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Home category data, The consumer: Outdoor furniture

Publisher GlobalData
Published Jan 31, 2026
Length 58 Pages
SKU # GBDT21080625

Description

Home category data, The consumer: Outdoor furniture

Summary

The UK: Home Category Data, The Consumer - Outdoor furniture 2026 report offers a comprehensive insight into consumer attitudes in the UK outdoor furniture market. The report focuses on seven key subcategories: overall outdoor furniture, decorative accessories, dining furniture, lounging furniture, shelter, outdoor lighting, and outdoor heating. Consumer data is based on our December 2025 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • IKEA holds the highest conversion rate in the overall Outdoor furniture market, followed by Amazon.
  • Outdoor lighting is the most purchased sub-category in the Outdoor furniture market.
  • New home is the most important driver influencing purchases of Outdoor furniture.
Scope
  • Two-fifths of UK consumers have purchased Outdoor furniture products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Outdoor Furniture, followed by IKEA and Tesco.
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

58 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Purchasing secondhand
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2026
Purchase Motivations, 2026
Retailer Conversion Rates, 2026
Retailer Purchased From By Subcategory, 2026
Retailer Usage by Demographic, 2026
Drivers of Retailer Choice by Retailer, 2026
Things retailers should improve on by retailer
Whether consumers would consider buying secondhand in the future
List of Figures
Consumer Penetration, 2026
Consumer Penetration by Subcategory, 2026
Replacement Cycle
Retailers Visited & Purchased from, 2026
Retailer Profile - Amazon, 2026
Retailer Profile - IKEA, 2026
Retailer Profile - Tesco, 2026
Retailer Profile - B&Q, 2026
Retailer Profile - B&M, 2026
Drivers of Retailer Choice, 2026
Retailer Improvement Opportunities, 2026
Shopper Research Process, 2026
Interaction With Staff Instore, 2026
Channel Usage when Researching, 2026
Channel Usage when Purchasing, 2026
Online Fulfilment Methods, 2026
Shopper Views On Online Shopping for Outdoor Furniture, 2026
Satisfaction With Online Shopping for Outdoor Furniture, 2026
Views Prior to Purchase, 2026
Factors Of Importance When Purchasing Outdoor Furniture, 2026
Location of consumers’ homes
Type of house
Opinions On Outdoor Furniture, 2026
Consumer secondhand Penetration, 2026
Consumer secondhand Penetration by Subcategory, 2026
Channels used for purchasing secondhand outdoor furniture
Why consumers bought secondhand outdoor furniture
Why consumers have not bought secondhand outdoor furniture

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