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Home category data The consumer: Decorative DIY

Publisher GlobalData
Published Apr 25, 2025
Length 59 Pages
SKU # GBDT20043795

Description

Home category data The consumer: Decorative DIY

Summary

The UK: Home Category Data, The Consumer - Decorative DIY report offers a comprehensive insight into consumer attitudes in the UK Decorative DIY market. The report focuses on overall Decorative DIY products and its twelve sub-categories: Tiles, Tiling, Mouldings, Paint, Woodcare, Wallpaper, Wallpaper paste, Abrasives, Decorative chemicals, Paint tools & accessories, Tiling tools & accessories, and Wallpaper tools & accessories. Consumer data is based on our 2025 UK Decorative survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • B&Q holds the highest conversion rate in the overall decorative DIY market followed by Amazon
  • 73.4% of respondents cited price as the reason for their purchase of decorative DIY
  • 74.4% of decorative DIY consumers undertook some research before buying
Scope
  • 41.0% of UK consumers have purchased decorative DIY products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. B&Q is the most popular retailer for decorative DIY, followed by Amazon and Wickes.
Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas

Table of Contents

59 Pages
Consumer penetration by subcategory
Drivers of purchase
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From By Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Retailer Improvem
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Purchase Motivations, 2025
Retailers Visited & Purchased from, 2025
Retailer Profile - B&Q, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - Wickes, 2025
Retailer

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