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Home Category Data, The Consumer - Baby Equipment

Publisher GlobalData
Published Dec 02, 2024
Length 53 Pages
SKU # GBDT19430120

Description

Home Category Data, The Consumer - Baby Equipment



Summary

The UK: Home Category Data, The Consumer - Baby Equipment report offers a comprehensive insight into consumer attitudes in the UK baby equipment market. The report focuses on five key subcategories: overall baby equipment, baby entertainment, baby care, baby travel, and baby safety. Consumer data is based on our 2024 UK baby equipment survey, using a panel of 2,000 nationally representative consumers.

17.2% of UK consumers have purchased baby equipment in the last 12 months, with the highest purchasing penetration among 16-24s due to their life stage. Amazon is the retailer most visited and purchased from, followed by Argos and Tesco.

Key Highlights
  • Amazon holds the highest conversion rate in the overall baby equipment, followed by Argos
  • 74.9% of respondents cited that they find it easier to browse for goods online compared with visiting shops
  • 65.9% of baby equipment shoppers are purchasing items for the first time
Scope
  • 17.2% of UK consumers have purchased baby equipment in the last 12 months, with the highest purchasing penetration among 16-24s due to their life stage. Amazon is the retailer most visited and purchased from, followed by Argos and Tesco.
Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

53 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Secondhand purchasing
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2024
Purchase Motivations, 2024
Retailer Conversion Rates, 2024
Retailer Purchased From By Subcategory, 2024
Retailer Usage by Demographic, 2024
Drivers of Retailer Choice by Retailer, 2024
Retailer Improvement Opportunities by Retailer, 2024
List of Figures
Consumer Penetration, 2024
Consumer Penetration by Subcategory, 2024
Replacement Cycle, 2024
Retailers Visited & Purchased from, 2024
Retailer Profile - Amazon, 2024
Retailer Profile - Argos, 2024
Retailer Profile - Tesco, 2024
Retailer Profile - ASDA, 2024
Retailer Profile - Smyths Toys, 2024
Drivers of Retailer Choice, 2024
Retailer Improvement Opportunities, 2024
Brand Choice, 2024
Licensed Products Purchased, 2024
Shopper Research Process, 2024
Interaction With Staff Instore, 2024
Channel Usage when Researching, 2024
Channel Usage when Purchasing, 2024
Online Fulfilment Methods, 2024
Shopper Views On Online Shopping for Baby Equipment, 2024
Satisfaction With Online Shopping for Baby Equipment, 2024
Views Prior to Purchase, 2024
Factors Of Importance When Purchasing Baby Equipment, 2024
Opinions on Baby Equipment, 2024
Consumer Penetration On Secondhand Baby Equipment, 2024
Consumer Penetration by Subcategory on Secondhand Baby Equipment, 2024
Channel Used when Purchasing Secondhand Baby Equipment, 2024
Purchase Motivation for Secondhand Baby Equipment, 2024
Factors Hindering the Purchase of Secondhand Baby Equipment, 2024

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