Report cover image

Heineken Holding NV - Company Overview and Analysis, 2023 Update

Publisher GlobalData
Published Jun 14, 2023
Length 18 Pages
SKU # GBDT18268673

Description

Heineken Holding NV - Company Overview and Analysis, 2023 Update


Summary

Company Analysis: Heineken Holding NV, reports key findings as of 14th June, 2023 based on market analysis and brand diversification by industry and geography.

Heineken Holding NV (Heineken) has strong market presence globally in the alcoholic and non-alcoholic beverages industries. It markets a variety of well-known brands including Heineken, Tiger, Desperados, Sol, Kingfisher, and Birra Moretti. The company has an operational presence across all the regions globally. Western Europe emerged as the largest region for the company which accounted for 30.9% of total sales value in 2022, followed by Latin America and Asia. GlobalData’s thematic scorecard shows that Heineken is one of the dominant players in the virtual augmented reality theme.

Scope
  • Heineken focused on expansion with strategic investments at key regions
  • Asia was the biggest market for the alcoholic and non-alcoholic beverages industries in 2022
  • Business expansion and effective marketing pushed sales for Heineken in 2022
  • Heineken’s sentiment score observed growth in Q1 2022
Reasons to Buy
  • Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

18 Pages
Company snapshot
Company overview
Sales by region and industry
Industry forecast overview by region
Sales performance outlook
News and deals
Recruitment trends
Price dynamics
Social media trends
Key themes
Appendix

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us