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Global Sportswear Market to 2028

Publisher GlobalData
Published Dec 06, 2024
Length 60 Pages
SKU # GBDT19497947

Description

Global Sportswear Market to 2028


Summary

The Global Sportswear Market to 2028 report offers comprehensive insight and analysis of the Global sportswear market, the major players, the key trends, channel, category, regional, sports activity performance, and consumer attitudes.

The global sportswear market experienced a slight slowdown in 2023, rising 5.3% to $422bn, outperforming total apparel again. The online channel saw a minor deceleration also, growing by 6.9%, with online penetration increasing 0.5ppts, aided by the convenience and wide range of products available via the channel. Nike continues to dominate the sportswear market, however it has lost share in 2024 with its lag in innovation driving consumers to shift towards competitors like On and Hoka.

Scope
  • Though sportswear will continue to outperform apparel, its growth will be more muted out to 2028 as it reaches maturation in Western markets.
  • Despite growth softening, sportswear will continue to rise as a proportion of total apparel thanks to its multifunctional nature and focus on health and fitness.
  • Online penetration will continue to grow as shoppers prefer the channel’s convenience and easy product and price comparisons.
Reasons to Buy
  • Understand where the demand lies within the Global sportswear market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
  • Learn how continued inflationary challenges will impact the Global sportswear market, and which players are most at threat from changing consumer habits.
  • Identify the key approaches brands are taking to stand out in the Global sportswear market, and how you can adapt these to fit your own business.

Table of Contents

60 Pages
  • Executive Summary
    • Global Sportswear Market Drivers
    • Global Sportswear Market Inhibitors
    • Key Trend: Lululemon faces competition from new athleisure challengers
    • Key Trend: New and emerging sports provide the market with opportunity for growth
    • Key Trend: Outdoor slowdown forces brands to create unique collaborations
    • Strategies for Success
    • Global Sportswear Market 2018, 2023 & 2028
    • Global Sportswear Market Value 2018-2028
    • Global Sportswear Market by Region, 2018-2028
    • Global Sportswear Market by Regional Growth, 2018-2028
    • Top 10 Global Sportswear Markets, 2018-2028
    • Top 10 Sportswear Markets by Forecast Growth, 2023-2028
    • Global Online Sportswear Market 2018-2028
    • Global Sportswear Market by Channel Growth, 2018-2028
    • Global Sportswear Market by Channel Share, 2018, 2023 & 2028
    • Global Sportswear Market by Category, 2018, 2023 & 2028
    • Global Sportswear Market by Category Growth, 2018-2028
    • Global Sportswear Market by Subcategory, 2018-2028
    • Global Sportswear Market by Menswear & Womenswear Product Types, 2023-2028
    • Global Sportswear Market by Childrenswear Product Type, 2023-2028
    • Global Sportswear Market by Footwear & Accessories Product Types, 2023-2028
    • Global Sportswear Market by Sportswear Type 2018, 2023 & 2028
    • Global Sportswear Market by Sportswear Type Growth, 2018-2028
    • Global Sportswear Market by Price Position, 2018, 2023 & 2028
    • Global Sportswear Market by Price Position Growth, 2018-2028
    • Global Sportswear Market by Sports Activity, 2018, 2023 & 2028
    • Global Sportswear Market by Sports Activity Growth, 2018-2028
    • Global Sportswear Market by Sports Activity, 2018-2028
    • Sportswear behaviours and attitudes
    • Sportswear brand preferences
    • Top 10 Brands: Market Shares 2022-2024
    • 2024 Winners & Losers
    • Brands in Focus: Nike
    • Brands in Focus: Adidas
    • Brands in Focus: Under Armour
    • Brands in Focus: Asics and On
    • Brands in Focus: Adanola and Gymshark
    • Brands to Watch
    • Methodology: Market Sizes
    • Methodology: Brands
    • Methodology: Channels & Price Positioning

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