Global Impact on Consumer Spending in FMCG - COVID-19 Consumer Survey Insights - Week 1
This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It analyses consumer spending habits by category, geography, and demographic during week 1 of GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey.
Security and familiarity, time and money constraints, and health and wellbeing are the biggest influences on consumer spending and are all being heavily and separately shaped by COVID-19. Brands and manufacturers will need to consider affordability and value in their propositions and categories, but also work out where there are opportunities for premiumization linked to new consumer behaviors.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook