Report cover image

Esports in Japan

Publisher GlobalData
Published Mar 20, 2025
Length 46 Pages
SKU # GBDT20133253

Description

Esports in Japan

Summary

Esports in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Esports refers to video games played within highly organized competitive environments, it covers a wide spectrum of video games, ranging from popular team-based multiplayer online battle arenas (MOBAs) to individual-focused first-person shooters and immersive survival battle royales, as well as virtual interpretations of real-world sports. The rise of esports is driven by growing enthusiasm for mobile gaming in different regions, along with improved access and technological development. The esports market is segmented into digital (in-app purchases), sponsorship, media rights, ticket & merchandise, publisher fees, and streaming.
  • The Japanese esports market recorded revenues of $128.7 million in 2024, representing a compound annual growth rate (CAGR) of 18.0% between 2019 and 2024.
  • The sponsorship segment accounted for the market's largest proportion in 2024, with total revenues of $54.1 million, equivalent to 42.1% of the market's overall value.
  • In 2024, the Japanese esports market grew by 11.5%, driven by the expanding gaming industry and technological advancements such as streaming platforms and virtual reality. Additionally, the widespread expansion of high-speed internet further accelerated market growth, enhancing accessibility and engagement nationwide.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the esports market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the esports market in Japan
  • Leading company profiles reveal details of key esports market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan esports market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Japan esports market by value in 2024?
  • What will be the size of the Japan esports market in 2029?
  • What factors are affecting the strength of competition in the Japan esports market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Japan's esports market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What strategies do the leading players follow?
8 Company Profiles
8.1. Tencent Holdings Ltd
8.2. Nintendo Co Ltd
8.3. Sony Interactive Entertainment LLC
8.4. Activision Blizzard Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related GlobalData research
10.4. About GlobalData
List of Tables
Table 1: Japan esports market value: $ million, 2019-24
Table 2: Japan esports market category segmentation: % share, by value, 2019-24
Table 3: Japan esports market category segmentation: $ million, 2019-24
Table 4: Japan esports market geography segmentation: $ million, 2024
Table 5: Japan esports market value forecast: $ million, 2024-29
Table 6: Tencent Holdings Ltd: Key Facts
Table 7: Tencent Holdings Ltd: annual financial ratios
Table 8: Tencent Holdings Ltd: key employees
Table 9: Nintendo Co Ltd: Key Facts
Table 10: Nintendo Co Ltd: annual financial ratios
Table 11: Nintendo Co Ltd: key employees
Table 12: Sony Interactive Entertainment LLC: Key Facts
Table 13: Sony Interactive Entertainment LLC: key employees
Table 14: Activision Blizzard Inc: Key Facts
Table 15: Activision Blizzard Inc: key employees
Table 16: Japan Size of Population (Million), 2020-24
Table 17: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 18: Japan GDP (Current Prices, $ Billion), 2020-24
Table 19: Japan Inflation, 2020-24
Table 20: Japan Consumer Price Index (Absolute), 2020-24
Table 21: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan esports market value: $ million, 2019-24
Figure 2: Japan esports market category segmentation: $ million, 2019-24
Figure 3: Japan esports market geography segmentation: % share, by value, 2024
Figure 4: Japan esports market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the esports market in Japan, 2024
Figure 6: Drivers of buyer power in the esports market in Japan, 2024
Figure 7: Drivers of supplier power in the esports market in Japan, 2024
Figure 8: Factors influencing the likelihood of new entrants in the esports market in Japan, 2024
Figure 9: Factors influencing the threat of substitutes in the esports market in Japan, 2024
Figure 10: Drivers of degree of rivalry in the esports market in Japan, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us