EdTech in Australia
Summary
EdTech in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Educational Technology (EdTech) is the integration of technology into educational practices to improve students’ or users’ learning outcomes. It includes a variety of digital tools and resources, including software, hardware, multimedia, and network equipment. With education technology, learners can learn anytime, anywhere, at their own pace, with tools like gamified content and microlearning courses.
- The Australian EdTech market recorded revenues of $4,087.4 million in 2024, representing a compound annual growth rate (CAGR) of 15.4% between 2019 and 2024.
- The pre K-12 and K-12 segment accounted for the market's largest proportion in 2024, with total revenues of $2,143.3 million, equivalent to 52.4% of the market's overall value.
- The Australian EdTech market grew by 13.5% in 2024, driven by the rapid adoption of digital education by both schools and parents. The growth was fueled by the affordability of online education compared to traditional methods, along with the increased expansion of high-speed internet.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the edtech market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the edtech market in Australia
- Leading company profiles reveal details of key edtech market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia edtech market with five year forecasts by both value and volume
- What was the size of the Australia edtech market by value in 2024?
- What will be the size of the Australia edtech market in 2029?
- What factors are affecting the strength of competition in the Australia edtech market?
- How has the market performed over the last five years?
- Who are the top competitors in Australia's edtech market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What are the strengths of the leading players?
- 7.4. What are the recent developments in the market?
- 8 Company Profiles
- 8.1. ClickView Australia Pty Ltd
- 8.2. Coursera Inc
- 8.3. Udemy Inc
- 8.4. Cluey Learning Pty Ltd
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Related GlobalData research
- 10.3. About GlobalData
- List of Tables
- Table 1: Australia edtech market value: $ million, 2019–24
- Table 2: Australia edtech market category segmentation: % share, by value, 2019–24
- Table 3: Australia edtech market category segmentation: $ million, 2019-24
- Table 4: Australia edtech market geography segmentation: $ million, 2024
- Table 5: Australia edtech market value forecast: $ million, 2024–29
- Table 6: ClickView Australia Pty Ltd: Key Facts
- Table 7: Coursera Inc: Key Facts
- Table 8: Coursera Inc: annual financial ratios
- Table 9: Coursera Inc: key employees
- Table 10: Udemy Inc: Key Facts
- Table 11: Udemy Inc: annual financial ratios
- Table 12: Udemy Inc: key employees
- Table 13: Cluey Learning Pty Ltd: Key Facts
- Table 14: Australia Size of Population (Million), 2020–24
- Table 15: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020–24
- Table 16: Australia GDP (Current Prices, $ Billion), 2020–24
- Table 17: Australia Inflation, 2020–24
- Table 18: Australia Consumer Price Index (Absolute), 2020–24
- Table 19: Australia Exchange Rate, 2019–24
- List of Figures
- Figure 1: Australia edtech market value: $ million, 2019–24
- Figure 2: Australia edtech market category segmentation: $ million, 2019-24
- Figure 3: Australia edtech market geography segmentation: % share, by value, 2024
- Figure 4: Australia edtech market value forecast: $ million, 2024–29
- Figure 5: Forces driving competition in the edtech market in Australia, 2024
- Figure 6: Drivers of buyer power in the edtech market in Australia, 2024
- Figure 7: Drivers of supplier power in the edtech market in Australia, 2024
- Figure 8: Factors influencing the likelihood of new entrants in the edtech market in Australia, 2024
- Figure 9: Factors influencing the threat of substitutes in the edtech market in Australia, 2024
- Figure 10: Drivers of degree of rivalry in the edtech market in Australia, 2024
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