Diageo Plc. - Enterprise Tech Ecosystem Series

Diageo Plc. - Enterprise Tech Ecosystem Series


Diageo Plc (Diageo) is an alcoholic beverages company that produces, distributes, markets, and sells spirits and beer products. Its product portfolio includes scotch, beer, vodka, Indian-made foreign liquor (IMFL) whisky, US whiskey, Canadian whisky, rum, ready-to-drink (RTD) alcoholic beverages, liqueurs, gin, tequila and local spirits. The company own more than 200 brands. Some of the company’s renowned brands are Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Baileys, Guinness, McDowell’s No.1 and Bundaberg. Johnnie Walker and Smirnoff rank amongst the largest spirits brands in the world. Diageo produces its products through owned and leased manufacturing, distilling, blending, bottling, and packaging facilities. The company distributes products through independent wholesalers and retailers, distributors and brokers, subsidiary companies, joint venture arrangements and third-party distributors. It also sells its products through brewers, retail groups, and regional independent wholesalers and on-trade and off-trade operations. Diageo is headquartered in London.

The company established innovation centers and labs to quickly share insights and work more closely with partners to generate new business opportunities. It collaborated with AI, big data, ecommerce, social media, conversational platforms, IoT and augmented reality companies to strengthen customer relations, improve sales, enhance operations, and meet the evolving needs of consumers.

This report provides insight into Diageo's technology activities, including -

  • Insights of its digital transformation strategies and accelerator & innovation programs.
  • Overview of technology initiatives covering partnerships and product launches.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets and major ICT contracts.
  • Diageo is exploring and applying a variety of emerging technologies artificial intelligence, online delivery, Internet of Things (IoT), 3D printing, big data, augmented and virtual reality, conversational platforms, e-commerce and social media to strengthen customer relations, improve sales and achieve operational efficiencies.
Reasons to Buy
  • Gain insights into Diageo's technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various product launches and partnerships.

Companies Mentioned

Delhi Duty Free
Shenzhen Duty Free
MullenLowe Profero
the Whisky Shop
Gravity Road

Digital Transformation Strategy
Accelerator/Incubator & Other Innovation Programs
Technology Focus
Technology Initiatives
Partnership Network Map
ICT Budget Contracts
Key Exec

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