Diageo Plc. - Enterprise Tech Ecosystem Series
Diageo Plc (Diageo) is an alcoholic beverages company that produces, distributes, markets, and sells spirits and beer products. Its product portfolio includes scotch, beer, vodka, Indian-made foreign liquor (IMFL) whisky, US whiskey, Canadian whisky, rum, ready-to-drink (RTD) alcoholic beverages, liqueurs, gin, tequila and local spirits. The company own more than 200 brands. Some of the company’s renowned brands are Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Baileys, Guinness, McDowell’s No.1 and Bundaberg. Johnnie Walker and Smirnoff rank amongst the largest spirits brands in the world. Diageo produces its products through owned and leased manufacturing, distilling, blending, bottling, and packaging facilities. The company distributes products through independent wholesalers and retailers, distributors and brokers, subsidiary companies, joint venture arrangements and third-party distributors. It also sells its products through brewers, retail groups, and regional independent wholesalers and on-trade and off-trade operations. Diageo is headquartered in London.
The company established innovation centers and labs to quickly share insights and work more closely with partners to generate new business opportunities. It collaborated with AI, big data, ecommerce, social media, conversational platforms, IoT and augmented reality companies to strengthen customer relations, improve sales, enhance operations, and meet the evolving needs of consumers.
This report provides insight into Diageo's technology activities, including -
Delhi Duty Free
Shenzhen Duty Free
the Whisky Shop
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook