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Denmark Beer and Cider Market Insights 2017

Denmark Beer and Cider Market Insights 2017


GlobalData’s Denmark Beer and Cider Market Insights 2017 report provides a complete overview of the Denmark beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.


Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Denmark beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Denmark beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

  • Executive Summary
    • Craft beer boom showed no signs of abating with continued interest and appeal
  • Market Context
    • Weather conditions suited for higher Beer and Cider consumption
    • Alcoholic beverages forecast to see marginal increase in 2017
      • Table Denmark All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Consumers moving toward easy to drink, sweet alcoholic beverages
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Wine and Spirits increase share
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • Carlsberg Denmark lose share in both beer and cider markets
    • Consumers move towards superpremium brands
    • Lager continued to dominate, however ale performs best in the market
    • Non-alcoholic beers witness growth of 21%
    • Danish beer consumption trends change as interest in specialty and craft beers continue
    • Lemon flavored Tuborg Sommer withdrawn from shelves
    • Superpremium declines at double digit rates
    • Pear cider witnessed the worst performance in 2016
    • Cider continued its downward spiral even with a summer of good weather
    • A wide flavors range helps increase volumes
  • Brands and Private Label
    • Grimbergen Double-ambrée becomes leading superpremium brand
    • New brand Carlsberg Nordic Hvede becomes third leading wheat beer in its first year on the market
    • Carlsberg Nordic Gylden Bryg sees growth of 63% to become out-right leading brand within the >
    • Spar (PL) loses out as the variety and choice of international beers grows for Danish consumers
    • Non-alcoholic beers see a surge in popularity
    • Beer Private Label Penetration
    • Magners witnesses decline of 20% after two years of static volumes
    • Cult Mokai Blueberry the only leading flavored cider brand to see volumes fall
    • Cult Mokai volumes grow whilst Somersby experiences declines
    • The performances from Cult Mokai and Kopparberg meant that international ciders outperformed national ciders
    • International brand Cult Mokai drives growth to challenge market share of dominate domestic brand Somersby
    • Cider Private Label Penetration
  • Market Share by Brewer
    • Royal Unibrew experiences strong growth from all of its top beers
    • Harboe sees positive growth for first time in recent years as a result of product development
    • Carlsberg Denmark and Cult GmbH continue their duopoly in the Danish cider market
    • These local operators lag behind the duopoly with the combined market share of all three operators only equating 1%
  • Packaging Trends
    • PET unable to compete against metal and glass volumes
    • Metal increases market share by 3%
    • Kegs become unpopular with on-premise channels
    • Can packaging seen as only format to not record falling volumes
  • Channel and Pricing Trends
    • Traditional retail becomes a dated and declining channel
    • Beer Price Segment by Volume
    • Consumers seen to upgrade to more premium brands
    • On-premise volumes rise as more consumers dine out
    • Off-premise value grew at a higher rate than on-premise
    • Cider Price Segment by Volume
    • Average cider prices remain static
    • Large modern retail volume grows
  • Marketing and Innovation
    • Sport drinking culture combined with sponsorship drives volumes in 2016
    • Cider brands target marketing at young consumers
  • Outlook
    • Growth opportunities for future Beer and Cider consumption
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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