Competitor Profile: Alipay 2025

Competitor Profile: Alipay 2025

Summary

Launched in 2004, Alipay is among the leading alternative payment services providers (PSP) globally. It is a subsidiary of Ant Group, which is controlled by Alibaba Group. Alipay allows users to make fund transfers as well as online, in-app, and in-store payments at home and abroad. It is the primary method of payment for Alibaba’s online marketplaces, including AliExpress, Tmall, and Taobao.

Alipay is accepted in more than 110 countries, allowing Chinese tourists to make payments in Chinese renminbi and settle the amount in 27 currencies. Outside of China, Alipay’s strategy involves onboarding overseas merchants wherever Chinese tourists are likely to shop. As part of its expansion, it has partnered with over 250 overseas financial institutions and payment solutions providers. This has made the service accessible to Chinese tourists in overseas countries, as well as to foreign customers who purchase products from Alipay-partnered Chinese ecommerce sites. Over 80 million merchants accept Alipay as a payment method in their stores. Alipay also enables users to make payments for public transport using their phone. Alipay taxi payment services are available in 15 markets including China, South Korea, Singapore, Malaysia, the US, Italy, and Australia. Alipay continues to focus on expanding its overseas merchant-acceptance network. In February 2023, it partnered with Australia-based PSP solution epay to offer Alipay’s cross-border payment solution Alipay+ to epay merchants in Australia. Previously, it partnered with PSP service Razer Merchant Services to integrate Alipay+ into Razer’s platform in Malaysia in April 2022.

In July 2024, Alipay introduced Alipay Touch in six cities, including Shanghai and Chengdu, allowing users to complete payments by simply tapping their phone on a merchant’s payment device. In August 2024, Alipay expanded its app to support 16 languages, including French, German, Spanish, and Arabic, to assist international tourists traveling in China.

The report provides information and insights into Alipay including -

• Detailed insight into its business
• Comprehensive coverage of its products and services
• Comparative assessment with key alternative payment solutions
• Information on its revenue model
• The company's important events and milestones

• In December 2004, Alipay launched in China.
• In June 2014, Alipay launched international money transfers.
• In September 2019, Alipay partnered with Worldline, enabling Chinese travelers to make payments at over 20 POS terminals in duty-free stores at Budapest Airport using Alipay.
• In July 2021, Alipay partnered with PSP Nuvei to allow Nuvei’s merchants to accept payments from Alipay users.
• In October 2024, Alipay launched Loan Preferred, a service that allows users to select loan products from different licensed financial institutions directly within from the Alipay app.

• Learn about company's business proposition, and important achievements regarding product launches, partnerships, mergers, and acquisitions.
• Examine the company’s operational and financial performance and benchmark it against its competitors.
• Detailed insight into company's current products and services mix.

• Gain insights into Alipay's business operations and key events.
• Gain insights into its product portfolio and revenue model.
• Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.