Brazil Sports Broadcasting Media (Television and Telecommunications) Landscape

Brazil Sports Broadcasting Media (Television and Telecommunications) Landscape


The Brazil Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Brazi today, with top-level data and detailed forecasts of key indicators up to 2026. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

  • The Brazilian pay-TV market is relatively concentrated, with leading operators Claro and Sky accounting for 74.3% of the market at the end of 2021.
  • US-based Netflix and Amazon Prime Video are currently the largest SVOD players in Brazil with a combined market share of 82.7% at year-end 2021.
  • 4G will be the leading mobile technology with a 77.3% share of the total mobile subscriptions in 2021. However, it is expected that its share will drop to 75.2% of the total mobile subscriptions by 2026, due to migration to 5G services.
  • Pay-TV operators had an estimated 14.0 million subscribers in 2021, a loss of 5.9% from 2020. Total pay-TV subscriptions are expected to fall at a CAGR of 1.8% over the forecast period, reaching 12.8 million in 2026.
  • Brazil had an estimated 31.4 million SVOD accounts at the end of 2021, an increase of 6.0 million or 23.7% from 2020. SVOD subscriptions will continue to grow over the 2021-2026 forecast period at a CAGR of 10.0%, supported by streaming services producing more local content and the emergence of new commercial platforms in the SVOD market.
  • Brazil’s smartphone subscription penetration of population reached an estimated 96.2% in 2021. Over the forecast period, the smartphone subscription penetration of the population will rise to 100.9% by 2026, supported by increasing demand for mobile internet connectivity and smartphones being the primary, and sometimes the only means, of internet access.
  • With telcos like Algar Telecom and Claro launching commercial 5G services at the end of 2021, it is expected that 5G subscriptions will grow rapidly and account for 14.2% share by 2026.
Reasons to Buy
  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Brazilian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Brazilian pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 22 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

Population and household context
Television services market
SVOD services market
Mobile services market: Handsets
Fixed broadband services market: Residential
Competitive landscape
Data tables

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