Augmented Reality in Travel and Tourism - Thematic Intelligence
Description
Augmented Reality in Travel and Tourism - Thematic Intelligence
Summary
This thematic report provides details as to the impact of augmented reality technology (AR) on the travel and tourism industry. Included is an overview of the AR value chain and case studies detailing how the technology is already being employed.
This thematic report provides details as to the impact of augmented reality technology (AR) on the travel and tourism industry. The report analyzes the players impacted by the technology as well as the challenges faced by the industry and how AR can be used to help resolve them. Case studies are presented to show how the technology is being employed already by companies in different regions of the world before detailing with market predictions, the trends seen in the industry, and the value chain detailing all the technologies involved in AR. A description of travel and tourism companies involved in AR is offered alongside analysis of their competitive position and unique offerings.
Scope
As the travel and tourism industry continues along the path of mass digitalization, AR will play an important role; in fact, it already does. AR is increasingly helping tourists have a better experience while traveling. AR technology can perform many functions that reduce stress for travelers and enable a more informative journey. Translating signage, wayfinding, and checking luggage size are all ways that AR can improve the traveling experience.
The COVID-19 pandemic brought many challenges to the travel and tourism industry. Since the decline in its global impact, however, other challenges have taken its place. Travel and tourism operators and vendors have been forced to adapt to rapidly changing circumstances and have begun incorporating AR across various sectors.
AR technology has begun to be used across the entire travel and tourism industry. It is becoming increasingly evident that AR is not only a marketing tool but also a powerful technology on the enterprise side. For example, by supporting staff training. AR technology can help reduce costs during manufacturing or aircraft maintenance. Using AR headsets or smart glasses, engineers can diagnose issues quickly, efficiently, and with a reduced margin for error. As companies recognize AR’s powerful applications, they will seek strategic partnerships with leading AR vendors and hardware manufacturers.
Reasons to Buy
Understand the current augmented reality trends within the travel landscape today and how these will escalate in the near future.
Assess how travel and tourism companies such as tour operators, OTAs and DMOs are utilizing augmented reality to drive revenues.
Acknowledge the potential pitfalls of using augmented reality by understanding the social, cultural, and environmental effects on the destination.
Discover recommendations for businesses involved in augmented reality in the travel and tourism sector.
GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. All across the travel and tourism supply chain, now have an opportunity to capitalize on augmented reality, and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.
Table of Contents
61 Pages
- Executive Summary
- Players
- Travel and Tourism Challenges
- The Impact of AR on Travel and Tourism
- Semiconductors and components
- Devices
- Platforms
- Apps and content
- How AR helps tackle the challenge of geopolitics
- How AR helps tackle the challenge of ESG
- How AR helps tackle the challenge of cybersecurity
- How AR helps tackle the challenge of inflation
- How AR helps tackle the challenge of last-minute bookings
- Case Studies
- The first UNESCO World Heritage Site in the metaverse
- Minoan civilization visualized through AR
- Dubai Airport as a center for the development of AR
- Augmented Reality Timeline
- Market Size and Growth Forecasts
- AR software
- AR hardware
- Signals
- M&A trends
- Patent trends
- Company filing trends
- Hiring trends
- Augmented Reality Value Chain
- Semiconductors
- Central processing units
- Graphics processing units
- Vision processing units
- Image processors
- Communication chips
- Micro-electromechanical systems (MEMS)
- Memory chips
- Components
- Motion tracking
- Batteries
- Displays
- Cameras and 3D lenses
- Audio component
- Machine vision
- Devices
- Smartphones
- AR smart glasses
- AR headsets
- Platforms
- Artificial intelligence
- The impact of generative AI
- Apps and content
- Companies
- Leading augmented reality adopters in travel and tourism
- Leading augmented reality vendors
- Specialist augmented reality vendors in travel and tourism
- Sector Scorecard
- Attraction operators sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Travel and Tourism Challenges
- Table 2: M&A trends
- Table 3: Leading augmented reality adopters in travel and tourism
- Table 4: Leading augmented reality vendors
- Table 5: Leading augmented reality vendors
- Table 6: Glossary
- Table 7: GlobalData reports
- List of Figures
- Figure 1: Key players in augmented reality
- Figure 2: nderstanding of AR technology is mixed
- Figure 3: Thematic investment matrix
- Figure 4: UNESCO World Heritage Site, Hegra, in the metaverse
- Figure 5: The augmented reality story
- Figure 6: AR will become a $100 billion market by 2030
- Figure 7: Enterprise AR will continue to be more lucrative than the consumer market by 2030
- Figure 8: AR software will dominate the market over the forecast period
- Figure 9: The AR software market will generate $82 billion in revenue by 2030
- Figure 10: The AR hardware market will be worth $18 billion by 2030
- Figure 11: AR headsets will lead the AR hardware market
- Figure 12: Tech companies are paying attention to the travel and tourism industry
- Figure 13: Travel intermediaries lead AR-related patent activity in travel and tourism
- Figure 14: AR-related mentions in company filings in travel and tourism are low but consistent
- Figure 15: Airlines have been active in pursuing AR and metaverse-related opportunities
- Figure 16: The augmented reality value chain
- Figure 17: AR value chain – Semiconductors
- Figure 18: AR value chain – Components
- Figure 19: AR value chain – Devices
- Figure 20: AR value chain – Platforms
- Figure 21: AR value chain – Platforms - AI
- Figure 22: AR value chain – Apps and content
- Figure 23: Who does what in the attraction operators space?
- Figure 24: Thematic screen
- Figure 25: Valuation screen
- Figure 26: Risk screen
- Figure 27: Our five-step approach for generating a sector scorecard
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