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Asia-Pacific (APAC) Automotive Industry Sports Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies

Publisher GlobalData
Published Mar 25, 2024
Length 34 Pages
SKU # GBDT18743629

Description

Asia-Pacific (APAC) Automotive Industry Sports Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies


Summary

A complete overview of the automotive sector sector across the APAC region. The report includes market insight and sector and brand analysis.

Automotive companies have a total of 104 active deals with soccer properties across the APAC region which clearly makes this the sport most numerically involved in sport sponsorship, beating rugby league by 78 deals. Rugby league ranks second with 26 deals. Automotive brands have managed to secure deals with various National Rugby League (NRL) teams and with competitions mostly based in Australia. Deals with sports teams dominate the market, both in terms of volume and value.

The deal Kia has with the Australian Open is worth $15 million annually which is $1 million higher than Toyota’s second highest deal with the Australian rules football (AFL) the fully professional competition of Australian rules football. MRF Tyres have one of the longest contract length agreements of any automotive company. The brand has in place an eight-year agreement with the Indian cricket star Virat Kohli worth $17.05 million. Cricket deals, including the Chennai Super Kings, Women's Premier League and Australian Cricket occupy some of the biggest annual agreements across all the sector deals. The Chennai Super Kings partnership with TVS Eurogrip is one of the largest of these deals, worth an estimated $4.48 million across three years.

The deal Kia has with the Australian Open is worth $15 million annually which is $1 million higher than Toyota’s second highest deal with the Australian rules football (AFL) the fully professional competition of Australian rules football. MRF Tyres have one of the longest contract length agreements of any automotive company. The brand has in place an eight-year agreement with the Indian cricket star Virat Kohli worth $17.05 million. Cricket deals, including the Chennai Super Kings, Women's Premier League and Australian Cricket occupy some of the biggest annual agreements across all the sector deals. The Chennai Super Kings partnership with TVS Eurogrip is one of the largest of these deals, worth an estimated $4.48 million across three years.

A detailed overview of the automotive sector across the APAC region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Scope

The report looks to offer a detailed insight into the automotive sector across the APAC region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

For those wanting an in-depth analysis of how the automotive sector across the APAC region performed in the sports sponsorship industry, in the sense of both business and popularity.

Table of Contents

34 Pages
Executive Summary
Introduction
Market Insights
Sponsorship Automotive Sponsorship Market Trends
Sector Analysis
Sector Summary
Top Sports by Value and Volume
Product Category Breakdown
Key Product Sponsorship Markets Across The APAC region
Biggest Deals Automotive Sector
Top 10 Expiring Deals in 2023
Case Study
Virat Kohli and MRF Tyres
Brand Analysis
Brand Summary
Breakdown of spend in the APAC region by brands’ home regions
Most Active Brands
Biggest Spenders
Key Brands
Appendix
Sources
List of Tables
Leading companies charts
market trends charts
APAC region data charts
deal volume by sport chart
Sports annual value chart
biggest deals in the sector chart
subsectors deal volume chart
top 5 spending subsectors chart
product category breakdown charts
biggest spend per brand chart
Most active brands by number of deals chart

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