Report cover image

AI Meets Media: Content Personalization at Scale

Publisher GlobalData
Published Jan 16, 2025
Length 40 Pages
SKU # GBDT19649214

Description

AI Meets Media: Content Personalization at Scale

Summary

The Innovation Radar report, AI Meets Media: Content Personalization at Scale, examines how AI is revolutionizing the media sector, shifting from static to real-time, hyper-personalized experiences. With AI spending in media projected to exceed $4 billion by 2028, innovations like dynamic recommendations, interactive NPCs, and AI-driven playlists are enhancing engagement and creativity across streaming, gaming, music, and publishing platforms. Generative AI and multimodal systems enable adaptive experiences, while ethical AI practices address privacy compliance, algorithmic bias, and over-personalization challenges. The report highlights AI's role in delivering immersive, trusted, and scalable experiences across the media spectrum.

Innovations: presents real-world innovation examples related to AI-powered content personalization across streaming, social media, audio & music, gaming, and news & publishing. It casts light on how leading media companies are leveraging AI to gain competitive advantage.

Scope
  • Innovation Insights: This report explores AI's transformative impact on media content personalization, highlighting advancements like hyper-personalization and real-time multimodal experiences across platforms. It identifies key drivers and challenges for AI in media, such as consumer demand, privacy concerns, scalability costs, and ethical considerations in personalization. Case studies showcase streaming, gaming, social media, and publishing innovations, emphasizing tools like AI-driven recommendations, dynamic NPCs, and generative AI for content creation.
Reasons to Buy
  • No surprise that AI-driven content personalization has evolved from static algorithms to hyper-personalized, real-time systems, transforming how media platforms engage with their audiences. AI innovations, from TikTok's dynamic recommendations to Ubisoft's interactive NPCs, are reshaping sectors like streaming, gaming, music, and publishing.
  • The urgency to embrace AI in media is underscored by a projected $5 billion market by 2028. Generative AI, multimodal systems, and predictive analytics are enabling adaptive, immersive experiences, while ethical AI practices tackle challenges like privacy compliance, scalability, and algorithmic bias. Businesses can derive actionable insights from success stories, adopting proven strategies to drive engagement and creativity.
  • Against this backdrop, enterprises must understand how AI-powered solutions can be integrated to enhance personalization and optimize operations. The AI Meets Media: Content Personalization at Scale report by GlobalData offers detailed case studies and strategies for leveraging AI to deliver trusted, scalable, and innovative user experiences across media platforms.

Table of Contents

40 Pages
1. Executive Summary
2. Evolution of Content Personalization
3. Market Dynamics
4. Technology Trends
5. Sector Impact
6. Real-world Innovations:
6.1 Streaming Platforms
6.2 Social Media Platforms
6.3 Music & Audio Platforms
6.4 Gaming
6.5 News & Publishing
7. Enterprise Value Proposition
8. Outlook

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us