Potato Protein Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

The Global Potato Protein Market was valued at USD 1.7 million in 2023 and is estimated to grow at a CAGR of 4.7% to reach USD 2.5 million by 2032, driven by the rising popularity of plant-based diets, increasing demand for high-protein foods, and growing awareness of sustainable nutrition. Potato protein is extracted as a byproduct of potato starch production and has become a favored alternative due to its essential amino acid profile, digestibility, and versatility in both human and animal nutrition.

The shift towards vegan and vegetarian diets, supported by health and environmental considerations, has increased demand for plant-based proteins that offer functionality similar to animal-based products. Potato protein fits this demand by offering gluten-free, allergen-friendly, and non-GMO protein sources, suitable for clean-label product formulations. Its applications span a wide range—from meat analogs and dairy-free alternatives to bakery goods and functional foods—due to its superior solubility, emulsifying capacity, and neutral flavor.

The potato protein market is primarily segmented by type, with concentrates leading in 2023, generating USD 952 thousand. Concentrates are widely used in food and feed sectors due to their cost-effectiveness and ease of processing. However, isolates are gaining momentum, valued for their high purity (over 90% protein content), excellent digestibility, and applicability in dietary supplements, sports nutrition, and infant formulas. Isolates are expected to grow at a CAGR of 3.0% from 2024 to 2032, while concentrates will grow at 3.4% over the same period.

In terms of application, the food & beverages segment dominated the market in 2023, accounting for USD 1.5 million. The functional versatility of potato protein makes it an ideal ingredient in meat analogs, bakery products, dairy alternatives, and processed foods. It provides texture, stability, and enhanced nutritional profiles without the allergens associated with soy or gluten-based proteins. Additionally, potato protein is gaining traction in the feed segment, particularly in formulations for young and athletic animals due to its digestibility and amino acid composition.

Europe led the regional market in 2023, capturing 30.6% of global revenue, followed closely by North America at 28.9% and Asia Pacific at 25.6%. The European market benefits from strong demand for plant-based and functional foods, as well as supportive regulatory environments for novel protein sources. North America's growth is fueled by rising consumer awareness and innovations in food processing, while Asia Pacific is expanding rapidly due to increasing health consciousness and changing dietary preferences.

Companies such as Roquette Frères, Emsland Group, Kemin Industries, AGRANA, Royal Avebe, and PEPEES Group are strengthening their market presence through strategic partnerships, product innovation, and capacity expansions. These players focus on clean-label formulations, enhanced solubility, and expanding applications in functional foods and beverages. Technological advancements in protein extraction and processing are further enabling manufacturers to meet the growing demand for high-performance, sustainable plant-based proteins globally.