On-road Motorcycles

Global On-road Motorcycles Market to Reach US$86.4 Billion by 2030

The global market for On-road Motorcycles estimated at US$65.8 Billion in the year 2024, is expected to reach US$86.4 Billion by 2030, growing at a CAGR of 4.6% over the analysis period 2024-2030. Cruiser Motorcycles, one of the segments analyzed in the report, is expected to record a 3.0% CAGR and reach US$32.5 Billion by the end of the analysis period. Growth in the Touring Motorcycles segment is estimated at 6.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$17.9 Billion While China is Forecast to Grow at 8.2% CAGR

The On-road Motorcycles market in the U.S. is estimated at US$17.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$17.7 Billion by the year 2030 trailing a CAGR of 8.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.0% and 3.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.7% CAGR.

Global On-Road Motorcycles Market – Key Trends & Drivers Summarized

Why Are On-Road Motorcycles Gaining Momentum in Urban Mobility and Lifestyle Shifts?

On-road motorcycles are rapidly gaining traction as a practical and aspirational mode of transportation, particularly in urban and semi-urban environments where efficiency and maneuverability are paramount. Their compact size and ability to navigate through traffic congestion make them a preferred choice for daily commuting, especially in megacities across Asia, Latin America, and parts of Africa. In many emerging economies, motorcycles are not just alternatives to cars—they are often the primary mode of transportation due to affordability, lower maintenance costs, and fuel efficiency. Meanwhile, in developed countries, motorcycles are seeing a resurgence in popularity, driven by a growing desire for lifestyle-driven experiences and personal mobility. Riders increasingly associate motorcycles with freedom, individuality, and adventure, fueling demand for road bikes, cafe racers, and cruisers. The popularity of motorcycling as a leisure pursuit has been further amplified by social media culture, where motorcycle travel vlogs, scenic rides, and brand communities continue to attract new enthusiasts. In addition, motorcycles are now being adopted by a growing segment of urban gig economy workers in food delivery and courier services, increasing their relevance in logistics and commercial mobility. Government interest in reducing urban emissions and traffic congestion has also led to policies that promote two-wheeler use, including dedicated lanes and tax incentives in some cities. Combined with rising fuel prices and inflationary pressures, motorcycles offer an increasingly attractive value proposition to budget-conscious consumers who prioritize mobility and flexibility. The convergence of utility, culture, and affordability is driving the resurgence of on-road motorcycles as both a functional necessity and a symbol of lifestyle choice.

How Is Technology Transforming the Riding Experience and Expanding Consumer Appeal?

Technology is playing a pivotal role in redefining the on-road motorcycle experience, making it safer, smarter, and more appealing to a broader demographic. Modern motorcycles come equipped with sophisticated features like anti-lock braking systems (ABS), traction control, ride-by-wire throttles, cruise control, and electronic stability programs—technologies that were once exclusive to high-end cars or performance bikes. These advancements have significantly enhanced rider safety and control, particularly in challenging road conditions. Infotainment and connectivity are also transforming the rider’s interaction with the vehicle. Bluetooth-enabled dashboards, smartphone integration, GPS navigation, and music streaming are standard offerings in many mid-to-high-end motorcycles today, making long rides more engaging and intuitive. Furthermore, electric motorcycles are making notable strides in both performance and adoption, with improved battery range, fast-charging capabilities, and urban charging infrastructure becoming more accessible. Startups and established OEMs alike are racing to develop smart, connected electric motorcycles targeting eco-conscious consumers who seek clean energy alternatives without compromising performance. In addition, mobile apps that enable ride analytics, maintenance tracking, theft alerts, and over-the-air (OTA) updates are enhancing post-sale engagement and rider satisfaction. Customization has also become more user-friendly, with modular design kits and digital tools allowing users to personalize ergonomics, aesthetics, and performance. With artificial intelligence and advanced telemetry on the horizon, motorcycles are evolving into intelligent machines that respond dynamically to both road conditions and rider behavior. This growing technological sophistication is helping redefine perceptions of motorcycles from being raw, mechanical machines to refined, digitally integrated mobility solutions.

Are Global Economic and Cultural Factors Creating New Demand Frontiers for On-Road Motorcycles?

Absolutely—the global on-road motorcycle market is being shaped by a wide range of economic, cultural, and demographic factors that are expanding its influence across diverse regions and user segments. In low- and middle-income countries, motorcycles represent a key enabler of economic mobility, providing individuals with access to jobs, education, healthcare, and commerce. The affordability of motorcycles compared to cars makes them a preferred investment, especially in regions where credit availability is limited. In countries such as India, Vietnam, Indonesia, and Nigeria, motorcycles are essential to daily life, not just for personal use but also for commercial applications including transport services, micro-enterprise, and local delivery. In contrast, in high-income economies, motorcycles are more commonly associated with lifestyle and leisure. A growing number of professionals, retirees, and younger urbanites are embracing motorcycling as a form of recreation and self-expression. Events like motorcycle rallies, road trips, and brand-sponsored riding clubs are fostering communities that are not just buying products but forming emotional bonds with brands. At the same time, the impact of rising fuel prices and traffic congestion has made motorcycles a rational choice for those seeking cost-effective alternatives to cars or public transit. Gender diversity is also contributing to demand growth, with rising participation from women riders who are being targeted through inclusive marketing and ergonomic designs. Cultural depictions of motorcycling in films, music, and social media are amplifying its aspirational value among youth. Additionally, the post-pandemic preference for private over shared transportation modes has led to a noticeable uptick in motorcycle purchases across many global cities. All these dynamics are not only fueling demand but also reshaping the image of on-road motorcycles to reflect a wider range of social, economic, and cultural identities.

What’s Fueling the Growth of the On-Road Motorcycles Market Across Segments and Regions?

The growth in the on-road motorcycles market is driven by several factors rooted in technological innovation, economic conditions, consumer preferences, and evolving transportation patterns. In emerging economies, where infrastructure constraints and income levels favor affordable mobility options, the demand for entry-level and mid-range commuter motorcycles remains robust. In contrast, developed markets are seeing rising interest in premium roadsters, touring bikes, and electric motorcycles, reflecting higher disposable incomes and lifestyle-driven purchases. Technological advancements in engine efficiency, battery technology, and digital interfaces are enhancing vehicle performance and lowering long-term ownership costs, making motorcycles more appealing across segments. Furthermore, the rapid rise of e-commerce and the gig economy is contributing to bulk procurement of motorcycles for logistics and delivery operations, boosting sales in the fleet segment. The expansion of financing options, including digital lending, pay-as-you-go models, and buy-now-pay-later plans, has improved motorcycle accessibility in underserved regions. OEMs are also expanding their footprints through localized manufacturing, CKD (completely knocked down) operations, and region-specific model lines to better cater to local demand. Regulatory incentives for low-emission vehicles and the inclusion of two-wheelers in urban mobility plans are supporting the shift toward electric variants. Aftermarket customization, accessory upgrades, and service ecosystems are creating new revenue streams while enhancing brand loyalty. Online retail channels and virtual showrooms are accelerating buyer decision-making and market penetration. Additionally, strategic alliances between motorcycle brands and lifestyle companies are enhancing brand perception and tapping into new consumer psychographics. These converging forces are driving sustained growth across urban commuter, rural utility, and lifestyle leisure segments, establishing on-road motorcycles as a vital, versatile, and increasingly tech-driven component of global mobility.

SCOPE OF STUDY:

The report analyzes the On-road Motorcycles market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Cruiser Motorcycles, Touring Motorcycles, Sports Bikes, Standard Motorcycles)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 32 Featured) -

• Aprilia (Piaggio Group)
• Bajaj Auto Ltd.
• Benelli Q.J.
• BMW Motorrad
• CFMoto
• Ducati Motor Holding S.p.A.
• Harley-Davidson, Inc.
• Hero MotoCorp Ltd.
• Honda Motor Co., Ltd.
• Husqvarna Motorcycles GmbH
• Indian Motorcycle (Polaris Inc.)
• Kawasaki Heavy Industries Motorcycle & Engine
• KTM AG
• Moto Guzzi (Piaggio Group)
• MV Agusta Motor S.p.A.
• Piaggio & C. SpA
• Royal Enfield (Eicher Motors Ltd.)
• Suzuki Motor Corporation
• Triumph Motorcycles Ltd.
• Yamaha Motor Co., Ltd.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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