Women`s Health and Beauty Supplements

Global Women`s Health and Beauty Supplements Market to Reach US$73.2 Billion by 2030

The global market for Women`s Health and Beauty Supplements estimated at US$57.2 Billion in the year 2024, is expected to reach US$73.2 Billion by 2030, growing at a CAGR of 4.2% over the analysis period 2024-2030. Vitamins, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$21.7 Billion by the end of the analysis period. Growth in the Mineral segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$15.6 Billion While China is Forecast to Grow at 7.9% CAGR

The Women`s Health and Beauty Supplements market in the U.S. is estimated at US$15.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$15.2 Billion by the year 2030 trailing a CAGR of 7.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.6% and 3.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.4% CAGR.

Global Women`s Health and Beauty Supplements Market – Key Trends & Drivers Summarized

How Are Women`s Health and Beauty Supplements Reshaping the Wellness Industry?

The global market for women’s health and beauty supplements has witnessed a surge in demand, driven by increasing awareness of holistic well-being, preventive healthcare, and age-defying beauty solutions. Modern women are prioritizing self-care, seeking supplements that address a wide range of health concerns, from hormonal balance and reproductive health to skin rejuvenation and hair nourishment. The demand for personalized nutrition has also gained traction, with consumers preferring supplements tailored to their specific needs, such as menopause support, prenatal vitamins, collagen boosters, and stress management solutions. The rise of functional foods and nutraceuticals has further propelled the market, as women shift towards natural, plant-based, and organic formulations. The integration of clinically backed ingredients such as probiotics, adaptogens, marine collagen, and vitamin complexes has enhanced the credibility of these supplements, making them a staple in daily health routines. The preference for clean-label, non-GMO, and vegan-friendly formulations is shaping purchasing decisions, as women become more conscious of ingredient transparency and sustainability in health and beauty products.

What Market Trends Are Driving the Popularity of Women`s Health and Beauty Supplements?

The market for women`s health and beauty supplements is evolving rapidly, with trends such as clean beauty, gut health optimization, and hormone-friendly formulations leading the way. The shift toward plant-based and cruelty-free beauty supplements reflects the broader movement toward ethical consumerism, with brands responding by formulating products free from artificial additives, allergens, and unnecessary fillers. Personalized nutrition is another major trend, as consumers seek DNA-based and AI-powered supplement recommendations that cater to their unique biological needs. The rising influence of social media and digital influencers has also played a crucial role in driving product adoption, as wellness experts and celebrities endorse specific brands, boosting their credibility among female consumers. E-commerce platforms are expanding access to niche and specialty supplements, allowing women to explore a diverse range of options beyond what is available in physical retail stores. Additionally, the increasing awareness of gut-skin-health connections has led to the popularity of probiotics and prebiotics, which support both digestive health and glowing skin. The demand for stress-relief supplements, including magnesium, ashwagandha, and adaptogenic herbs, is also rising, fueled by the growing impact of modern lifestyles on women’s mental and physical well-being.

What Innovations Are Transforming Women`s Health and Beauty Supplements?

Innovation in women`s health and beauty supplements is driven by advancements in formulation science, delivery systems, and sustainability practices. One of the most significant developments is the introduction of bioavailable and fast-absorbing supplements, such as liposomal vitamins and nano-capsulated nutrients, which enhance efficacy and ensure better absorption by the body. Collagen supplements have also evolved beyond traditional bovine and marine sources, with plant-based collagen-boosting alternatives gaining popularity among vegan consumers. The integration of adaptogens like Rhodiola, maca root, and ginseng into beauty and wellness supplements has expanded their appeal, offering natural solutions to stress-induced skin aging and hormonal imbalances. Additionally, gummy vitamins and powder-based supplements have emerged as convenient alternatives to traditional pills, making it easier for consumers to incorporate health and beauty support into their daily routines. Sustainable packaging and eco-friendly ingredient sourcing are also becoming key differentiators in the market, with brands focusing on biodegradable containers, refillable packaging, and ethically sourced botanical extracts to align with conscious consumer values. As research in nutraceuticals continues to progress, the next wave of women’s health and beauty supplements is expected to offer even more targeted, science-backed solutions for optimal well-being.

What Factors Are Driving the Growth of the Women`s Health and Beauty Supplements Market?

The growth in the women’s health and beauty supplements market is driven by several factors, including increasing consumer awareness, the rise of preventive healthcare, and advancements in supplement formulations. Women are becoming more proactive in managing their health, leading to a surge in demand for supplements that support hormone regulation, bone density, skin elasticity, and cognitive well-being. The expansion of digital health platforms and personalized supplement subscription services has further fueled market growth, offering consumers tailored solutions based on their health goals and genetic predispositions. The growing prevalence of conditions such as polycystic ovary syndrome (PCOS), menopause-related symptoms, and autoimmune disorders has also contributed to the increasing demand for specialized supplements. Additionally, the clean beauty movement has extended into the supplement industry, with consumers favoring organic, non-toxic, and sustainably sourced ingredients. The rise of functional foods, including fortified beverages and edible beauty products, is further diversifying market offerings, appealing to health-conscious consumers seeking comprehensive well-being solutions. As technological innovations continue to refine supplement delivery mechanisms and enhance ingredient efficacy, the women’s health and beauty supplements market is expected to witness sustained expansion, catering to the evolving needs of modern women.

SCOPE OF STUDY:

The report analyzes the Women`s Health and Beauty Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Vitamins, Mineral, Enzymes, Botanicals, Proteins, Omega-3, Probiotics, Others); Application (Beauty, Women`s Health); Age-Group (15 - 30 yrs, 31 - 50 yrs, 51 - 70 yrs, Above 70 yrs); Consumer Group (Prenatal, Postnatal, PMS, Perimenopause, Postmenopause, Others); Distribution Channel (Online, Direct Sales, Pharmacies / Drug Stores, Others)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• Amway Corp
• Bayer AG
• Blackmores
• GNC Holdings, LLC
• Haleon Group of Companies
• Herbalife International of America, Inc.
• HUM Nutrition
• Jamieson Laboratories
• Kenvue
• Meiji Holdings Co., Ltd.
• Metagenics
• Nestlé
• Nu Skin Enterprises
• Nutraceutical Corporation
• OLLY Public Benefit Corporation
• Perricone MD
• Pharmavite LLC
• Reserveage Nutrition
• Swisse Wellness Pty. Ltd.
• The Nature`s Bounty Co.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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