Video Analytics in Banking

Global Video Analytics in Banking Market to Reach US$7.7 Billion by 2030

The global market for Video Analytics in Banking estimated at US$2.2 Billion in the year 2024, is expected to reach US$7.7 Billion by 2030, growing at a CAGR of 22.9% over the analysis period 2024-2030. Software Component, one of the segments analyzed in the report, is expected to record a 20.5% CAGR and reach US$4.6 Billion by the end of the analysis period. Growth in the Service Component segment is estimated at 27.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$587.3 Million While China is Forecast to Grow at 21.8% CAGR

The Video Analytics in Banking market in the U.S. is estimated at US$587.3 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.2 Billion by the year 2030 trailing a CAGR of 21.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 20.6% and 20.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 16.0% CAGR.

Global Video Analytics in Banking Market – Key Trends & Drivers Summarized

How Is Video Analytics Transforming the Modern Banking Experience?

Video analytics, once confined to passive surveillance, is now reshaping the very fabric of the banking sector by providing intelligent, actionable insights into customer behavior, security threats, and operational efficiency. In the banking environment, video analytics uses AI-driven software integrated with security cameras and video management systems to analyze real-time footage and extract meaningful data. This includes facial recognition, motion detection, queue management, demographic analysis, and heat mapping—functions that go far beyond conventional monitoring.

Banks are leveraging these tools to enhance in-branch customer experience, optimize resource allocation, and reduce wait times by monitoring peak hours and service bottlenecks. By tracking customer footfall and behavior patterns, branches can redesign layouts to improve navigation and engagement. Advanced systems are also used for sentiment analysis to assess customer satisfaction based on facial expressions and body language. In high-security areas, video analytics enables automated alerts for suspicious behavior, loitering, or tailgating, improving threat detection without increasing manpower. This evolution is turning static CCTV systems into dynamic business intelligence assets, enabling banks to merge physical security with customer-centric strategy.

What Technologies Are Powering the Next Generation of Smart Banking Surveillance?

The backbone of modern video analytics in banking is artificial intelligence—particularly machine learning, computer vision, and edge computing. AI algorithms now allow systems to learn from historical footage, identify anomalies, and trigger real-time alerts without human intervention. Facial recognition systems are being used for customer authentication at ATMs and entry points, often integrated with biometric databases for identity verification. Object detection and tracking allow banks to monitor unattended packages or unauthorized movement within restricted zones, enhancing physical security in real-time.

Edge computing is enabling faster, localized processing by analyzing video data directly at the camera or network edge, reducing bandwidth consumption and latency. This is particularly crucial in branches with limited connectivity or strict data protection laws, as it keeps sensitive footage local. Integration with access control, alarm systems, and transaction data further enhances the contextual relevance of video insights. In addition, cloud-based video analytics platforms are gaining popularity, allowing centralized monitoring and reporting across multiple branches. These platforms often include dashboards, predictive analytics, and audit trails, making them useful for both security and compliance management.

Which Market Segments and Regional Trends Are Driving Adoption?

The adoption of video analytics in banking varies globally, shaped by regulatory frameworks, technological maturity, and operational priorities. North America and Western Europe lead in deployment, driven by strict security regulations, a high density of physical branches, and widespread adoption of digital transformation initiatives. Banks in these regions are focusing on hybrid customer journeys—where in-branch and digital interactions are harmonized—using video analytics to bridge the data gap between online and offline touchpoints.

In Asia-Pacific, particularly in countries like China, India, and Singapore, rapid urbanization, high customer volumes, and advanced surveillance infrastructure are propelling demand. Here, facial recognition and people-counting tools are being deployed at scale, both for customer service and compliance with anti-money laundering (AML) and Know Your Customer (KYC) norms. Meanwhile, Middle Eastern and African regions are focusing on video analytics for ATM protection and fraud prevention, due to the higher risk of physical security breaches. In Latin America, financial institutions are investing in analytics to combat internal theft and improve customer service at smaller branch networks.

Corporate and retail banking segments are the primary users of video analytics, with investment banking and wealth management adopting these tools more cautiously, due to privacy sensitivities. Urban branches and flagship locations are often the first to adopt new systems, which are then rolled out to secondary branches based on ROI. In parallel, neobanks and fintech platforms are beginning to explore the use of analytics in smart kiosks and micro-branches to provide touchless, secure customer experiences.

What’s Driving the Expansion of the Video Analytics Market in Banking?

The growth in the video analytics in banking market is driven by several technology-focused and institution-specific factors. Foremost is the growing demand for intelligent security solutions that go beyond traditional surveillance. Banks face increasing threats from physical breaches, fraud, and insider theft—necessitating systems that can proactively detect, flag, and respond to risks without human oversight. Video analytics offers automated monitoring with advanced recognition capabilities, enhancing both safety and incident response.

Simultaneously, the push toward customer-centric banking is elevating the need for tools that capture behavioral data in physical branches. Banks are increasingly using video insights to understand customer preferences, optimize branch staffing, and personalize in-branch services. Another significant driver is the regulatory emphasis on compliance and accountability, with video analytics providing audit trails, facial logs, and behavioral records that assist with fraud investigations and dispute resolution.

The deployment of AI-powered edge devices and cloud-integrated platforms is also reducing costs and simplifying scalability, making analytics more accessible to banks of all sizes. Furthermore, as financial institutions pursue digital transformation, the convergence of physical and digital data streams is making video analytics a cornerstone of omnichannel strategy. Finally, growing consumer acceptance of facial recognition and biometric authentication—particularly in markets where these technologies are already mainstream—is facilitating deeper integration of analytics into core banking functions. These trends collectively position video analytics as an essential tool in the evolving landscape of secure, efficient, and data-driven banking.

SCOPE OF STUDY:

The report analyzes the Video Analytics in Banking market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Component (Software, Service); Deployment (On-Premise, Cloud); Application (Security & Fraud Detection, Customer Behavior Analysis, Queue Management, ATM Monitoring, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 32 Featured) -

• Agrex.ai
• AllGoVision Technologies
• AvidBeam
• Axis Communications AB
• Avigilon Corporation
• Bosch Security Systems
• BriefCam
• Cisco Systems
• Eagle Eye Networks
• Genetec Inc.
• Gorilla Technology
• Hanwha Vision
• Honeywell International Inc.
• IBM Corporation
• IntelliVision
• Qognify
• Securitas AB
• Senstar Corporation
• Verint Systems
• VCA Technology

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.