Tarot Cards

Global Tarot Cards Market to Reach US$1.5 Billion by 2030

The global market for Tarot Cards estimated at US$1.3 Billion in the year 2024, is expected to reach US$1.5 Billion by 2030, growing at a CAGR of 2.5% over the analysis period 2024-2030. French Suited Tarot Decks, one of the segments analyzed in the report, is expected to record a 3.0% CAGR and reach US$921.0 Million by the end of the analysis period. Growth in the German Suited Tarot Decks segment is estimated at 1.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$348.1 Million While China is Forecast to Grow at 4.7% CAGR

The Tarot Cards market in the U.S. is estimated at US$348.1 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$282.8 Million by the year 2030 trailing a CAGR of 4.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.0% and 2.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.5% CAGR.

Global Tarot Cards Market - Key Trends & Drivers Summarized

Tarot cards, historical tools of divination and introspection, are experiencing renewed global interest driven by wellness and spiritual trends.

From a niche mystic pursuit to a mainstream mindfulness tool, tarot’s transformation is supported by increasing interest in self-reflection, journaling, and therapeutic introspection. Modern decks come in a wide range of themes, from pop culture to social justice, making them accessible and resonant for new audiences. The rise of online platforms and remote services has expanded tarot’s accessibility. App-based readings, digital decks, and livestreamed interpretations offer a seamless, comfortable way to engage with tarot. This technological integration has further positioned tarot as a tool for modern emotional wellness.

How Are Formats and Communities Reinventing Engagement?

Innovations in deck production—such as eco-friendly materials and inclusive designs—are driving appeal among sustainability-conscious and diverse user bases. Many modern decks are tied to guided journals, digital companion apps, and instructional content, transforming tarot from a standalone item into a full reflective experience. Online communities offer support, education, and peer-led discussions, enabling new users to learn and engage without stigma. These digital networks help normalize tarot as a form of mindful play, therapeutic dialogue, or creative exploration—rather than purely esoteric practice.

The Growth in the Tarot Cards Market Is Driven by Several Factors…

The growth in the tarot cards market is driven by several factors related to digital access, design innovation, and emotional wellness trends. First, the expansion of virtual services and mobile apps allows for global, 24/7 interaction. Second, the blending of tarot with journaling and coaching enhances its mental health value. Third, community engagement through livestreams and online groups has normalized its usage. Fourth, artistic reinterpretation of decks opens new demographic and cultural markets. Lastly, small creators and publishers are leveraging crowdfunding and niche communities to produce bespoke offerings, fueling sustained expansion.

SCOPE OF STUDY:

The report analyzes the Tarot Cards market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (French Suited Tarot Decks, German Suited Tarot Decks, Other Products); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 32 Featured) -

• Acelion
• Cartamundi (France Cartes)
• Dal Negro
• France Cartes
• Grimaud (Cartamundi)
• Hay House
• Llewellyn Worldwide
• Lo Scarabeo
• MakePlayingCards.com (MPC)
• Oracle & Tarot Deck Kits (Red Wheel)
• Red Wheel/Weiser
• Rider-Waite Tarot (standard deck)
• Schiffer Publishing (Redfeather)
• Simon & Schuster (Oracle/Tarot)
• Soul Cards
• Specialized Art Decks (e.g., Marvel)
• TMCards (Tarot card printing)
• U.S. Games Systems Inc.
• United States Playing Card Company
• Wild Unknown (Millennium Mfg.)

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TARIFF IMPACT FACTOR
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