Sports Tourism

Global Sports Tourism Market to Reach US$1.7 Trillion by 2030

The global market for Sports Tourism estimated at US$687.2 Billion in the year 2024, is expected to reach US$1.7 Trillion by 2030, growing at a CAGR of 16.4% over the analysis period 2024-2030. Soccer Tourism, one of the segments analyzed in the report, is expected to record a 18.2% CAGR and reach US$682.2 Billion by the end of the analysis period. Growth in the Cricket Tourism segment is estimated at 16.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$212.5 Billion While China is Forecast to Grow at 22.7% CAGR

The Sports Tourism market in the U.S. is estimated at US$212.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$446.1 Billion by the year 2030 trailing a CAGR of 22.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.4% and 15.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.6% CAGR.

Global Sports Tourism Market - Key Trends and Drivers Summarized

Why Is Sports Tourism Gaining Traction Globally?
Sports tourism is gaining traction globally as it merges the excitement of sports with the experience of travel, creating unique opportunities for cultural exchange, economic development, and community engagement. Sports tourism encompasses both active and passive participation, including attending international sports events, participating in adventure sports, visiting sports museums, and engaging in wellness retreats. With the rising popularity of mega sports events like the Olympics, FIFA World Cup, and Formula One, sports tourism has become a significant contributor to national economies, generating substantial revenues from ticket sales, hospitality, accommodation, and merchandising. As travelers increasingly seek unique and experiential travel options, sports tourism offers diverse experiences that cater to different interests, from professional sports enthusiasts to adventure seekers.

How Are Technological Advancements Influencing the Sports Tourism Market?
Technological advancements are playing a pivotal role in influencing the sports tourism market, enhancing travel planning, booking, and customer experience. The rise of digital platforms, mobile apps, and online travel agencies (OTAs) has revolutionized how sports tourists research, book, and manage their travel itineraries. Innovations in virtual reality (VR) and augmented reality (AR) are enabling sports enthusiasts to virtually experience sports events, stadium tours, and adventure activities, expanding the accessibility and appeal of sports tourism. Social media, influencer marketing, and digital campaigns are also playing a crucial role in promoting sports tourism destinations, attracting diverse traveler demographics. Additionally, the integration of smart technologies, such as AI-powered travel assistants, personalized recommendations, and real-time language translation, is enhancing the convenience and engagement of sports tourists.

Which Market Segments Are Leading the Growth of the Sports Tourism Industry?
Types of sports tourism include active sports tourism, passive sports tourism, and adventure sports tourism, with passive sports tourism, such as attending sports events, holding the largest market share due to its widespread appeal and accessibility. Sports types comprise football, cricket, tennis, golf, motorsports, adventure sports, and others, with football being the dominant segment due to its global popularity and numerous international tournaments. End-users include individuals, groups, corporate travelers, and families, with individuals leading the market due to their high participation rates in sports tourism activities. Geographically, Europe and North America are the largest markets for sports tourism, driven by established sports infrastructure, iconic sports events, and tourism-friendly policies, while Asia-Pacific is expected to witness rapid growth due to increasing sports investments, cultural exchange programs, and government support for tourism development.

What Are the Key Drivers of Growth in the Sports Tourism Market?
The growth in the sports tourism market is driven by several factors, including the rising popularity of international sports events and competitions, technological advancements in travel planning, booking platforms, and customer experience, and the increasing focus on promoting adventure sports, ecotourism, and experiential travel. The need to provide unique, engaging, and culturally enriching sports tourism experiences for diverse traveler demographics is driving the demand for sports tourism across various destinations, events, and activities. Technological innovations in digital platforms, mobile apps, virtual reality (VR), augmented reality (AR), and AI-powered travel assistants, coupled with advancements in social media marketing, influencer campaigns, and personalized itineraries, are enhancing the accessibility, convenience, and marketability of sports tourism, supporting market growth. The expansion of sports tourism applications in wellness retreats, yoga camps, corporate offsites, and eco-adventures, along with the growing emphasis on sustainable, responsible, and inclusive tourism models, is creating new opportunities for market players. Additionally, the focus on developing sports infrastructure, stadiums, training facilities, and sports-themed travel packages for diverse markets is further propelling the growth of the sports tourism market.

SCOPE OF STUDY:

The report analyzes the Sports Tourism market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Category (Soccer Tourism, Cricket Tourism, Tennis Tourism, Other Categories); Type (Domestic, International); Application (Passive, Active)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• AQUA-TREK
• BAC Sport Limited
• Cap Loisirs
• Damai.cn
• De Aventura
• em
• Fanatic Sports Pvt. Ltd.
• GolfSavers
• Golftripz
• Hollywood Bowl Group plc

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