Saunas

Global Saunas Market to Reach US$1.1 Billion by 2030

The global market for Saunas estimated at US$883.1 Million in the year 2024, is expected to reach US$1.1 Billion by 2030, growing at a CAGR of 4.2% over the analysis period 2024-2030. Traditional Sauna, one of the segments analyzed in the report, is expected to record a 3.3% CAGR and reach US$474.6 Million by the end of the analysis period. Growth in the Infrared Sauna segment is estimated at 5.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$240.6 Million While China is Forecast to Grow at 7.6% CAGR

The Saunas market in the U.S. is estimated at US$240.6 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$229.7 Million by the year 2030 trailing a CAGR of 7.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.8% and 3.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.5% CAGR.

Global Sauna Market – Key Trends & Drivers Summarized

Why Is The Sauna Industry Experiencing A Surge In Popularity?

The global sauna market is expanding rapidly, driven by increasing consumer interest in wellness, relaxation, and holistic health practices. Saunas have long been associated with stress relief, detoxification, and cardiovascular benefits, making them a staple in spas, wellness centers, gyms, and even private homes. The rise of health-conscious lifestyles, coupled with scientific research supporting the benefits of heat therapy, is fueling demand for traditional and infrared saunas. Additionally, the COVID-19 pandemic has heightened consumer focus on immune-boosting therapies, leading to increased interest in saunas as a means of enhancing overall well-being. With luxury hospitality, fitness, and home wellness trends on the rise, the sauna industry is expected to witness sustained growth in the coming years.

What Technological Innovations Are Enhancing Sauna Experiences?

Advancements in sauna technology are revolutionizing the user experience, making saunas more accessible, efficient, and customizable. Infrared saunas, which use infrared light to heat the body directly, are gaining popularity due to their lower temperature operation and deep-penetrating heat therapy benefits. Smart sauna systems with app-controlled temperature settings, built-in aromatherapy dispensers, and chromotherapy (color therapy) lighting are enhancing relaxation and therapeutic outcomes. Energy-efficient heating elements and sustainable materials, such as eco-friendly wood paneling, are also improving sauna sustainability. Additionally, integration with wearable health monitoring devices is enabling users to track heart rate, calorie burn, and hydration levels during sauna sessions. These innovations are making saunas more adaptable to modern wellness routines.

Which Market Segments Are Driving The Growth Of The Sauna Industry?

The sauna market is segmented into commercial, residential, and portable sauna solutions. Commercial saunas, found in luxury spas, wellness retreats, and fitness centers, remain the largest segment, catering to consumers seeking relaxation and recovery treatments. The residential sauna market is expanding as homeowners invest in home wellness installations, with compact and easy-to-install sauna cabins becoming increasingly popular. Portable and infrared saunas are gaining traction among urban dwellers and wellness enthusiasts who prefer convenient and space-saving options. With rising disposable income and growing awareness of self-care trends, the demand for saunas across all market segments is increasing.

What Factors Are Fueling The Growth Of The Sauna Market?

The growth in the sauna market is driven by increasing health and wellness awareness, advancements in sauna technology, and the rising adoption of home spa solutions. The expansion of the luxury hospitality and wellness tourism industries is also fueling demand for high-end sauna installations. Scientific validation of sauna health benefits, including cardiovascular improvement and muscle recovery, is further boosting consumer confidence in heat therapy. Additionally, the emergence of energy-efficient and eco-friendly sauna designs is attracting environmentally conscious consumers. As wellness trends continue to shape consumer preferences, the sauna market is set for continued expansion worldwide.

SCOPE OF STUDY:

The report analyzes the Saunas market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Traditional Sauna, Infrared Sauna, Electric Sauna, Steam Saunas / Rooms, Others); Application (Residential, Commercial)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 37 Featured) -

• Almost Heaven Saunas LLC
• Bsaunas Inc.
• Cedarbrook Sauna and Steam
• Divine Environments Inc.
• Effegibi Srl
• EOS Saunatechnik GmbH
• Golden Designs Inc.
• Great Bay Spa and Sauna
• Harvia Plc
• Health Mate Sauna Corporation
• KLAFS GmbH
• Narvi Oy
• Sauna Works Inc.
• Sauna360 Group Oy
• SAWO Inc.
• Scandia Manufacturing Ltd.
• Sunlighten Inc.
• Superior Sauna & Steam
• Tulikivi Corporation
• TyloHelo Group

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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