Safari Tourism

Global Safari Tourism Market to Reach US$47.5 Billion by 2030

The global market for Safari Tourism estimated at US$35.6 Billion in the year 2024, is expected to reach US$47.5 Billion by 2030, growing at a CAGR of 4.9% over the analysis period 2024-2030. Adventure Safari, one of the segments analyzed in the report, is expected to record a 4.6% CAGR and reach US$24.5 Billion by the end of the analysis period. Growth in the Private Safari segment is estimated at 5.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$9.7 Billion While China is Forecast to Grow at 8.8% CAGR

The Safari Tourism market in the U.S. is estimated at US$9.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$9.9 Billion by the year 2030 trailing a CAGR of 8.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.1% and 3.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.9% CAGR.

Global Safari Tourism Market – Key Trends & Drivers Summarized

Why Is Safari Tourism Experiencing A Resurgence In Global Travel?

Safari tourism is gaining significant traction as travelers seek immersive nature experiences, wildlife encounters, and eco-friendly adventures. Countries such as Kenya, Tanzania, South Africa, and Botswana remain top safari destinations, attracting millions of visitors annually. Post-pandemic travel trends indicate a growing preference for outdoor and socially distanced experiences, further boosting demand for safari vacations. Luxury safari lodges, eco-resorts, and customized expedition packages are expanding market accessibility, catering to high-end tourists and budget travelers alike. With increasing awareness of conservation efforts and sustainable travel, safari tourism is evolving beyond traditional game drives to include cultural heritage experiences, guided walking safaris, and eco-volunteer programs. As global travel rebounds, safari tourism is expected to see robust growth in the coming years.

What Innovations Are Shaping The Future Of Safari Tourism?

Technology and sustainability are playing a key role in redefining safari tourism experiences. High-tech wildlife tracking and drone-assisted safari guides are enhancing visitor engagement and conservation efforts. Virtual reality (VR) safaris are emerging as an alternative for those unable to travel, offering immersive experiences of Africa’s wildlife from anywhere in the world. Electric safari vehicles and sustainable eco-lodges powered by solar energy are reducing the environmental footprint of tourism operations. Additionally, AI-driven travel analytics are enabling personalized safari itineraries based on traveler preferences and wildlife migration patterns. These innovations are making safari tourism more sustainable, accessible, and engaging for modern travelers.

Which Demographics And Travel Segments Are Driving Safari Tourism Growth?

Safari tourism appeals to diverse traveler demographics, from adventure seekers and luxury travelers to families and eco-conscious tourists. The rise of experiential travel is fueling demand for exclusive safari packages, including private game reserves and tailor-made wildlife photography tours. The luxury tourism segment is expanding, with high-net-worth individuals seeking premium safari experiences featuring luxury tented camps, gourmet dining, and private conservation projects. The demand for sustainable and ethical travel is also growing, with eco-conscious tourists opting for responsible safaris that support local communities and conservation efforts. Additionally, millennial and Gen Z travelers are showing increased interest in adventure tourism, driving the demand for digital-friendly and socially impactful safari experiences.

What Factors Are Fueling The Growth Of The Safari Tourism Market?

The growth in the safari tourism market is driven by increasing global travel demand, the rise of eco-tourism, and innovations in digital and sustainable travel experiences. Post-pandemic travelers are prioritizing nature-based and outdoor experiences, fueling interest in safari destinations. The expansion of direct flight routes to Africa and improvements in travel infrastructure are making safaris more accessible. Government and private-sector initiatives promoting wildlife conservation and sustainable tourism are also enhancing the appeal of safari destinations. The increasing popularity of travel vlogs, wildlife documentaries, and social media exposure is further driving global interest in safari tourism. As sustainable and adventure travel trends continue to gain momentum, the safari tourism market is set to thrive.

SCOPE OF STUDY:

The report analyzes the Safari Tourism market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Adventure Safari, Private Safari, Others); Accommodation Type (Safari Resorts & Lodges, Safari Camps, Treehouses, Others); Group (Friends, Families, Couples, Solos); Booking Mode (Direct Booking, Agents & Affiliates Account, Marketplace Booking)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Go Serengeti African Tours
• Home To Africa Tours and Travel
• Hyrax Safaris
• Jungleroam Safaris
• Kihindo Tours and Safaris
• Lenchada Safaris
• Meru Slopes Tours & Safaris
• Micato Safaris
• MoAfrika Tours
• Pembury Tours
• Safari Soles
• Serengeti Smile
• Serengeti Wakanda Tours and Safaris
• Shemeji Safari Tanzania
• Sino Africa Safari
• Soul of Tanzania
• Spirit of Kenya
• Suricata Safaris
• Viva Safaris
• Wildlife Safaris

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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