Razors

Global Razors Market to Reach US$13.8 Billion by 2030

The global market for Razors estimated at US$12.2 Billion in the year 2024, is expected to reach US$13.8 Billion by 2030, growing at a CAGR of 2.1% over the analysis period 2024-2030. Cartridge Razors, one of the segments analyzed in the report, is expected to record a 1.7% CAGR and reach US$8.5 Billion by the end of the analysis period. Growth in the Disposable Razors segment is estimated at 2.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.3 Billion While China is Forecast to Grow at 4.0% CAGR

The Razors market in the U.S. is estimated at US$3.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.6 Billion by the year 2030 trailing a CAGR of 4.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.8% and 1.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.1% CAGR.

Global Razor Market – Key Trends & Drivers Summarized

Why Is the Razor Market Evolving Beyond Traditional Grooming?

The razor market has undergone significant transformation, expanding beyond traditional grooming into advanced shaving technologies and personal care innovations. While manual razors have long dominated the segment, the rise of electric and disposable razors has diversified consumer choices. The demand for convenience, efficiency, and skin-friendly shaving solutions has led to the development of multi-blade razors, lubricating strip enhancements, and pivoting heads that offer a smoother shaving experience. Additionally, the rise of the men’s grooming industry and the increasing adoption of shaving products by women have fueled the market`s expansion. With evolving beauty standards and the growing influence of social media, consumers are more inclined to experiment with new grooming tools, boosting demand for innovative razors. As sustainability becomes a key concern, brands are also focusing on eco-friendly razors and recyclable cartridge systems, reshaping the future of shaving.

How Are Technological Advancements Enhancing Razor Performance?

Technological innovations in razors have significantly improved the precision, safety, and comfort of shaving. Advanced blade coatings, such as titanium and ceramic-infused edges, have extended the durability and sharpness of blades while reducing irritation. Electric razors equipped with skin sensors, AI-powered beard density adjustments, and waterproof designs have made grooming more personalized and efficient. Additionally, self-cleaning and antibacterial razor technologies are emerging, ensuring hygienic shaving solutions for consumers. The integration of ergonomic handles and vibration-assisted cutting mechanisms has further enhanced the user experience. Subscription-based razor services, offering auto-replenishment and customized shaving kits, are also gaining popularity, providing consumers with hassle-free grooming solutions. As demand for high-performance and skin-sensitive razors continues to grow, manufacturers are investing in R&D to develop next-generation shaving technologies.

What Market Trends Are Shaping the Demand for Razors?

The razor market is being shaped by shifting consumer preferences, sustainability trends, and advancements in gender-inclusive grooming. The rise of the clean-shaven look in professional and personal grooming has driven demand for premium razors, particularly in urban markets. Women’s razors, previously a niche segment, are experiencing rapid growth due to increasing awareness of female grooming products and tailored marketing strategies. The sustainability movement has also influenced the market, with brands introducing biodegradable razor handles, refillable cartridges, and plastic-free packaging to reduce environmental impact. The direct-to-consumer (DTC) business model has gained momentum, with companies like Dollar Shave Club and Harry’s disrupting the traditional retail market by offering affordable, high-quality razors through online platforms. Additionally, the integration of shaving with skincare, such as razors with built-in moisturizing strips and aftershave-infused blades, is expanding the market’s appeal.

What Are the Key Growth Drivers of the Razor Market?

The growth in the global razor market is driven by several factors, including advancements in shaving technology, the rise of men’s and women’s grooming trends, and the expansion of e-commerce sales. The increasing demand for electric and safety razors, fueled by convenience-driven consumer behavior, has contributed to market expansion. The shift toward sustainable and reusable shaving solutions is prompting brands to innovate with eco-friendly materials and subscription-based refill programs. Additionally, the rising influence of social media and grooming influencers is shaping consumer purchasing decisions, driving demand for premium and customized shaving experiences. With continued advancements in blade technology, ergonomic designs, and sustainable materials, the razor market is expected to experience steady growth, catering to evolving grooming needs worldwide.

SCOPE OF STUDY:

The report analyzes the Razors market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Cartridge Razors, Disposable Razors, Electric Razors); Consumer (Men Consumers, Women Consumers); Distribution Channel (Online Distribution Channels, Supermarkets / Hypermarkets, Convenience Stores)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 34 Featured) -

• Bevel (Walker & Company Brands)
• BIC
• Braun (Procter & Gamble)
• Dollar Shave Club
• Dorco
• Edwin Jagger
• Feather Safety Razor Co. Ltd.
• Gillette (Procter & Gamble)
• Harry`s
• Kai Group
• Koninklijke Philips N.V.
• Merkur (DOVO Solingen)
• Mühle
• Panasonic Corporation
• Parker Safety Razor
• Rockwell Razors
• Schick (Edgewell Personal Care)
• Super-Max
• Supply
• Wilkinson Sword (Edgewell)

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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