PropTech

Global PropTech Market to Reach US$104.0 Billion by 2030

The global market for PropTech estimated at US$42.1 Billion in the year 2024, is expected to reach US$104.0 Billion by 2030, growing at a CAGR of 16.3% over the analysis period 2024-2030. Residential Property, one of the segments analyzed in the report, is expected to record a 18.3% CAGR and reach US$67.9 Billion by the end of the analysis period. Growth in the Commercial Property segment is estimated at 12.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$11.1 Billion While China is Forecast to Grow at 15.2% CAGR

The PropTech market in the U.S. is estimated at US$11.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$16.0 Billion by the year 2030 trailing a CAGR of 15.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 15.3% and 13.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.7% CAGR.

Global "PropTech" Market – What’s Driving the Digital Disruption of Real Estate?

Is the Real Estate Sector Ready for Its Digital Transformation Moment?
Once regarded as a laggard in digital adoption, the global real estate industry is now undergoing a dramatic transformation powered by the rise of Property Technology, or PropTech. The shift is being propelled by the urgent need for transparency, efficiency, and real-time data in managing, buying, selling, and leasing property assets. PropTech encompasses a wide range of digital tools—from AI-powered property valuation platforms and virtual tour software to digital tenant management and blockchain-based title verification. As traditional real estate players face pressure to modernize operations and cater to increasingly tech-savvy clients, the adoption of end-to-end digital platforms has surged. Real estate brokers, asset managers, and landlords are embracing cloud-based CRMs, predictive analytics for pricing strategies, and automated workflow systems to improve service delivery and streamline operations. Even governments are integrating PropTech into urban planning and property registration to reduce fraud and administrative bottlenecks. At the same time, changing consumer behavior—particularly among millennials and Gen Z—is reinforcing the need for mobile-first solutions, digital documentation, and frictionless transactions. As a result, PropTech is not only redefining how real estate operates but also creating entirely new business models, such as iBuying and fractional ownership, thereby reshaping the future of property markets globally.

How Are Emerging Technologies Reconstructing the Built Environment?
Technological innovations are deeply embedding themselves into the physical and operational structure of buildings through PropTech. Smart building technologies, powered by IoT sensors, real-time monitoring systems, and AI-driven energy management platforms, are redefining commercial and residential spaces. Building owners and developers are increasingly integrating PropTech solutions to enhance energy efficiency, optimize space utilization, and improve tenant experiences. For example, smart HVAC systems, occupancy analytics, predictive maintenance tools, and integrated security systems are enabling buildings to become more autonomous and cost-effective. These solutions not only drive operational savings but also contribute to achieving sustainability goals—an increasingly crucial factor in property investment and development. Moreover, digital twin technologies are gaining traction in large infrastructure projects, enabling stakeholders to simulate, test, and monitor building performance throughout its lifecycle. In parallel, construction technology startups are using PropTech to accelerate project delivery through modular construction, site digitization, and supply chain optimization. The convergence of 5G connectivity and AI is also pushing the boundaries of what`s possible in connected buildings, allowing for seamless interoperability across devices and platforms. As cities evolve into smart urban ecosystems, PropTech is playing a foundational role in reimagining how spaces are built, used, and managed for maximum efficiency and value creation.

Are Changing End-User Expectations Redefining Real Estate Transactions?
User-centric design and digital-first experiences are becoming the new standard in property transactions, reshaping how consumers and businesses engage with real estate. From virtual home tours and AI chatbots to instant mortgage approvals and blockchain-backed contracts, buyers and renters now expect an experience that mirrors the convenience of online retail or banking. This shift is not just affecting residential buyers; institutional investors and commercial tenants are also demanding faster, more transparent transactions supported by data-driven insights and tech-enabled due diligence. PropTech platforms are making it possible to compare properties, assess value, review legal documents, and close deals entirely online—eliminating friction, improving trust, and reducing turnaround times. Furthermore, the rise of remote work and flexible lifestyles is fostering demand for dynamic property models such as co-living, co-working, and short-term rentals, all of which are heavily dependent on PropTech for space optimization, tenant engagement, and operations. As more consumers embrace virtual and augmented reality to explore properties and neighborhood amenities, real estate firms are investing in immersive digital content to remain competitive. The push for seamless, tech-integrated real estate experiences is reshaping marketing strategies, customer acquisition, and after-sales services. In this climate, PropTech is evolving from an operational tool to a strategic lever for growth and differentiation across the real estate value chain.

The Growth in the PropTech Market Is Driven by Several Factors…
The growth in the PropTech market is driven by several factors rooted in advanced technologies, changing end-use environments, and evolving consumer behaviors. On the technological front, the integration of artificial intelligence, big data analytics, IoT, and blockchain is enabling automation, predictive modeling, and enhanced security in property-related processes, significantly reducing operational friction and costs. From an end-use perspective, sectors like commercial real estate, multifamily housing, and mixed-use developments are increasingly relying on PropTech to meet performance benchmarks, optimize asset management, and deliver personalized tenant services. Institutional investors and property management firms are deploying digital tools for portfolio monitoring, risk assessment, and real-time reporting, creating a data-centric approach to property ownership and investment. On the consumer side, the demand for hyper-personalized, mobile-accessible, and experience-driven real estate services is influencing the rapid development of user-friendly platforms that simplify search, transaction, and property management processes. Additionally, the acceleration of smart city initiatives and green building regulations in various regions is incentivizing the adoption of connected technologies that enhance sustainability and regulatory compliance. The growing influence of real estate startups, venture capital funding, and cross-industry partnerships is further catalyzing innovation, leading to the proliferation of PropTech across both mature and emerging markets. These combined dynamics are not only fueling global expansion but also positioning PropTech as a transformative force in the reinvention of the real estate industry.

SCOPE OF STUDY:

The report analyzes the PropTech market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Property Type (Residential, Commercial, Industrial); Deployment (Cloud, On-Premise); End-User (Housing Associations, Property Managers / Agents, Property Investors, Other End-Users)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 34 Featured) -

• Airbnb
• AppFolio
• Blend
• Compass
• Fundrise
• Habi
• Home365
• HomeLight
• Lessen
• Matterport
• OneDome
• Opendoor
• Pacaso
• Placester
• PropHero
• RealPage
• Redfin
• Reonomy
• VTS
• Zillow

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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