Print Labels

Global Print Labels Market to Reach US$60.9 Billion by 2030

The global market for Print Labels estimated at US$49.6 Billion in the year 2024, is expected to reach US$60.9 Billion by 2030, growing at a CAGR of 3.5% over the analysis period 2024-2030. Wet-glue Labels, one of the segments analyzed in the report, is expected to record a 4.4% CAGR and reach US$32.3 Billion by the end of the analysis period. Growth in the Pressure-sensitive Labels segment is estimated at 3.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$13.5 Billion While China is Forecast to Grow at 6.7% CAGR

The Print Labels market in the U.S. is estimated at US$13.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$12.3 Billion by the year 2030 trailing a CAGR of 6.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.3% and 2.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global "Private Label" Market – Why Are Consumers and Retailers Rewriting the Rules of Branding?

How Is Consumer Trust Powering the Private Label Renaissance?
Private label products, once perceived as low-cost alternatives with limited quality, are now enjoying a surge in consumer trust and preference across global markets. This shift is largely due to evolving consumer attitudes toward brand value, pricing sensitivity, and quality expectations. In today’s economy, price-consciousness has become a dominant purchasing driver—especially in light of inflationary pressures, supply chain disruptions, and economic uncertainty. This economic backdrop has led consumers to re-evaluate their loyalty to national brands, creating a favorable environment for private labels to thrive. Retailers have responded by heavily investing in product quality, innovative packaging, and diverse product categories that rival or exceed branded counterparts. The shift is particularly notable in sectors such as grocery, household goods, beauty, and personal care, where private labels are no longer seen as mere substitutes but as premium, exclusive offerings. Moreover, health-conscious and sustainability-minded shoppers are gravitating toward private label lines that offer organic, vegan, eco-friendly, and locally sourced alternatives—often at lower prices. The democratization of information via online reviews, influencer endorsements, and direct retailer engagement has also enhanced transparency, helping private labels earn credibility and loyalty. In essence, the growing consumer demand for value, quality, and ethics is fueling a significant repositioning of private labels in the mainstream market.

Can Retailer Strategies and Customization Outpace Traditional Brand Dominance?
Retailers have become strategic architects in the evolving private label landscape, leveraging their data access and supply chain control to deliver curated, high-margin products. Unlike national brands, which must cater to broad demographics, private labels offer retailers the ability to tailor products directly to their customer base using first-party insights, loyalty program data, and real-time purchasing behavior. Major supermarket chains, pharmacy retailers, and e-commerce giants are developing exclusive product lines that target specific consumer segments such as millennials, Gen Z, and health-conscious shoppers. Many are creating tiered brand architectures that range from basic economy lines to premium and niche specialty ranges. In parallel, advancements in manufacturing and supplier partnerships have enabled faster product development cycles and customization, allowing retailers to respond swiftly to market trends. The ability to control pricing, margins, and shelf placement also gives private labels a competitive edge in terms of profitability and visibility. Additionally, private label branding is being enhanced with storytelling, sustainability messaging, and lifestyle alignment—attributes once reserved for legacy brands. Retailers are increasingly using digital platforms and in-store marketing to elevate these labels, turning them into brand-like experiences that foster loyalty and differentiation. As a result, private labels are no longer just cost-saving measures; they are integral to a retailer`s identity and long-term growth strategy.

Are E-Commerce Platforms Catalyzing the Global Expansion of Private Labels?
The rise of e-commerce and direct-to-consumer (DTC) channels is accelerating the globalization and diversification of private label markets. Online retail giants such as Amazon, Alibaba, and Walmart are capitalizing on the scalability and control afforded by private labels to enhance customer retention and margin performance. These platforms are not only launching their own product lines but are also enabling smaller retailers and niche marketplaces to offer private labels at scale, often supported by dropshipping and white-label manufacturing models. The digital shelf provides a level playing field where private label products can compete directly with national brands through SEO optimization, customer reviews, and targeted promotions. Additionally, analytics-driven merchandising and AI-powered product recommendations allow for tailored offerings that adapt to regional preferences and seasonality. Global supply chain networks and cross-border trade facilitation are also making it easier to source, produce, and distribute private label goods internationally. Private labels are now extending beyond traditional food and household items into apparel, electronics, wellness, and even financial services—pushed by the ease of digital experimentation and rapid prototyping. Subscription models and private communities built around exclusive labels are also gaining popularity, turning these products into relationship-based rather than purely transactional experiences. Thus, the synergy between e-commerce capabilities and private label potential is creating new pathways for global consumer engagement.

The Growth in the Private Label Market Is Driven by Several Factors…
The expansion of the private label market is driven by a combination of technological, behavioral, and retail-centric forces. On the technological front, enhanced data analytics, AI-enabled demand forecasting, and smart inventory systems are allowing retailers to fine-tune product assortments and launch SKUs with greater precision and lower risk. From an end-use perspective, the proliferation of private label offerings across diverse categories—from basic commodities to luxury skincare—has broadened the market’s consumer base. Behaviorally, rising inflation, shifting brand perceptions, and a growing preference for value-driven purchases are driving adoption across income brackets and age groups. Retail consolidation and the emergence of digitally native vertical brands (DNVBs) are fostering private label innovation through leaner operations and direct access to consumer feedback. Furthermore, global retailers are increasingly localizing their private label strategies, tailoring product attributes, flavors, and packaging to regional cultural preferences. The evolving role of private labels as vehicles for exclusivity and brand identity is also contributing to their appeal in highly competitive retail environments. Sustainability demands are playing a key role, too, with private label developers using recyclable materials, minimal packaging, and ethical sourcing to meet eco-conscious expectations. Collectively, these dynamics—spanning technological agility, nuanced end-user targeting, evolving shopper behavior, and strategic retail positioning—are propelling the private label market into a new era of mainstream dominance.

SCOPE OF STUDY:

The report analyzes the Print Labels market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Label Format (Wet-glue Labels, Pressure-sensitive Labels, Linerless Labels, Multi-part Tracking Labels, Other Label Formats); Print Process (Offset, Lithography, Gravure, Flexography, Screen, Letterpress, Electrophotography Inkjet, Other Print Processes); End-Use (Food & Beverages, Healthcare, Cosmetics, Household, Industrial, Logistics, Other End-Uses)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• 3M Company
• Ahlstrom-Munksjö Oyj
• Autajon Group
• Avery Dennison Corporation
• Brady Corporation
• CCL Industries Inc.
• Cenveo Worldwide Ltd.
• Clondalkin Group Holdings BV
• Constantia Flexibles Group GmbH
• Coveris Holdings S.A.
• DIGI Group (Teraoka Seiko Co.)
• Domino Printing Sciences
• Fort Dearborn Company
• Fuji Seal International, Inc.
• Huhtamaki Oyj
• Mondi Group
• Multi-Color Corporation
• R.R. Donnelley & Sons Company
• Taghleef Industries Inc.
• WestRock Company

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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