Pork Jerky

Global Pork Jerky Market to Reach US$1.2 Billion by 2030

The global market for Pork Jerky estimated at US$840.4 Million in the year 2024, is expected to reach US$1.2 Billion by 2030, growing at a CAGR of 5.6% over the analysis period 2024-2030. Spicy Pork Jerky, one of the segments analyzed in the report, is expected to record a 4.5% CAGR and reach US$431.3 Million by the end of the analysis period. Growth in the Sweet Pork Jerky segment is estimated at 7.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$229.0 Million While China is Forecast to Grow at 8.6% CAGR

The Pork Jerky market in the U.S. is estimated at US$229.0 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$231.5 Million by the year 2030 trailing a CAGR of 8.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 5.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.

Global “Pork Jerky” Market – Key Trends & Drivers Summarized

Is Pork Jerky the New Protein Powerhouse?
Pork jerky has evolved from a regional specialty into a globally appreciated protein snack. With rising health consciousness, consumers are shifting toward protein-rich and low-carb snacks, and pork jerky fits perfectly into that narrative. Traditionally consumed in Asia, it has gained traction in Western markets thanks to innovations in flavors and packaging. Brands now offer gourmet variants seasoned with ingredients like Korean BBQ, Sriracha, and maple glaze, broadening its appeal to diverse palates. Pork jerky is also naturally lower in fat than some beef counterparts, making it an attractive option for health-conscious consumers. Moreover, the shelf stability and portability of jerky make it ideal for busy lifestyles, contributing to its popularity among hikers, travelers, and office workers. Premiumization of the product through organic pork sourcing, grass-fed meat, and artisanal processing methods has helped reposition pork jerky as a gourmet item rather than just a gas station snack. Influencers and food bloggers have also played a role in creating visibility, while retailers are increasing shelf space for meat snacks in general. The snackification trend is here to stay, and pork jerky continues to ride that wave effectively.

How Is the Pork Jerky Market Growing Globally?
The pork jerky market is expanding globally at a notable pace, driven by evolving consumer preferences and broader acceptance of alternative protein snacks. Traditionally strong in Asia, particularly China and Southeast Asia, pork jerky is now gaining considerable traction in North America and Europe due to the growing interest in international cuisine and high-protein diets. The rise of e-commerce and direct-to-consumer meat snack brands has made pork jerky more accessible in remote and urban areas alike. Retailers are increasingly dedicating shelf space to meat snacks, and pork jerky is benefiting from this trend. Convenience stores, supermarkets, and even vending machines are witnessing rising demand. The market is also experiencing growth through foodservice channels, with cafes and fitness centers stocking high-protein snacks. The increasing number of meat snack subscription boxes has also created recurring demand. China and the U.S. are currently the two largest pork jerky markets, with India and Latin America poised for future growth due to shifting food habits and rising disposable incomes.

What Innovations Are Shaping the Pork Jerky Industry?
Product innovation in pork jerky is being driven by a convergence of health trends, flavor experimentation, and sustainability concerns. Clean-label formulations are taking center stage, with many producers removing artificial preservatives and opting for natural marinades. There`s a growing focus on functional benefits, with some brands incorporating probiotics, collagen, or adaptogenic herbs into jerky products. Textural innovation is also key — companies are producing tender, moist varieties that break the old stereotype of overly tough jerky. On the sustainability front, brands are beginning to use ethically sourced meat and packaging materials that are biodegradable or recyclable. Smart packaging that extends shelf life is another trend being embraced. Additionally, technology is being used to optimize dehydration methods, ensuring flavor retention while improving efficiency. Cross-category collaborations, such as jerky and craft beer pairings, are helping expand the brand ecosystem. With consumers willing to pay a premium for quality and novelty, these innovations are not just trends but necessities for growth.

The Growth in the Pork Jerky Market Is Driven by Several Factors…
The growth in the pork jerky market is driven by several factors tied directly to evolving consumer preferences, expanding use cases, and technological innovations. Increasing demand for protein-rich, low-carb, and ready-to-eat snacks is central to the surge in jerky consumption. The broadening application of pork jerky — from meal substitutes to fitness snacks and gourmet treats — reflects its growing versatility. Consumer behavior favoring convenience and indulgence in one product is pushing pork jerky to the forefront. Advanced drying and flavor-infusion technologies are helping manufacturers scale while maintaining quality. The expansion of organized retail and e-commerce platforms, especially in emerging economies, is boosting product visibility and accessibility. Demand is further propelled by the clean-label movement and growing awareness of ingredient transparency. Additionally, pork`s favorable price point compared to other meats allows producers to offer high-value snacks at competitive pricing. These combined drivers are fueling rapid growth and elevating pork jerky to a mainstream snack category globally.

SCOPE OF STUDY:

The report analyzes the Pork Jerky market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Spicy, Sweet, Salty, Savory); Consumption (Food at Home, Food away from Home); Nature (Organic, Conventional); Distribution Channel (HoReCa, Modern Trade, Independent Groceries & Retailers, Online Sales)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Beyond Meat
• Big Fork Brands
• Conagra Brands, Inc.
• Divine Bovine Jerky
• Fragrant Jerky
• GoBacon Jerky, LLC
• Jack Link`s
• Kuivalihakundi
• Liechtenstein Ospelt Group
• Link Snacks, Inc.
• Meat Maniac
• Oberto Snacks Inc.
• Organic Jerky Co.
• Premium Brands Holdings Corp.
• Runnin Wild Foods
• The Meat Makers
• Three Squirrels
• Tiki Hawaiian Gourmet Jerky
• Wicked Cutz
• Wild West Jerky LLC

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.