Phishing Protection

Global Phishing Protection Market to Reach US$5.1 Billion by 2030

The global market for Phishing Protection estimated at US$2.4 Billion in the year 2024, is expected to reach US$5.1 Billion by 2030, growing at a CAGR of 13.4% over the analysis period 2024-2030. Phishing Protection Solutions, one of the segments analyzed in the report, is expected to record a 15.0% CAGR and reach US$3.6 Billion by the end of the analysis period. Growth in the Phishing Protection Services segment is estimated at 10.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$660.1 Million While China is Forecast to Grow at 18.1% CAGR

The Phishing Protection market in the U.S. is estimated at US$660.1 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.1 Billion by the year 2030 trailing a CAGR of 18.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.6% and 12.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 10.6% CAGR.

Phishing Protection Market: Key Trends & Drivers Summarized

Why Is Phishing Protection Critical in Today’s Cybersecurity Landscape?

Phishing attacks have become one of the most prevalent and damaging cyber threats, targeting individuals, businesses, and organizations worldwide. These attacks use fraudulent emails, messages, websites, and phone calls to trick users into revealing sensitive information such as login credentials, financial data, and personal details. Cybercriminals continuously evolve their tactics, leveraging social engineering, AI-generated phishing emails, and deepfake technology to bypass traditional security measures.

As businesses increasingly adopt cloud-based services, remote work models, and digital payment platforms, the need for advanced phishing protection solutions has grown exponentially. Phishing attacks not only lead to financial losses and data breaches but also damage brand reputation and customer trust. Regulatory frameworks such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Payment Card Industry Data Security Standard (PCI DSS) mandate strict data protection measures, making robust phishing protection strategies a critical component of cybersecurity compliance.

What Are the Key Trends Shaping Phishing Protection Solutions?

The landscape of phishing protection is evolving rapidly, driven by AI-powered threat detection, multi-layered authentication protocols, and cybersecurity awareness training. Organizations are adopting proactive and automated security measures to detect and neutralize phishing threats before they cause damage.

One of the most significant trends is the rise of AI and machine learning in phishing detection. AI-driven threat intelligence solutions analyze large volumes of emails, URLs, and network traffic to identify phishing patterns in real time. Machine learning algorithms improve detection accuracy by analyzing user behavior, identifying anomalies, and flagging suspicious activities. These systems adapt to new phishing tactics, including zero-day phishing attacks, where cybercriminals use newly created malicious domains to bypass traditional security filters.

Another key trend is the adoption of zero-trust security frameworks for phishing protection. Zero-trust models operate under the assumption that no user or device should be trusted by default. Organizations are implementing multi-factor authentication (MFA), identity verification protocols, and continuous user activity monitoring to prevent unauthorized access. Technologies such as passwordless authentication, biometric verification, and AI-driven risk assessment are gaining traction as companies move away from traditional password-based security models, which are often exploited in phishing attacks.

The increasing use of cloud-based phishing protection solutions is also transforming cybersecurity strategies. As businesses migrate to cloud environments such as Microsoft 365, Google Workspace, and Amazon Web Services (AWS), cybercriminals are targeting cloud-based email systems with sophisticated phishing scams. Cloud-native security solutions provide real-time email filtering, link scanning, and advanced threat protection (ATP) to detect and mitigate phishing attempts before they reach end users.

Furthermore, deepfake and AI-generated phishing scams are emerging as a new threat. Cybercriminals are using AI to create voice deepfakes, synthetic identities, and realistic phishing emails that are nearly indistinguishable from legitimate communications. This has led to increased investment in deepfake detection technologies and AI-driven cybersecurity solutions capable of identifying fraudulent messages based on linguistic analysis, metadata scrutiny, and behavior-based anomaly detection.

How Are End-Use Applications Driving Phishing Protection Solutions?

Phishing protection technologies are being deployed across various sectors, including financial services, healthcare, government, education, and e-commerce, each facing unique cybersecurity challenges.

The financial services sector remains one of the most targeted industries for phishing attacks due to the high value of banking credentials and financial data. Attackers use tactics such as business email compromise (BEC), account takeover fraud, and fake investment scams to exploit users. Banks and financial institutions are implementing AI-driven fraud detection systems, real-time transaction monitoring, and biometric authentication to combat phishing threats.

In healthcare, phishing attacks pose a significant risk due to the sensitivity of patient data and medical records. Cybercriminals use phishing emails, fake appointment links, and fraudulent medical invoices to steal protected health information (PHI). Healthcare organizations are deploying email authentication protocols, endpoint security solutions, and staff training programs to mitigate phishing risks and comply with regulations such as the Health Insurance Portability and Accountability Act (HIPAA).

The government sector has also become a prime target for nation-state-sponsored phishing attacks aimed at espionage, disinformation campaigns, and critical infrastructure disruption. Agencies are adopting secure email gateways, phishing-resistant MFA solutions, and zero-trust security models to enhance national cybersecurity resilience.

E-commerce and retail businesses face rising phishing threats, particularly fake order confirmation emails, fraudulent promotions, and account takeover attempts. Companies are investing in real-time website authentication, SSL/TLS encryption, and automated threat response to protect customers from phishing scams and maintain consumer trust.

What Factors Are Driving the Growth of the Phishing Protection Market?

The growth in the phishing protection market is driven by several factors, including the rising frequency of phishing attacks, increasing regulatory compliance requirements, and advancements in AI-powered cybersecurity technologies.

One of the primary growth drivers is the escalating sophistication of phishing attacks. Cybercriminals are using targeted spear-phishing campaigns, AI-generated phishing emails, and deepfake social engineering tactics to manipulate victims. Organizations are responding by investing in automated phishing detection and response (PDR) platforms, which use behavioral analysis and AI-driven threat intelligence to neutralize phishing threats in real time.

Regulatory compliance is another major driver. Governments and regulatory bodies are imposing strict data protection laws that require businesses to implement robust cybersecurity measures. Regulations such as GDPR, CCPA, and the Cybersecurity Maturity Model Certification (CMMC) mandate phishing protection strategies, including email authentication, encryption, and multi-factor authentication. Non-compliance can result in hefty fines, legal liabilities, and reputational damage.

The rise of remote and hybrid work environments has also fueled demand for phishing protection solutions. With employees accessing corporate networks from multiple devices and locations, businesses are implementing endpoint security solutions, virtual private networks (VPNs), and cloud-based security platforms to prevent phishing-related breaches. The shift to bring-your-own-device (BYOD) policies has further increased the need for zero-trust security models and AI-driven risk assessment tools to safeguard enterprise data.

Advancements in email security and threat intelligence are also contributing to market growth. Next-generation secure email gateways (SEGs), domain-based message authentication, reporting, and conformance (DMARC) protocols, and real-time phishing awareness training platforms are helping businesses proactively defend against malicious email-based attacks.

Furthermore, the growing integration of phishing simulation and cybersecurity awareness training programs is strengthening organizational defense mechanisms. Companies are investing in security awareness training platforms that use simulated phishing attacks to educate employees on recognizing and avoiding phishing scams. AI-driven phishing awareness software provides personalized training based on user behavior, improving the overall cybersecurity posture of businesses.

As phishing attacks continue to evolve, the demand for intelligent, automated, and proactive phishing protection solutions will remain strong. The future of phishing protection will be shaped by AI-driven cybersecurity analytics, zero-trust security frameworks, deepfake detection technologies, and next-generation secure email filtering systems, ensuring comprehensive protection against evolving cyber threats.

SCOPE OF STUDY:

The report analyzes the Phishing Protection market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Offering (Phishing Protection Solutions, Phishing Protection Services); Subtype (Email-based Phishing, Non-email-based Phishing); Deployment (Cloud Deployment, On-Premise Deployment); Vertical (BFSI Vertical, IT & ITeS Vertical, Government Vertical, Healthcare Vertical, Retail & E-Commerce, Other Verticals)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 34 Featured) -

• Agari Data, Inc. (by Fortra)
• Area 1 Security
• Avanan, Inc.
• Barracuda Networks, Inc.
• Check Point Software Technologies
• Cisco Systems, Inc.
• Cofense Inc.
• CybeReady
• DuoCircle LLC
• Google LLC
• GreatHorn
• IRONSCALES
• KnowBe4, Inc.
• Microsoft Corporation
• Mimecast Limited
• Netcraft Ltd
• PhishLabs (by Fortra)
• Proofpoint, Inc.
• Symantec (a division of Broadcom)
• Vade Secure

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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INDIA
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