Personal Care Wipes

Global Personal Care Wipes Market to Reach US$17.9 Billion by 2030

The global market for Personal Care Wipes estimated at US$13.0 Billion in the year 2024, is expected to reach US$17.9 Billion by 2030, growing at a CAGR of 5.4% over the analysis period 2024-2030. Baby Wipes, one of the segments analyzed in the report, is expected to record a 6.1% CAGR and reach US$7.5 Billion by the end of the analysis period. Growth in the Facial & Cosmetic Wipes segment is estimated at 6.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.5 Billion While China is Forecast to Grow at 8.7% CAGR

The Personal Care Wipes market in the U.S. is estimated at US$3.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.6 Billion by the year 2030 trailing a CAGR of 8.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.6% and 5.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.5% CAGR.

Global Personal Care Wipes Market - Key Trends & Drivers Summarized

What Are Personal Care Wipes and How Do They Work?

Personal care wipes are disposable, pre-moistened wipes used for personal hygiene and grooming purposes. They are commonly used for tasks such as cleansing, moisturizing, deodorizing, or refreshing the skin, and are popular due to their convenience, portability, and ease of use. These wipes are typically made from nonwoven fabric materials that are infused with various liquids, such as water, aloe vera, antibacterial agents, or moisturizers, to suit a range of skin care needs. Personal care wipes come in various formulations, including those specifically designed for babies, adults, and even pets. They are often marketed as a quick and effective solution for cleansing when soap and water are unavailable or when convenience is required.

Personal care wipes work by using the moisture and active ingredients embedded in the wipes to remove dirt, oil, sweat, makeup, or other impurities from the skin. For example, makeup remover wipes typically contain gentle cleansers and moisturizers to effectively remove makeup without irritating the skin. Antibacterial wipes may contain alcohol or other antimicrobial agents to kill bacteria on the skin’s surface. Baby wipes, on the other hand, are usually gentle and formulated with mild cleansers and soothing agents, making them safe for use on sensitive skin. The increasing variety of wipes available for specific needs is driving the demand for these products across different demographics, making them an essential part of many people`s daily hygiene routines.

Why Is the Personal Care Wipes Market Expanding?

The personal care wipes market is expanding due to several factors, including increasing consumer demand for convenience, a rising awareness of personal hygiene, and the growing adoption of travel-friendly hygiene products. One of the key drivers of the market`s growth is the busy, fast-paced lifestyle of modern consumers. Personal care wipes provide a quick and easy solution for individuals who do not have time for traditional washing or grooming routines. Wipes are particularly popular in sectors like travel, where they offer a convenient way to maintain cleanliness while on the go, especially for long flights, road trips, or business travel.

The rising awareness of personal hygiene and cleanliness, accelerated by the COVID-19 pandemic, is another significant factor contributing to the expansion of the market. The global pandemic has heightened consumer awareness about the importance of hygiene, leading to an increased demand for sanitizing and antibacterial wipes. People are more cautious about germs and viruses, particularly on public surfaces, which has driven the usage of disinfectant wipes not only for cleaning hands but also for wiping down surfaces. In addition, the focus on maintaining personal hygiene, especially for sensitive skin areas, has contributed to the growing demand for personal care wipes across various age groups, including baby wipes, facial wipes, and feminine hygiene wipes.

In addition to these factors, the increasing preference for eco-friendly and sustainable personal care products is also fueling market growth. Consumers are becoming more environmentally conscious and are seeking personal care wipes made from biodegradable or recyclable materials. As a result, manufacturers are innovating to meet these demands by introducing wipes that use sustainable raw materials or plant-based fibers, ensuring that the wipes break down more easily and have less environmental impact. This growing demand for eco-friendly wipes is influencing the development of more sustainable options within the market, which is expected to continue to drive growth in the sector.

What Key Trends Are Shaping the Future of Personal Care Wipes?

Several key trends are shaping the future of the personal care wipes market, including the shift toward eco-friendly products, the development of multifunctional wipes, and the growing emphasis on natural and organic ingredients. One significant trend is the increasing focus on sustainability in the personal care wipes industry. With growing consumer concern about environmental issues, there is a rising demand for wipes that are made from biodegradable materials, such as bamboo, cotton, and plant-based fibers, as well as those with environmentally-friendly packaging. Manufacturers are increasingly developing wipes that are compostable and free from harmful chemicals like parabens, phthalates, and artificial fragrances to appeal to eco-conscious consumers. As the market for sustainable personal care products continues to grow, we can expect more innovations in this space.

Another trend shaping the future of personal care wipes is the development of multifunctional wipes that offer more than just basic cleansing. Consumers are looking for wipes that not only clean but also moisturize, tone, and protect the skin. For example, there are facial wipes infused with anti-aging ingredients, vitamins, and antioxidants, as well as wipes designed for specific skin concerns, such as acne or dry skin. These multifunctional wipes are becoming more popular as consumers seek more convenient and efficient ways to address their beauty and hygiene needs without requiring multiple products. The trend towards multifunctional wipes is expanding the market by catering to consumers who want all-in-one solutions for their skincare or hygiene routines.

Additionally, the increasing popularity of natural and organic personal care products is influencing the personal care wipes market. As more consumers seek products made with natural and organic ingredients, wipes that contain soothing botanicals, essential oils, and plant-based extracts are gaining traction. For example, wipes with ingredients like aloe vera, chamomile, and tea tree oil are popular for their gentle, skin-soothing properties. The demand for clean, non-toxic ingredients is pushing manufacturers to develop wipes that are free from synthetic chemicals, fragrances, and alcohol, which can irritate sensitive skin. This trend toward natural and organic wipes is expected to continue as consumers become more conscious of the products they use on their skin.

What Are the Key Drivers of Growth in the Personal Care Wipes Market?

The growth in the personal care wipes market is driven by several factors, including the increasing demand for convenient and on-the-go hygiene solutions, rising awareness of hygiene and cleanliness, and growing consumer preference for eco-friendly products. Convenience remains one of the top drivers, as consumers continue to seek quick and easy solutions for maintaining personal cleanliness, particularly in busy, mobile lifestyles. Wipes are particularly attractive to people who travel frequently, have young children, or need to freshen up quickly, which boosts their popularity across various demographics.

The heightened focus on hygiene, particularly in the wake of the COVID-19 pandemic, is another key driver of the market. With heightened concerns about germ transmission, personal hygiene wipes, such as hand sanitizing and disinfecting wipes, have become essential in everyday life. The rising need for antimicrobial and sanitizing wipes to protect against viruses and bacteria has accelerated the demand for these products. Moreover, the growing adoption of wipes for baby care, personal care, and feminine hygiene is contributing to the market`s expansion, as consumers increasingly prioritize cleanliness and convenience.

In addition, the increasing demand for sustainable personal care products is driving growth in the personal care wipes market. As consumers seek eco-friendly alternatives to traditional disposable products, manufacturers are responding by creating wipes made from biodegradable materials, sustainable fibers, and recyclable packaging. This trend is attracting environmentally-conscious consumers, further propelling market growth. The introduction of natural, organic ingredients and innovations in biodegradable wipes are also key growth factors, as consumers are more willing to invest in products that are better for both their skin and the environment. As these trends continue, the personal care wipes market is expected to grow, driven by consumer demand for convenience, hygiene, and sustainability.

SCOPE OF STUDY:

The report analyzes the Personal Care Wipes market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes, Other Product Types); Distribution Channel (Supermarkets / Hypermarkets, Pharmacies & Drugstores, E-commerce, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Cetaphil (Galderma Laboratories)
• Clorox Company
• DUDE Products, Inc.
• Edgewell Personal Care
• Essity AB
• Goodwipes
• Himalaya Wellness Company
• Johnson & Johnson
• Kimberly-Clark Corporation
• Kimberly-Clark de México
• LA Fresh Group Inc.
• Neutrogena Corporation
• Nice-Pak Products, Inc.
• Playtex (Edgewell Personal Care)
• Procter & Gamble
• Pura
• Summer`s Eve (Prestige Consumer Healthcare)
• Unicharm Corporation
• Unilever
• Yes To Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

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APRIL 2025: NEGOTIATION PHASE

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