Party Supplies

Global Party Supplies Market to Reach US$22.5 Billion by 2030

The global market for Party Supplies estimated at US$15.3 Billion in the year 2024, is expected to reach US$22.5 Billion by 2030, growing at a CAGR of 6.7% over the analysis period 2024-2030. Balloons, one of the segments analyzed in the report, is expected to record a 5.8% CAGR and reach US$4.8 Billion by the end of the analysis period. Growth in the Banners segment is estimated at 5.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.2 Billion While China is Forecast to Grow at 10.2% CAGR

The Party Supplies market in the U.S. is estimated at US$4.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.6 Billion by the year 2030 trailing a CAGR of 10.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.4% and 6.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR.

Global Party Supplies Market – Key Trends & Drivers Summarized

Why Is the Party Supplies Market Evolving from Disposable Goods to Curated, Experiential Aesthetics?

Party supplies have transformed from basic functional accessories to highly curated, design-driven products that anchor the modern celebration economy. Consumers no longer view party goods—such as tableware, banners, hats, favors, backdrops, and confetti—as one-off items; they are now part of cohesive themes that mirror social media aesthetics, influencer trends, and personalized event storytelling. Themed kits, DIY decoration bundles, and matching accessories are increasingly preferred by both individual buyers and professional event planners aiming to deliver immersive, photogenic experiences.

The rise in at-home celebrations, social media-fueled aesthetics, and Pinterest-inspired planning has elevated demand for party supplies that balance convenience with creativity. Occasions such as birthdays, baby showers, anniversaries, gender reveals, graduations, and seasonal holidays are being celebrated with more visual intent and higher per-event spend. Consumer preference is shifting toward supplies that offer color coordination, easy setup, and compatibility with broader décor elements like lighting, centerpieces, and balloon installations. The desire for personalization and thematic cohesion is reshaping the product design and marketing strategies across this vibrant industry.

How Are Material Sustainability and Product Innovation Shaping the Future of Party Supplies?

Environmental sustainability is now a critical design mandate in the party supplies market. Traditional plastic-based disposable products are being replaced with eco-friendly alternatives such as biodegradable paperware, compostable cutlery, bamboo-based skewers, recycled cardstock invitations, and reusable fabric banners. Brands are responding to consumer demand for low-impact celebrations by offering plastic-free packaging, compostable confetti, and recyclable centerpiece elements that align with zero-waste principles.

At the same time, innovation in design, production, and bundling is enhancing product variety and usability. Digital printing has enabled vibrant, customizable graphics on plates, cups, and favors without toxic dyes. Augmented reality (AR) integrations on party hats and invitations are adding a digital layer to party engagement. Modular kits that include matching tablecloths, streamers, and treat bags are offering convenience without sacrificing visual impact. These innovations are appealing not only to individual party hosts but also to B2B clients such as event organizers, catering companies, and promotional marketing firms.

Which Customer Segments and Occasions Are Driving Demand for Themed and Personalized Party Supplies?

Millennials and Gen Z parents are currently the most active buyers in the party supplies segment, especially for children’s birthdays, milestone celebrations, and family-centric events. These buyers often favor curated aesthetics, Pinterest-inspired themes, and Instagrammable setups, driving demand for pastel palettes, character-based designs, and interactive party props. Corporate clients also contribute significantly to market volume through event branding, holiday parties, and promotional giveaways, often ordering supplies in bulk with custom logos or color schemes.

Children’s parties dominate sales, especially in themes like superheroes, animals, fairytales, and cartoon franchises. However, there is rising demand for adult-focused celebrations—bridal showers, bachelorettes, retirement parties, and milestone birthdays—that call for more sophisticated, minimalist, or humorous décor. Themed holidays like Halloween, Christmas, New Year’s Eve, and Valentine`s Day also generate seasonal peaks. Regionally, North America and Europe lead in per capita spending and personalization preferences, while Asia-Pacific shows the fastest growth, driven by urban middle-class families and Westernized celebration trends in countries such as India, China, and the Philippines.

What Is Driving Long-Term Growth and Strategic Differentiation in the Party Supplies Market?

The growth in the party supplies market is driven by rising disposable incomes, digitized inspiration sources, and growing cultural importance of social and familial gatherings. E-commerce platforms, influencer-led marketing, and customizable DIY kits are giving consumers more power over the creative planning process, thereby expanding the product scope. Subscription-based party boxes and monthly celebration kits are emerging as new business models catering to busy professionals and planners.

Strategically, suppliers are focusing on sustainability, licensing deals with entertainment IPs (e.g., Disney, Marvel, Nickelodeon), and data-driven personalization. Retailers are investing in augmented reality trial features, visual mood boards, and mobile design apps to help customers plan and purchase in a more immersive way. Strategic partnerships with florists, bakers, and entertainers are also creating bundled service offerings. As party planning becomes more democratized, digitalized, and sustainability-aware, the party supplies market is expected to thrive as a cross-section of culture, commerce, and self-expression.

SCOPE OF STUDY:

The report analyzes the Party Supplies market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Balloons, Banners, Piñatas, Games, Home Decor, Tableware / Disposables, Take Away Gifts, Other Product Types); Distribution Channel (Supermarkets / Hypermarkets, Convenience Stores, Specialized Stores, E-Commerce, Other Distribution Channels); Application (Commercial Use, Domestic Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• 4imprint Group plc
• American Greetings Corporation
• Amscan Inc.
• Artisano Designs
• Beistle Company
• Chinet (Huhtamaki)
• Creative Converting
• Dart Container Corporation
• Hallmark Cards, Inc.
• Martha Stewart Living Omnimedia
• Nicro Party Supplies
• Oriental Trading Company
• Party City Holdco Inc.
• Party Deco
• Pioneer Balloon Company
• Procos S.A.
• Shindigz
• Smiffys
• SUNBEAUTY
• Unique Industries, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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