Outdoor Décor

Global Outdoor Décor Market to Reach US$99.2 Billion by 2030

The global market for Outdoor Décor estimated at US$86.7 Billion in the year 2024, is expected to reach US$99.2 Billion by 2030, growing at a CAGR of 2.3% over the analysis period 2024-2030. Furniture, one of the segments analyzed in the report, is expected to record a 1.5% CAGR and reach US$24.1 Billion by the end of the analysis period. Growth in the Flower Pots & Planters segment is estimated at 3.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$23.6 Billion While China is Forecast to Grow at 4.2% CAGR

The Outdoor Décor market in the U.S. is estimated at US$23.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$18.7 Billion by the year 2030 trailing a CAGR of 4.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.9% and 1.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.2% CAGR.

Global Outdoor Décor Market – Key Trends & Drivers Summarized

Why Is Outdoor Décor Evolving from Occasional Enhancement to Year-Round Lifestyle Investment?

Outdoor décor is no longer viewed as a seasonal or decorative afterthought—it is becoming an extension of interior living, driven by lifestyle shifts, work-from-home dynamics, and growing appreciation for outdoor wellness spaces. Consumers are increasingly investing in patios, decks, balconies, rooftops, and garden areas with the same intentionality as indoor spaces. The growing desire for al fresco dining, nature-connected relaxation, and Instagram-worthy aesthetics is fueling demand for durable, visually appealing, and customizable outdoor décor solutions.

The expansion of outdoor living as a permanent fixture in home improvement priorities has been accelerated by pandemic-era lifestyle changes, where open-air environments were deemed safer and more versatile. From weather-resistant rugs, planters, lanterns, and sculptures to modular furniture, privacy screens, and solar-powered lighting—consumers are curating cohesive outdoor spaces that reflect personal style and function. This market is no longer led solely by utility but by emotion, design, and the desire to blur boundaries between indoor comfort and outdoor freedom.

How Are Materials, Sustainability, and Smart Integration Reshaping the Outdoor Décor Landscape?

Innovation in weather-resistant materials, eco-friendly finishes, and smart-home compatibility is redefining outdoor décor offerings. High-performance synthetics, rust-proof metals, recycled plastics, and FSC-certified woods are enabling products that can withstand UV exposure, humidity, and temperature fluctuations without compromising aesthetics. Sustainable sourcing, biodegradable coatings, and locally crafted artisanal décor are gaining popularity among environmentally conscious buyers.

Meanwhile, smart outdoor décor is on the rise, with app-controlled lighting, color-changing garden accents, and Wi-Fi-integrated water features becoming common additions. Solar-powered décor solutions are appealing to off-grid or eco-friendly households, while LED-integrated furniture and kinetic art installations cater to modern and tech-savvy consumers. Weather-monitoring systems and voice-activated ambiance settings are helping users maintain outdoor aesthetics and functionality in a seamless, low-maintenance manner. These innovations are transforming outdoor décor from passive design elements into adaptive, functional, and experiential lifestyle investments.

Which Product Categories and Consumer Demographics Are Shaping Global Outdoor Décor Demand?

Furniture, lighting, planters, textiles, and garden sculptures are among the most active outdoor décor categories, often purchased together to create themed, seasonal, or multi-functional spaces. Outdoor kitchens, fire pits, wall art, and vertical gardens are increasingly popular in urban and suburban households alike. DIY-friendly products, modular layouts, and customizable color palettes cater to diverse budgets and aesthetic preferences, making the category inclusive of both high-end and mass-market buyers.

Millennials and Gen Z homeowners, renters, and condo dwellers are the fastest-growing segment, often seeking compact, stylish, and Instagrammable elements for small balconies or rooftops. Families with children are prioritizing multifunctional, durable décor items that enhance play and comfort. Retirees are focusing on tranquil garden settings and meditation corners. North America and Western Europe lead market share due to robust landscaping culture and premium home design preferences. Asia-Pacific is growing rapidly, driven by urban vertical gardening, rooftop leisure trends, and increasing disposable income in metropolitan centers.

What Is Driving Long-Term Growth and Strategic Innovation in the Outdoor Décor Market?

The growth in the outdoor décor market is driven by a lifestyle shift toward year-round outdoor engagement, wellness-centric home design, and the desire for personalized living environments. Consumer preference for outdoor entertaining, biophilic design, and staycation aesthetics is pushing brands to offer more modular, sustainable, and tech-integrated products. Online platforms and visual AR-based shopping tools are transforming how consumers discover and design their outdoor spaces.

Strategically, companies are aligning product development with seasonal color trends, weather patterns, and region-specific design aesthetics. Collaborations with landscape architects, interior designers, and smart-home tech firms are enhancing both functionality and appeal. The integration of outdoor décor into retail loyalty programs, subscription boxes, and virtual consultations is increasing category stickiness. As the definition of “home” continues to expand outward, the outdoor décor market will thrive at the intersection of design innovation, climate adaptability, and lifestyle enrichment.

SCOPE OF STUDY:

The report analyzes the Outdoor Décor market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Furniture, Flower Pots & Planters, Rugs & Cushions, Lighting, Patio Umbrellas & Shade Structures, Water Features, Other Products); Distribution Channel (Supermarkets / Hypermarkets, Specialty Stores, E-Commerce, Other Distribution Channels); End-User (Residential, Non-Residential)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 34 Featured) -

• Absolute Outdoor Living
• Agio International Company Ltd.
• Akula Living
• Ashley Furniture Industries
• Barbeques Galore
• Brown Jordan
• Century Furniture
• Elho B.V.
• Fiskars Group
• Frontgate
• Global Views
• Homecrest Outdoor Living
• IKEA
• Keter Group
• Kimball International Inc.
• Lowe`s Companies, Inc.
• Renson
• Target Corporation
• The Home Depot, Inc.
• Wayfair Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.