Maternity Support Products

Global Maternity Support Products Market to Reach US$487.3 Million by 2030

The global market for Maternity Support Products estimated at US$341.6 Million in the year 2024, is expected to reach US$487.3 Million by 2030, growing at a CAGR of 6.1% over the analysis period 2024-2030. Maternity Support Wear, one of the segments analyzed in the report, is expected to record a 6.4% CAGR and reach US$309.2 Million by the end of the analysis period. Growth in the Maternity Shapewear segment is estimated at 5.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$92.2 Million While China is Forecast to Grow at 9.8% CAGR

The Maternity Support Products market in the U.S. is estimated at US$92.2 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$104.8 Million by the year 2030 trailing a CAGR of 9.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.5% and 6.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR.

Maternity Support Products - Key Trends and Drivers

Maternity support products encompass a wide range of items designed to provide comfort, relief, and support to women during pregnancy and postpartum recovery. These products are crucial for addressing the physical and emotional challenges associated with pregnancy, helping to alleviate discomfort and promote overall well-being. Key maternity support products include maternity belts, pregnancy pillows, compression stockings, and nursing bras. Maternity belts and bands support the lower back and abdomen, reducing strain and discomfort caused by the growing baby bump. Pregnancy pillows, available in various shapes such as U-shaped and C-shaped, provide support to the back, hips, and belly, improving sleep quality. Compression stockings help reduce swelling in the legs and feet, a common issue during pregnancy. Nursing bras offer comfort and ease during breastfeeding, with features that accommodate changes in breast size and facilitate nursing.

Technological advancements and innovative designs have significantly enhanced the functionality and appeal of maternity support products. Modern materials such as breathable fabrics, memory foam, and medical-grade compression fabrics are used to ensure maximum comfort and durability. Adjustable features, like Velcro straps and customizable pillow shapes, cater to the changing needs of pregnant women throughout different stages of pregnancy. Some advanced maternity belts incorporate heat and massage functions to further relieve pain and improve blood circulation. Ergonomic designs in pregnancy pillows provide targeted support to specific pressure points, promoting better posture and alignment. Additionally, the use of seamless and wireless construction in nursing bras ensures a comfortable fit without causing irritation. These innovations not only improve the effectiveness of maternity support products but also enhance the overall pregnancy and postpartum experience for women.

The growth in the maternity support products market is driven by several factors. Increasing awareness of the importance of prenatal and postpartum care is encouraging more women to seek out products that can enhance their comfort and health during pregnancy. The rising prevalence of pregnancy-related discomforts, such as back pain and swelling, is also fueling demand for effective support solutions. Technological advancements that improve the functionality and appeal of maternity products are attracting a broader consumer base. Additionally, the growing number of working pregnant women who require support products to maintain comfort throughout their busy schedules is boosting market growth. The expansion of e-commerce platforms has made it easier for consumers to access a wide range of maternity support products, often with detailed reviews and competitive pricing. These factors collectively ensure robust growth in the maternity support products market, catering to the evolving needs and preferences of expectant and new mothers.

SCOPE OF STUDY:

The report analyzes the Maternity Support Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Maternity Support Wear, Maternity Shapewear)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• BLANQI
• CABEA LLC
• Carriwell Aps
• Dynamic Techno Medicals
• Ingrid and Isabel LLC
• ITA MED Co.
• Its You Babe LLC
• Lola&Lykke Oy
• Medela AG
• Neotech Care Inc.
• Queen Bee Maternity Pty. Ltd.
• REH4MAT Slawomir Wronski
• Sabar Healthcare
• Spanx LLC
• Tynor Orthotics Private Limited

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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