Lip Powders

Global Lip Powders Market to Reach US$1.4 Billion by 2030

The global market for Lip Powders estimated at US$969.6 Million in the year 2024, is expected to reach US$1.4 Billion by 2030, growing at a CAGR of 5.8% over the analysis period 2024-2030. Palettes, one of the segments analyzed in the report, is expected to record a 6.7% CAGR and reach US$952.9 Million by the end of the analysis period. Growth in the Pen segment is estimated at 3.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$264.2 Million While China is Forecast to Grow at 9.3% CAGR

The Lip Powders market in the U.S. is estimated at US$264.2 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$277.0 Million by the year 2030 trailing a CAGR of 9.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.7% and 5.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Lip Powder Market – Key Trends & Drivers Summarized

How Has Lip Powder Emerged as a Game-Changer in the Beauty Industry?

Lip powder, once a niche product, has now evolved into a mainstream cosmetic innovation that combines the benefits of traditional lipsticks with a modern, lightweight, and long-lasting formula. Unlike conventional lipsticks and glosses, lip powders offer a unique matte finish with a velvety, soft texture that blends seamlessly into the lips. This formulation is often infused with hydrating ingredients like vitamin E, hyaluronic acid, and jojoba oil to prevent dryness while delivering an intense color payoff. Initially popularized by Korean beauty brands, lip powder has gained traction worldwide due to its smudge-resistant, long-wear properties. The innovative formulation is designed to provide a more comfortable and weightless feel, making it an ideal choice for consumers seeking transfer-proof and non-drying lip products. The demand for multifunctional beauty products has also contributed to the rise of lip powders, as many formulations can double as blushes or eyeshadows, catering to the trend of minimalist makeup routines. As sustainability becomes a major focus in the cosmetics industry, brands are exploring eco-friendly and talc-free formulations to ensure safer application and reduced environmental impact. The increasing preference for matte lip looks without the heaviness of traditional lipsticks has further propelled the popularity of lip powders, making them a staple in modern beauty collections.

Why Are Consumers Switching to Lip Powder Over Traditional Lipsticks?

Consumer preferences in the beauty industry are constantly evolving, and lip powder has emerged as a preferred choice among makeup enthusiasts looking for versatility, longevity, and innovation. The growing demand for lightweight yet highly pigmented lip products has positioned lip powder as a key player in the market, offering a unique combination of comfort and durability. Social media platforms, particularly TikTok and Instagram, have played a significant role in promoting the use of lip powder, with beauty influencers and makeup artists showcasing its ability to create buildable coverage and gradient lip effects. Additionally, the increasing demand for transfer-proof formulas, especially in the wake of mask-wearing habits during and post-pandemic, has further fueled the adoption of lip powders. The younger generation, particularly Gen Z and millennials, has shown a strong preference for bold, expressive makeup styles, and lip powder aligns with their desire for long-lasting, statement-making lip colors. Moreover, the rise of gender-neutral beauty trends has contributed to the expansion of the lip powder market, as these products appeal to individuals seeking soft, diffused lip finishes that are not overly glossy or heavy. The emphasis on cruelty-free, vegan, and clean beauty products has also pushed brands to develop lip powders using natural and organic ingredients, catering to the ethical consumer base.

How Are Technological Innovations Transforming Lip Powder Formulations?

The beauty industry has witnessed significant advancements in lip powder formulations, ensuring that these products deliver superior performance while addressing common concerns such as dryness and uneven application. One of the most notable innovations is the development of micro-fine pigment technology, which enhances color intensity while maintaining a lightweight, breathable feel. Additionally, encapsulated hydration technology has been introduced in lip powder formulations to prevent moisture loss, ensuring that the lips remain soft and supple throughout the day. Another breakthrough in lip powder technology is the incorporation of oil-infused powders that create a creamy, smooth application without settling into fine lines. Brands are also experimenting with hybrid formulations that combine the best aspects of lip tints, powders, and stains to offer multi-functional products with enhanced staying power. AI-driven beauty customization tools are helping consumers choose the right lip powder shades based on their skin tone and undertones, ensuring a more personalized and seamless makeup experience. Furthermore, the rise of airbrushed, soft-focus beauty trends has led to the development of blurring lip powders that create a diffused, natural effect without the harsh lines of traditional lip products. Sustainable packaging innovations, such as biodegradable compact cases and refillable lip powder palettes, are also shaping the future of this market, catering to eco-conscious consumers.

What Are the Key Growth Drivers Propelling the Lip Powder Market?

The growth in the global lip powder market is driven by several factors, including increasing consumer demand for long-wear, lightweight lip products and the shift towards innovative beauty solutions. The rising influence of K-beauty trends has played a significant role in popularizing lip powders, with brands leveraging their expertise in skincare-infused makeup formulations. The expansion of e-commerce platforms and direct-to-consumer (DTC) beauty brands has also accelerated market growth, making lip powders more accessible to a global audience. The growing preference for multi-purpose makeup products has driven demand for lip powders that can be used on the lips, cheeks, and eyes, aligning with the minimalist beauty movement. Additionally, the shift toward sustainable and clean beauty has prompted brands to create talc-free, paraben-free, and cruelty-free lip powders, further expanding their consumer base. The increasing investment in research and development (R&D) by cosmetic companies has led to the introduction of next-generation lip powders with improved hydration, longevity, and color payoff. The growing adoption of virtual try-on technology and AI-driven beauty recommendations has enhanced the consumer shopping experience, allowing users to experiment with lip powder shades before making a purchase. The demand for non-traditional, gender-neutral beauty products has also contributed to the expansion of the lip powder market, as more consumers seek subtle yet effective alternatives to conventional lipsticks. Additionally, the influence of beauty subscription boxes and influencer collaborations has helped drive awareness and adoption of lip powder products. Looking ahead, continuous innovation in product formulations, sustainable packaging solutions, and personalized beauty experiences will further fuel the growth of the lip powder market, positioning it as a key segment in the evolving cosmetics industry.

SCOPE OF STUDY:

The report analyzes the Lip Powders market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Palettes, Pen); Distribution Channel (Offline, Online)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 37 Featured) -

• Accupac
• Beauty Bakerie
• Buxom Cosmetics
• BY TERRY
• CHANEL
• CLE Cosmetics
• Fluff Cosmetics
• Kylie Cosmetics
• Lady Burd
• Lethal Cosmetics
• Lip Lab
• L`Oréal S.A.
• Nako Cosmetic
• Pure Cosmetics
• Revlon, Inc.
• RiRe Cosmetics
• Sephora
• Shiseido Company, Limited
• Sindebella
• The Estée Lauder Companies Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

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APRIL 2025: NEGOTIATION PHASE

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