Lactation Support Supplements

Global Lactation Support Supplements Market to Reach US$856.3 Million by 2030

The global market for Lactation Support Supplements estimated at US$628.2 Million in the year 2024, is expected to reach US$856.3 Million by 2030, growing at a CAGR of 5.3% over the analysis period 2024-2030. Fenugreek Ingredient Type, one of the segments analyzed in the report, is expected to record a 4.1% CAGR and reach US$219.8 Million by the end of the analysis period. Growth in the Moringa Ingredient Type segment is estimated at 6.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$171.2 Million While China is Forecast to Grow at 8.2% CAGR

The Lactation Support Supplements market in the U.S. is estimated at US$171.2 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$168.9 Million by the year 2030 trailing a CAGR of 8.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.7% and 5.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR.

Global Lactation Support Supplements Market – Key Trends & Drivers Summarized

Why Are Lactation Support Supplements Becoming Essential for Maternal Health?

Lactation support supplements have gained significant traction in recent years as more mothers seek natural and effective ways to enhance breast milk production. These supplements, typically made from herbal ingredients such as fenugreek, blessed thistle, fennel, and moringa, help support lactation by stimulating the production of prolactin, the hormone responsible for milk synthesis. The increasing awareness of the benefits of breastfeeding, coupled with the demand for organic and plant-based lactation boosters, has fueled market growth. Additionally, with changing lifestyles, nutritional deficiencies, and stress-related challenges affecting milk supply, lactation support supplements have become an essential part of postnatal care for many mothers.

The growing endorsement of breastfeeding by global health organizations, including the World Health Organization (WHO) and the American Academy of Pediatrics (AAP), has played a pivotal role in encouraging mothers to seek lactation support products. Many governments and healthcare providers advocate for exclusive breastfeeding during the first six months of a baby’s life, reinforcing the need for effective lactation-enhancing solutions. Additionally, as working mothers look for ways to maintain a healthy milk supply while managing professional responsibilities, lactation support supplements have emerged as a convenient and natural solution to bridge the gap between milk production and breastfeeding demands.

How Are Formulation Innovations Enhancing the Effectiveness of Lactation Supplements?

The lactation support supplements market has experienced a wave of innovation in product formulations, incorporating scientifically backed ingredients and advanced delivery methods to enhance efficacy. Traditionally, lactation supplements were available in the form of capsules, powders, and teas. However, the market has expanded to include chewables, gummies, protein shakes, and lactation cookies, catering to diverse consumer preferences. These new formulations not only provide essential nutrients but also enhance the overall experience of supplement consumption, making it easier for mothers to integrate them into their daily routines.

One of the most significant advancements in lactation supplements is the incorporation of probiotics and digestive enzymes, which support gut health and improve the bioavailability of key lactation-enhancing compounds. Additionally, fortified lactation supplements now include vitamins such as B12, D3, and omega-3 fatty acids, which support both maternal health and infant development. With increasing consumer preference for clean-label and organic products, manufacturers are shifting towards non-GMO, gluten-free, and allergen-free formulations, ensuring that lactation supplements cater to the dietary needs and sensitivities of breastfeeding mothers.

Is the Market Expanding Beyond Traditional Retail? Exploring New Sales Channels

While traditional retail stores and pharmacies have been the primary sales channels for lactation support supplements, e-commerce has emerged as a dominant force in the market. The rise of direct-to-consumer (DTC) brands and subscription-based models has enabled mothers to conveniently access lactation supplements without visiting physical stores. Online platforms provide detailed product information, customer reviews, and tailored recommendations, helping consumers make informed purchasing decisions. Additionally, the influence of social media and digital marketing has played a crucial role in driving product awareness, with many lactation brands leveraging influencer marketing, mommy bloggers, and online support groups to reach their target audience.

Another significant trend in the market is the expansion of lactation support supplements into healthcare and wellness programs. Lactation consultants, midwives, and maternal healthcare providers increasingly recommend these supplements as part of postnatal nutrition plans, reinforcing their credibility and adoption. Moreover, partnerships between supplement manufacturers and maternity hospitals have led to the inclusion of lactation-enhancing products in postpartum care packages. As more healthcare professionals integrate lactation support supplements into maternal wellness programs, market penetration is expected to increase, further boosting demand.

What Are the Key Growth Drivers Fueling the Lactation Support Supplements Market?

The growth in the lactation support supplements market is driven by several factors, including increasing breastfeeding awareness, the rising number of working mothers, advancements in supplement formulations, and the growing preference for natural and organic maternal health products. One of the primary market drivers is the heightened focus on infant nutrition and early childhood development. With research emphasizing the benefits of breastfeeding, parents are becoming more proactive in ensuring that their infants receive optimal nutrition, thereby increasing demand for lactation-supporting products.

The rising workforce participation of women has also contributed to market growth, as working mothers seek solutions to maintain a steady milk supply despite hectic schedules. With breastfeeding-friendly workplaces still limited in many regions, lactation supplements provide an alternative means of ensuring milk production continuity. Furthermore, the growing popularity of holistic health approaches has led to increased adoption of herbal and plant-based supplements, aligning with the demand for clean-label and organic maternity products.

Additionally, the expansion of telehealth and digital maternal wellness services has facilitated greater accessibility to lactation support resources, leading to increased consumer engagement. Many online maternal health platforms now offer lactation consultations, dietary recommendations, and personalized supplement plans, driving further market expansion. The increasing focus on research-backed formulations, product diversification, and strategic partnerships with healthcare providers will continue to fuel the growth of the lactation support supplements market in the coming years.

SCOPE OF STUDY:

The report analyzes the Lactation Support Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Ingredient Type (Fenugreek Ingredient Type, Moringa Ingredient Type, Milk Thistle Ingredient Type, Fennel Ingredient Type, Oatmeal Ingredient Type, Other Type Ingredients); Formulation (Capsules / Tablets Formulation, Powder Formulation, Liquid Formulation, Other Formulations); Sales Channel (Online Sales Channel, Direct Sales Channel, Pharmacies / Drug Stores Sales Channel, Other Offline Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• Benevolent Nourishment
• Blessed Thistle
• Boobie Superfoods
• Earth Mama Organics
• Fairhaven Health
• Gaia Herbs
• Herb Lore
• Legendairy Milk
• Majka
• Mommy Knows Best
• Motherlove Herbal Company
• Munchkin (Milkmakers)
• Nature`s Way
• New Chapter
• NOW Foods
• Oat Mama
• Pink Stork
• Rejuvica Health
• Traditional Medicinals
• UpSpring Baby

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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