Lactation Massagers

Global Lactation Massagers Market to Reach US$69.2 Million by 2030

The global market for Lactation Massagers estimated at US$61.5 Million in the year 2024, is expected to reach US$69.2 Million by 2030, growing at a CAGR of 2.0% over the analysis period 2024-2030. Heated Massager, one of the segments analyzed in the report, is expected to record a 2.5% CAGR and reach US$47.5 Million by the end of the analysis period. Growth in the Non-Heated Massager segment is estimated at 0.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$16.7 Million While China is Forecast to Grow at 3.7% CAGR

The Lactation Massagers market in the U.S. is estimated at US$16.7 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$13.1 Million by the year 2030 trailing a CAGR of 3.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.9% and 1.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.2% CAGR.

Global Lactation Massagers Market - Key Trends and Drivers Summarized

Lactation massagers are specialized devices designed to aid breastfeeding mothers in stimulating milk flow and alleviating common nursing issues such as clogged milk ducts, engorgement, and other discomforts associated with lactation. These devices use gentle, consistent vibrations to help soften the breast tissue, make the milk ejection reflex more efficient, and improve milk output. Lactation massagers can be particularly beneficial for mothers experiencing challenges with milk stasis, which can lead to painful infections like mastitis if left untreated. The use of these massagers supports a smoother breastfeeding experience by promoting increased circulation, which is crucial for effective milk production and overall breast health. Ergonomically designed to suit the contours of the breast, lactation massagers are typically waterproof, rechargeable, and made with body-safe materials to ensure comfort and convenience during use. They can be used before or during a feeding session to enhance milk flow and reduce the time spent nursing, which is a significant advantage for both mother and child.

The development and adoption of lactation massagers have been significantly influenced by the broader shift towards tech-enhanced personal healthcare products. As awareness of breastfeeding benefits and the challenges associated with it grows, many new parents are seeking out innovative solutions to support their nursing journey. Lactation massagers fit into this category by offering a high-tech yet non-invasive solution to common breastfeeding problems. Their increasing popularity is also a reflection of the changing landscape of maternal health, where there is a greater emphasis on postnatal care and support. This trend is facilitated by healthcare professionals, including lactation consultants who increasingly recommend these devices as part of comprehensive lactation support. Moreover, the rise of social media and online parenting forums has allowed for greater sharing of personal experiences and recommendations, contributing to the visibility and credibility of lactation massagers as essential tools for breastfeeding mothers.

The growth in the lactation massager market is driven by several factors, including advancements in product technology, expanded retail availability, and evolving consumer preferences. Technological innovations have led to the development of more effective and user-friendly massagers, with features such as multiple vibration modes, pressure settings, and smart connectivity to track lactation sessions. Increased distribution through online platforms and maternity stores has made these tools more accessible to a global audience, facilitating growth in both domestic and international markets. Consumer behavior is increasingly leaning towards proactive health management, with more mothers willing to invest in products that promise to enhance their well-being and breastfeeding success. Additionally, the growing cultural openness around discussions of breastfeeding challenges and maternal health supports market growth by destigmatizing the use of such aids. Marketing efforts that highlight the efficacy, safety, and scientific backing of lactation massagers resonate well with today`s informed and health-conscious parents, driving further adoption. Collectively, these dynamics ensure that the lactation massager market continues to expand, providing valuable support to breastfeeding mothers worldwide.

SCOPE OF STUDY:

The report analyzes the Lactation Massagers market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Heated Massager, Non-Heated Massager); Distribution Channel (Retail Stores, Online Distribution Channel); Application (Relief for Engorged Breasts Application, Relief for Clogged Milk Ducts Application)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 86 Featured) -

• Autumnz
• Bellababy Medical Device, Inc.
• Crane USA Inc
• Fridababy LLC
• Haakaa NZ
• Jolly Bean Baby & Co
• LaVie Australia
• MammaEase
• Milk Mate
• Missaamall
• Momcozy
• Mon Lait
• Munchkin, Inc.
• Spectra Baby UK
• Zomee Breast Pumps

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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