Hummus

Global Hummus Market to Reach US$7.6 Billion by 2030

The global market for Hummus estimated at US$4.2 Billion in the year 2024, is expected to reach US$7.6 Billion by 2030, growing at a CAGR of 10.6% over the analysis period 2024-2030. Classic Hummus, one of the segments analyzed in the report, is expected to record a 12.3% CAGR and reach US$2.8 Billion by the end of the analysis period. Growth in the Roasted Garlic Hummus segment is estimated at 8.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 14.7% CAGR

The Hummus market in the U.S. is estimated at US$1.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.6 Billion by the year 2030 trailing a CAGR of 14.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.5% and 9.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.4% CAGR.

Global Hummus Market – Key Trends & Drivers Summarized

Why Is Hummus Experiencing Widespread Adoption Across Global Diets and Consumer Segments?
Hummus, a Middle Eastern staple traditionally made from chickpeas, tahini, olive oil, lemon juice, and garlic, has evolved into a globally embraced food product, benefiting from its alignment with contemporary dietary preferences. Its growing popularity is largely driven by the rise of plant-based, high-protein, and clean-label eating habits. Hummus delivers a nutrient-dense, fiber-rich, and naturally gluten-free profile, which resonates strongly with consumers seeking healthier snacking alternatives. As interest in Mediterranean diets continues to rise due to their association with heart health and longevity, hummus is finding widespread acceptance not just as a dip, but also as a sandwich spread, salad enhancer, and meal complement across various cuisines and geographies.

The product’s appeal is further reinforced by its versatility and adaptability to diverse flavor preferences, meal formats, and regional taste profiles. From traditional garlic or lemon variants to modern innovations like roasted red pepper, beetroot, avocado, jalapeño, or chocolate dessert hummus, the range of offerings has grown significantly. This flavor innovation, combined with convenient packaging formats—such as snack-size tubs, multi-packs, and single-serve pouches—is helping brands position hummus as both an indulgent and functional food suitable for anytime consumption. As global consumers seek balance between nutrition and taste, hummus is fast becoming a mainstream product in retail, foodservice, and meal-kit channels across age groups and lifestyle categories.

How Are Product Innovation and Clean-Label Trends Reshaping Hummus Development and Positioning?
Innovation in hummus formulation is a key growth lever as manufacturers aim to cater to evolving consumer expectations around health, taste, and functionality. Clean-label and minimal-ingredient formulations are being prioritized, with many products marketed as non-GMO, organic, preservative-free, or made with cold-pressed oils. Some brands are reducing sodium or using natural acidulants like lemon juice to replace synthetic preservatives, aligning with broader consumer interest in transparency and wellness. Moreover, the growing demand for allergen-free and vegan products is reinforcing hummus’s position as a suitable option for individuals avoiding dairy, soy, or gluten.

Functional ingredient integration is also gaining traction, with fortified hummus variants incorporating superfoods such as turmeric, flaxseed, kale, or high-fiber legumes like black beans and lentils. Some manufacturers are exploring high-protein formulations using added plant proteins or chickpea concentrates to target the fitness and active lifestyle segment. Texture variations, such as whipped or chunky hummus, are enhancing the sensory appeal of the category, making it suitable for diverse culinary applications. Additionally, cold-pressed and high-pressure processing (HPP) techniques are being employed to extend shelf life without compromising freshness or nutrient content. These innovations are broadening market appeal and enhancing differentiation in an increasingly crowded shelf space.

What Distribution and Branding Strategies Are Supporting Market Expansion Across Retail and Foodservice Channels?
The distribution landscape for hummus is rapidly diversifying, driven by rising product visibility and placement across both traditional and modern trade formats. Supermarkets, hypermarkets, specialty health stores, and convenience outlets continue to be key sales channels, but the rise of e-commerce and direct-to-consumer (D2C) models is creating new pathways for emerging and niche hummus brands to gain market traction. Refrigerated logistics infrastructure is improving in key regions, allowing wider reach and better shelf stability for perishable hummus variants. Subscription boxes and meal delivery services are increasingly including hummus as part of health-focused snack kits or ready-to-eat meals, reinforcing its image as a fresh, high-protein convenience food.

Foodservice penetration is also expanding, particularly in casual dining chains, cafes, delis, and institutional catering. Hummus is being adopted as a plant-based protein component in wraps, bowls, and Mediterranean platters, aligning with the rise of flexitarianism and meat-reduction initiatives. Strategic branding efforts are emphasizing provenance (e.g., traditional Levantine recipes), ingredient sourcing, and community-based production stories to build authenticity and consumer trust. Social media and influencer marketing play a strong role in reinforcing hummus’s identity as a “smart snack,” helping brands position themselves as aspirational yet accessible lifestyle choices. This multifaceted distribution and branding strategy is key to sustaining growth momentum and fostering consumer loyalty across channels.

What Is Driving the Growth of the Hummus Market Across Regions and Consumer Demographics?
The growth in the hummus market is driven by increasing global health consciousness, cross-cultural culinary exposure, and the mainstreaming of plant-based diets. In North America, hummus consumption has surged as consumers shift toward cleaner, protein-rich snacking and reduce intake of processed dips and dairy-based spreads. The U.S. market remains a key growth engine, supported by flavor innovation, private-label expansion, and category integration into mainstream grocery assortments. In Europe, the U.K., Germany, and France are seeing rising hummus demand amid the broader Mediterranean diet trend and growing vegan and vegetarian consumer bases. Additionally, the Middle East—where hummus is a cultural staple—continues to offer stable demand and supply chain advantages for export-oriented manufacturers.

In Asia-Pacific and Latin America, awareness is rapidly increasing through global QSR chains, health-focused retailers, and food tourism. Urban millennials and Gen Z consumers are the primary adopters, driven by interest in world cuisines, fitness-oriented nutrition, and ethical consumption. The demand for convenience food in these regions—alongside rising disposable incomes—is creating favorable conditions for market entry and growth. As retailers expand chilled and fresh food sections, and consumers seek diverse, health-forward alternatives to traditional condiments, hummus is positioned to benefit. These macro and micro-level forces are ensuring continued expansion of the global hummus market as a dynamic, culturally resonant, and nutritionally aligned food category.

SCOPE OF STUDY:

The report analyzes the Hummus market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Classic Hummus, Roasted Garlic Hummus, White Bean Hummus, Black Olive Hummus, Others); Packaging (Tubs & Cups, Jars & Bottles, Others); Distribution Channel (Supermarkets / Hypermarkets, Convenience Stores, Grocery Stores, Online Retailers)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Bakkavor Group Plc
• Boar’s Head Brand
• Cedar’s Mediterranean Foods, Inc.
• Conagra Brands, Inc.
• Deldiche N.V.
• Haliburton International Foods, Inc.
• Hope Foods, LLC
• Hormel Foods Corporation
• Hummus Gourmet, LLC (Lantana Foods)
• Labeyrie Fine Foods
• McCormick & Company, Inc.
• Moorish
• Nestlé S.A.
• Obela
• PepsiCo, Inc.
• Sabra Dipping Company, LLC
• Strauss Group Ltd.
• The Kraft Heinz Company
• Tribe Mediterranean Foods, Inc.
• Unilever PLC

TARIFF IMPACT FACTOR

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APRIL 2025: NEGOTIATION PHASE

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