Human Nutrition

Global Human Nutrition Market to Reach US$574.0 Billion by 2030

The global market for Human Nutrition estimated at US$421.9 Billion in the year 2024, is expected to reach US$574.0 Billion by 2030, growing at a CAGR of 5.3% over the analysis period 2024-2030. Vitamins, one of the segments analyzed in the report, is expected to record a 7.2% CAGR and reach US$169.1 Billion by the end of the analysis period. Growth in the Proteins & Amino Acids segment is estimated at 3.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$114.9 Billion While China is Forecast to Grow at 8.7% CAGR

The Human Nutrition market in the U.S. is estimated at US$114.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$116.6 Billion by the year 2030 trailing a CAGR of 8.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.4% and 5.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR.

Global Human Nutrition Market – Key Trends & Drivers Summarized

Why Is Human Nutrition Becoming More Data-Driven and Personalized?
Human nutrition is at the core of preventive healthcare, disease management, and overall wellness. The global market is undergoing a transformation, moving from generalized dietary guidelines to increasingly personalized, data-driven nutrition models. With growing awareness of the links between diet, chronic diseases, and mental health, consumers are prioritizing functional foods, supplements, and lifestyle diets designed to meet specific physiological needs.

Technological advancements in nutrigenomics, microbiome profiling, and wearable health sensors are enabling individuals to track how their bodies respond to certain nutrients. This shift is giving rise to personalized nutrition platforms, which combine biological data with AI-driven insights to provide tailored meal plans, supplements, and dietary advice. Whether through at-home DNA kits or app-based coaching, the convergence of digital health and food science is unlocking a new era of precision nutrition designed to optimize metabolic health, immunity, and performance.

How Are Ingredient Innovation and Delivery Formats Driving Consumer Choices?
Ingredient sourcing and formulation are evolving to match consumer expectations for clean-label, plant-based, and functional products. Nutrients such as omega-3 fatty acids, probiotics, prebiotic fibers, adaptogens, and bioavailable forms of vitamins and minerals are being integrated into foods, beverages, and supplements. Functional formats like gummies, powders, drinkable shots, and fortified snacks are becoming popular for convenience and palatability, especially among younger consumers.

Sustainability is also influencing ingredient innovation. Algae-derived DHA, insect protein, fermented vitamins, and upcycled ingredients are gaining traction as eco-friendly alternatives. Nutrient bioavailability and absorption are now primary formulation concerns—leading to liposomal encapsulation, nanoemulsion technologies, and delayed-release capsules. These advances allow for improved efficacy and reduced dosing frequency. The integration of sustainable, high-performance nutrition with attractive formats is redefining how consumers engage with health-supportive products.

Where Is Nutritional Demand Expanding Across Population Groups and Channels?
While traditional demand remains high in adult wellness, weight management, and cardiovascular health, the market is rapidly diversifying into children’s nutrition, women’s health, healthy aging, and sports performance. Pediatric and maternal nutrition products are focusing on immunity, brain development, and prenatal health. The senior population is driving demand for bone support, muscle preservation, and cognitive function supplements, often in easy-to-consume formats like soft gels or high-protein drinks.

Distribution channels are shifting as well. E-commerce, personalized nutrition platforms, and DTC brands are rapidly outpacing traditional pharmacies and retail stores. Mobile-first delivery models are especially popular in Asia and the Middle East. In parallel, clinical nutrition is expanding in hospitals and wellness clinics, where physician-recommended supplementation is integrated into patient recovery and chronic disease management. This cross-channel expansion is fueling innovation in product design, medical validation, and market accessibility.

The Growth in the Human Nutrition Market Is Driven by Several Factors…
It is driven by rising health awareness, increasing rates of diet-related chronic illnesses, and growing consumer interest in proactive, self-directed wellness. Advances in nutrition science and diagnostic tools are enabling highly individualized dietary interventions that go beyond general dietary advice. The aging global population and rising demand for immune and metabolic health are expanding the market scope for preventive and therapeutic nutrition.

Sustainability and ethical sourcing are also key drivers, with plant-based and climate-friendly nutrients appealing to environmentally conscious consumers. Technology is playing a pivotal role—from AI-led dietary platforms to digital micronutrient tracking apps—making nutrition more precise, measurable, and interactive. Regulatory clarity in regions such as the EU and US is supporting the formulation of validated health claims, further professionalizing the supplement and functional food sectors. Together, these factors are positioning human nutrition as a dynamic intersection of science, health, technology, and lifestyle.

SCOPE OF STUDY:

The report analyzes the Human Nutrition market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Vitamins, Proteins & Amino Acids, Probiotics, Fats & Fatty Acids, Carbohydrates, Minerals, Other Types); Application (Functional Nutrients, Dietary Supplements, Medical Nutrition, Infant Nutrition, Food & Beverages, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• Abbott Laboratories
• ADM (Archer Daniels Midland)
• Amway Corporation
• Balchem Corporation
• BASF SE
• Bayer AG
• Chr. Hansen Holding A/S
• Danone S.A.
• DSM-Firmenich
• Glanbia plc
• Herbalife Nutrition Ltd.
• Kerry Group plc
• Nestlé S.A.
• PepsiCo, Inc.
• Pfizer Inc.
• Pharmavite LLC
• The Coca-Cola Company
• Unilever PLC
• USANA Health Sciences, Inc.
• Yakult Honsha Co., Ltd.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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