Hotel Franchises

Global Hotel Franchises Market to Reach US$54.8 Billion by 2030

The global market for Hotel Franchises estimated at US$38.3 Billion in the year 2024, is expected to reach US$54.8 Billion by 2030, growing at a CAGR of 6.2% over the analysis period 2024-2030. Luxury, one of the segments analyzed in the report, is expected to record a 4.3% CAGR and reach US$19.9 Billion by the end of the analysis period. Growth in the Upscale segment is estimated at 7.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$10.4 Billion While China is Forecast to Grow at 9.4% CAGR

The Hotel Franchises market in the U.S. is estimated at US$10.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$11.0 Billion by the year 2030 trailing a CAGR of 9.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.2% and 5.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.0% CAGR.

Global Hotel Franchise Market – Key Trends & Drivers Summarized

Why Are Hotel Franchises Gaining Momentum in a Post-Pandemic Travel Economy?
Hotel franchises are witnessing renewed global momentum as operators seek resilient, scalable, and brand-driven models to navigate the post-pandemic hospitality landscape. Franchising allows hotel owners to operate under an established brand with a proven reputation, standardized service models, and access to global reservation systems, marketing platforms, and operational support. In a market where consumer confidence is returning but competition remains high, franchise affiliations provide smaller and independent owners with the tools and visibility needed to capture demand across both leisure and business travel segments. The standardized brand promise, loyalty program integration, and digital booking infrastructure of franchises also serve to reduce the customer acquisition cost and increase occupancy consistency across seasons.

The model`s appeal is further reinforced by the balance it offers between brand control and operational independence. Franchisees benefit from access to staff training, procurement networks, design guidelines, and technology systems, while retaining ownership and day-to-day control of the property. This structure appeals especially to regional investors, family businesses, and first-time hoteliers seeking to mitigate market entry risks without building brand equity from scratch. As travelers increasingly prioritize hygiene, consistency, and digitally enabled experiences, hotel franchises have emerged as a trusted option, offering standardized safety protocols, app-based guest engagement, and recognizable service levels—all of which contribute to stronger post-pandemic recovery trajectories across urban, suburban, and resort markets.

How Are Brand Diversification and Asset-Light Strategies Reshaping Franchise Expansion?
Global hotel chains are accelerating their asset-light growth strategies by expanding their franchise portfolios across price points, niche categories, and geographies. This trend is reshaping the competitive landscape, as multinational hospitality groups launch sub-brands and soft brands to cater to increasingly segmented traveler preferences. From economy and midscale to boutique lifestyle and extended-stay formats, franchisors are creating flexible brand identities that allow franchisees to target distinct demographics—ranging from digital nomads and wellness travelers to long-term guests and budget-conscious tourists. These diversified brand portfolios enable hospitality groups to maximize market penetration while offering investors more tailored franchising opportunities based on location, target market, and capital requirements.

Simultaneously, franchisors are emphasizing simplified conversion models and turnkey development packages to drive faster onboarding of existing independent hotels or underperforming properties. Many brands now offer streamlined brand adaptation kits that include design templates, technology infrastructure, and marketing support, significantly reducing time-to-market for new franchisees. This approach is proving effective in secondary cities, suburban corridors, and emerging markets where local operators are looking to elevate service standards and revenue potential through global branding. As interest in lifestyle-focused, digitally enabled, and experience-rich hotel formats rises, franchisors are also forging partnerships with real estate developers and institutional investors to co-develop brand-driven properties optimized for both profitability and scalability.

What Economic, Regulatory, and Technological Trends Are Influencing Franchise Operator Strategy?
Economic uncertainty, rising construction costs, and evolving labor dynamics are pushing hotel franchise operators to adopt leaner and more flexible business models. Many are reevaluating site selection, room size configurations, and staffing models to maintain operating margins in fluctuating demand environments. Franchisors are also refining their fee structures and performance-based incentives to attract qualified franchisees and align long-term interests. These adjustments are particularly important in developing markets, where cost sensitivity is high and return-on-investment timelines are closely scrutinized. Meanwhile, global economic recovery and pent-up travel demand are reigniting investment interest in hotel franchising, particularly in markets where tourism infrastructure is being prioritized as part of national economic development strategies.

On the regulatory front, the franchising landscape is being influenced by evolving disclosure requirements, labor laws, and zoning regulations. Markets such as the U.S., Canada, the EU, and Australia are introducing stricter compliance and franchisee protection frameworks, which impact contractual structures, brand control clauses, and dispute resolution mechanisms. Technology adoption continues to be a key performance differentiator, with franchisors investing in cloud-based property management systems (PMS), centralized revenue management platforms, digital guest engagement tools, and AI-powered analytics. These technologies are helping franchisees drive operational efficiency, improve pricing strategy, and elevate the guest experience across all touchpoints. As automation, personalization, and sustainability emerge as core hospitality themes, franchisors are embedding them into their brand standards to remain competitive and franchisee-relevant.

What Is Driving the Growth of the Hotel Franchise Market Across Segments and Regions?
The growth in the hotel franchise market is driven by rising global travel demand, changing ownership preferences, and the expanding footprint of branded hospitality in underserved regions. In North America and Europe, franchise growth is being sustained by the recovery of domestic travel, the return of business events, and the reactivation of loyalty programs. Midscale and upper-midscale franchises continue to dominate these mature markets, offering a strong balance of affordability, service consistency, and brand recognition. In Asia-Pacific, Latin America, and the Middle East, the proliferation of urban hubs, tourism corridors, and infrastructural investments is creating new opportunities for branded hotels—especially in tier 2 and tier 3 cities—where franchising offers a fast-track to modern hospitality standards and international visibility.

Across segments, the extended-stay, economy, and lifestyle categories are experiencing the fastest franchise growth, driven by demand for affordable and flexible lodging options amid rising travel frequency, digital workforce trends, and a heightened focus on experiential stays. New-generation travelers are increasingly prioritizing authenticity, design, and wellness, leading to a surge in demand for boutique-style franchise formats that deliver local flavor within a branded service framework. Government-led tourism initiatives, foreign investment incentives, and smart city developments are further catalyzing franchise-based hotel expansion in emerging regions. Collectively, these trends are establishing franchising as a foundational pillar in the global hotel industry’s post-pandemic recovery and future-ready growth trajectory.

SCOPE OF STUDY:

The report analyzes the Hotel Franchises market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Chain Value (Luxury, Upscale, Midscale, Economy); Hotel Type (Extended stay, Residence, Select service, Others)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Accor S.A.
• Best Western Hotels & Resorts
• BWH Hotels
• Choice Hotels International
• Drury Hotels
• Extended Stay America
• G6 Hospitality LLC
• Hilton Worldwide Holdings Inc.
• Hyatt Hotels Corporation
• InterContinental Hotels Group (IHG)
• Jin Jiang International
• La Quinta Inns & Suites
• Magnuson Hotels
• Marriott International
• Motel 6
• Radisson Hotel Group
• Red Roof Inn
• Sonesta International Hotels Corp.
• Vantage Hospitality Group
• Wyndham Hotels & Resorts

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.