Granola Bars

Global Granola Bars Market to Reach US$7.9 Billion by 2030

The global market for Granola Bars estimated at US$6.5 Billion in the year 2024, is expected to reach US$7.9 Billion by 2030, growing at a CAGR of 3.3% over the analysis period 2024-2030. Conventional Granola Bar, one of the segments analyzed in the report, is expected to record a 3.6% CAGR and reach US$6.5 Billion by the end of the analysis period. Growth in the Organic Granola Bar segment is estimated at 2.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.7 Billion While China is Forecast to Grow at 6.5% CAGR

The Granola Bars market in the U.S. is estimated at US$1.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.6 Billion by the year 2030 trailing a CAGR of 6.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.0% and 2.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.7% CAGR.

Global Granola Bars Market - Key Trends and Drivers Summarized

Granola bars have become a staple in the diet of many individuals around the world, particularly those seeking convenient, nutritious options for on-the-go eating. Originating from a mix of oats, nuts, and honey baked until crispy and golden, granola bars have evolved significantly from their humble beginnings. Modern granola bars include a variety of ingredients such as dried fruits, seeds, chocolate chips, and various sweeteners, catering to a wide range of dietary preferences including gluten-free, vegan, and low-calorie options. Manufacturers have innovated extensively in this category, offering a plethora of flavors and textures—from chewy to crunchy—to meet the diverse tastes and nutritional needs of consumers. This variety not only makes granola bars appealing across different age groups but also situates them as a versatile snack that can be consumed at any time of the day.

Market trends indicate that the global demand for granola bars is influenced by several factors including rising health consciousness among consumers and the growing popularity of snackification—a trend where meals are replaced by snacks that are nutritious and quick to consume. As lifestyles become busier and time for traditional meal preparation decreases, the convenience of granola bars stands out. They serve not just as a quick snack option but also as a functional food that offers added health benefits such as high fiber, protein, and essential micronutrients. In response to consumer demand for transparency and clean eating, manufacturers are increasingly focusing on clean labels, which means reducing the number of additives and emphasizing organic and all-natural ingredients. Additionally, the integration of superfoods like quinoa, chia seeds, and flaxseeds into granola bars highlights their enhanced nutritional profile, making them a preferred choice for health-conscious consumers.

The growth in the granola bar market is driven by several factors including innovations in flavor, texture, and ingredient composition. Consumer preferences for dietary-specific products have led to the development of specialized granola bars such as keto-friendly, paleo, or low-glycemic index to cater to individuals with specific dietary needs. The rise of personalized nutrition is another growth driver, with companies increasingly offering customized granola bar options that cater to individual nutritional deficiencies or health goals. Technological advancements in food processing and preservation have enabled manufacturers to extend the shelf life of granola bars without compromising on taste or nutritional value. Furthermore, the expansion of distribution channels, particularly through online platforms and health-focused retail outlets, has made granola bars more accessible to a broader audience. As environmental sustainability becomes a priority for consumers, companies are also focusing on sustainable sourcing and eco-friendly packaging solutions, which resonate well with the values of modern consumers. These multifaceted drivers ensure that the granola bar market continues to expand, adapting to the evolving preferences and needs of the global consumer base.

SCOPE OF STUDY:

The report analyzes the Granola Bars market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Conventional Granola Bar, Organic Granola Bar); Distribution Channel (Supermarkets / Hypermarkets, Departmental Stores, Convenience Stores, Online Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Amrita~s – Home Baked Goodness
• Bakery Barn, Inc.
• Barry Callebaut AG
• Blue Diamond Growers, Inc.
• Clif Bar & Company
• General Mills, Inc.
• Hearthside Food Solutions LLC
• MadeGood Food
• Nature Valley
• Nutri-Grain (A brand of Kellanova)
• Olympia Granola, Inc.
• Pepsico Inc.
• Royal Nut Company
• Sunny Crunch Foods Ltd.
• TREKK Nutrition

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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