Electric Hairbrush

Global Electric Hairbrush Market to Reach US$2.5 Billion by 2030

The global market for Electric Hairbrush estimated at US$1.8 Billion in the year 2024, is expected to reach US$2.5 Billion by 2030, growing at a CAGR of 6.0% over the analysis period 2024-2030. Flat Type, one of the segments analyzed in the report, is expected to record a 6.9% CAGR and reach US$1.8 Billion by the end of the analysis period. Growth in the Round Type segment is estimated at 4.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$480.4 Million While China is Forecast to Grow at 9.6% CAGR

The Electric Hairbrush market in the U.S. is estimated at US$480.4 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$512.6 Million by the year 2030 trailing a CAGR of 9.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.9% and 5.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.9% CAGR.

Global Electric Hairbrush Market – Key Trends & Drivers Summarized

How Are Electric Hairbrushes Reinventing Daily Haircare Routines?

Electric hairbrushes are redefining modern haircare by merging traditional grooming functions with advanced technology to offer consumers a more efficient, multi-functional, and salon-like experience at home. These devices have moved beyond simple detangling tools to become beauty gadgets that can smooth, straighten, volumize, or even massage the scalp—often combining functions that would otherwise require multiple tools. Built-in features such as ionic technology, ceramic heating elements, anti-static bristles, and vibration modes are designed to reduce frizz, minimize hair damage, and enhance shine, addressing common pain points in everyday hair maintenance. For users with textured, curly, or thick hair, electric brushes provide a more manageable, time-saving solution that aligns with diverse hair needs and lifestyles. The rise in popularity of heat-based straightening brushes has positioned electric hairbrushes as a go-to tool for quick styling with minimal heat damage. Coupled with compact, ergonomic designs and wireless charging capabilities, these tools are gaining favor among working professionals and travelers seeking portable and easy-to-use haircare solutions. In the context of increasing self-reliance in beauty routines and growing demand for at-home styling tools, electric hairbrushes are stepping in as high-value additions to personal grooming arsenals. The growing emphasis on appearance in social and professional settings, further amplified by digital presence and video communication, has also heightened interest in smart and efficient hair styling solutions. As consumers prioritize convenience without compromising quality, electric hairbrushes are playing an increasingly central role in shaping the future of personalized, tech-enabled haircare.

Why Is Consumer Behavior Transforming the Market Landscape for Electric Hairbrushes?

The growing preference for personalized, time-efficient grooming tools is a major factor reshaping the electric hairbrush market, as consumers become more proactive in managing their beauty routines at home. With the rise of self-care culture, consumers are increasingly investing in multifunctional beauty tools that deliver both aesthetic benefits and wellness value—making electric hairbrushes an appealing option. Millennials and Gen Z, who are digital-first and trend-driven, are especially responsive to beauty gadgets that blend innovation with style. These demographic groups are also highly influenced by social media trends, tutorials, and influencer reviews, which are helping build awareness and shape purchasing decisions for electric hairbrushes. Features such as quick heat-up time, adjustable temperature settings, and dual-purpose designs (e.g., brush + straightener or detangler + massager) are highly favored for their practicality and versatility. Gender-neutral designs and inclusive marketing have further broadened the appeal of electric brushes beyond traditional female consumers, with a growing number of male users embracing grooming tools that promote hair health and manageability. E-commerce platforms and beauty-tech retailers are expanding the reach of the category by offering a wide range of product choices, competitive pricing, and peer-reviewed content that encourages experimentation and brand discovery. Meanwhile, consumer demand for cleaner, glossier, and frizz-free hair has led to increased interest in products that claim to improve hair texture and minimize damage from traditional heat styling. These evolving behavioral patterns, backed by rising beauty consciousness and lifestyle-driven preferences, are significantly boosting the popularity and relevance of electric hairbrushes in both emerging and established markets.

Is Beauty Technology Elevating the Performance and Appeal of Electric Hairbrushes?

Advances in beauty technology are rapidly enhancing the performance, safety, and appeal of electric hairbrushes, transforming them into high-utility devices that cater to diverse hair types and styling needs. Key innovations include ionic technology that emits negative ions to neutralize static and reduce frizz, ceramic-coated heating plates for even heat distribution, and smart heat sensors that prevent overheating and protect hair cuticles. Some models now integrate infrared heat systems that style hair more gently, resulting in reduced breakage and better moisture retention. Multi-speed and multi-temperature controls enable users to personalize their styling experience based on hair thickness, length, and condition. Brush heads with varied bristle types—ranging from soft silicone to high-resilience nylon—offer tailored detangling, smoothing, and scalp stimulation effects. Additionally, portable cordless designs powered by long-lasting lithium-ion batteries allow users to style hair anywhere, making electric brushes ideal for travelers and on-the-go professionals. Waterproof variants and easy-clean designs are also enhancing hygiene and long-term usability. On the premium end, app-integrated smart brushes provide real-time feedback on brushing habits, hair health tracking, and personalized recommendations—blending grooming with data-driven care. Innovations are also being driven by partnerships between haircare brands and tech developers, creating devices that combine scientific haircare knowledge with intelligent design. Lightweight ergonomics, quick heating times, and dual-voltage compatibility for global usage are features that continue to elevate the consumer experience. These technology-driven advancements are helping redefine the value proposition of electric hairbrushes—not just as styling tools but as essential smart beauty devices for the modern consumer.

What’s Fueling the Rapid Growth of the Global Electric Hairbrush Market?

The growth in the global electric hairbrush market is driven by several factors related to technological advancement, consumer behavior evolution, and end-use diversification. One of the primary drivers is the increasing consumer shift toward at-home beauty solutions that are effective, easy to use, and time-efficient. This shift has been significantly accelerated by the post-pandemic self-care boom, which led consumers to invest in salon-quality tools for regular at-home use. Growing interest in personal grooming among both women and men has expanded the target demographic, while the surge in beauty technology adoption has normalized the use of gadgets in daily haircare routines. The rise of multi-functionality in products—such as straightening and detangling in one device—is also meeting consumer demand for space-saving and cost-effective beauty tools. From an end-use standpoint, electric hairbrushes are increasingly popular in travel grooming kits, professional salon toolkits, and personal care routines for people with textured or high-maintenance hair. E-commerce availability, influencer-led campaigns, and consumer trust in product reviews have further accelerated the market by increasing accessibility and education. Technological developments, including better heat management, safer materials, and compact cordless models, have enhanced the value and reliability of these devices. Furthermore, market expansion is being driven by regional beauty trends, especially in Asia-Pacific and North America, where consumers are highly engaged in haircare innovation and brand experimentation. The convergence of convenience, customization, and technology—backed by higher disposable incomes and rising beauty awareness—is creating powerful momentum for sustained growth in the electric hairbrush market worldwide.

SCOPE OF STUDY:

The report analyzes the Electric Hairbrush market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Flat Type, Round Type); Power Source (Corded Power Source, Cordless Power Source); Distribution Channel (Online Distribution Channel, Offline Distribution Channel); Application (Detangle Application, Smoothing Application, Styling Application, Softening Application, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 34 Featured) -

• Braun GmbH (Procter & Gamble)
• Conair Corporation
• Crown Affair
• Dongguan JunYi Beauty Technology Co., Ltd.
• Dyson
• GHD (Good Hair Day)
• Guangdong Enspire Intelligence Technology Co., Ltd.
• Joas
• KINGWIN Salon Equipment Co., Ltd.
• La Bonne Brosse
• Lidl (Silvercrest Personal Care)
• Mason Pearson
• Ningbo Taili Electric Appliance Co., Ltd.
• Olayer Technology Co., Ltd.
• Panasonic Corporation
• Philips
• Remington Products (Spectrum Brands)
• Revlon
• Skin Gym
• Tangle Teezer (Bic)

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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