Elastomer Gel in Personal Care

Global Elastomer Gel in Personal Care Market to Reach US$183.7 Million by 2030

The global market for Elastomer Gel in Personal Care estimated at US$155.7 Million in the year 2024, is expected to reach US$183.7 Million by 2030, growing at a CAGR of 2.8% over the analysis period 2024-2030.

The U.S. Market is Estimated at US$42.4 Million While China is Forecast to Grow at 5.3% CAGR

The Elastomer Gel in Personal Care market in the U.S. is estimated at US$42.4 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$35.7 Million by the year 2030 trailing a CAGR of 5.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.1% and 2.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.5% CAGR.

Global Elastomer Gel in Personal Care Market – Key Trends & Drivers Summarized

How Are Elastomer Gels Reinventing the Sensory Landscape of Personal Care Products?

Elastomer gels are redefining formulation strategies in the personal care industry by delivering an unmatched sensorial profile that caters to both functional performance and consumer appeal. Known for their silky, smooth texture and luxurious skin feel, elastomer gels—often silicone-based—offer superior spreadability, oil absorption, and a velvety matte finish. These features have made them indispensable in high-end skincare, color cosmetics, and hybrid beauty products where texture and touch are as critical as efficacy. Their unique structure allows for encapsulation and time-released delivery of active ingredients, further enhancing their value in targeted treatment products such as anti-aging creams, moisturizers, primers, and foundations. As personal care brands compete to elevate user experience and develop formulations with tactile distinction, elastomer gels have emerged as go-to ingredients for delivering lightweight, non-greasy, and non-comedogenic solutions.

The increasing consumer demand for a luxurious application experience has also contributed to the proliferation of elastomer gel-based formulations across global markets. These materials help differentiate products in a saturated marketplace where sensory sophistication is increasingly becoming a brand-defining factor. From high-performance sun care products to hydrating serums and smoothing hair treatments, the versatility of elastomer gels is enabling brands to create multi-functional, aesthetically pleasing offerings. Their ability to enhance the visual and tactile appeal of products—without compromising stability or compatibility with other ingredients—has made them a staple in both mass-market and prestige categories. As brands explore more hybrid formats that combine skincare and makeup benefits, elastomer gels serve as the critical enabler for dual-functionality and elevated application experiences that appeal to a wide demographic.

What Consumer and Market Shifts Are Fueling Innovation in Gel-Based Formulations?

The growing consumer inclination toward sensorial pleasure, combined with rising expectations for product performance and skin compatibility, is creating fertile ground for innovation in elastomer gel technologies. Beauty consumers today are not only looking for efficacy but also for a unique, pampering experience during application—leading to a demand for soft-focus, blurring, and velvet-touch products that elastomer gels are uniquely positioned to provide. In particular, the millennial and Gen Z cohorts, who value Instagram-worthy textures and instant gratification, are driving demand for innovative product experiences where feel and finish are central to brand loyalty. This shift is prompting cosmetic brands to reformulate legacy products and develop entirely new offerings using elastomer gel matrices as base materials.

At the same time, regional beauty trends are influencing global adoption. The K-beauty and J-beauty waves, known for their light, airy, and layered skincare routines, have accelerated demand for non-heavy, breathable textures—further boosting elastomer gel inclusion. Meanwhile, clean beauty and ingredient transparency trends are reshaping the formulation landscape, with consumers preferring silicone alternatives that are dermatologically tested, safe for sensitive skin, and free of controversial compounds. As a result, suppliers are investing in next-generation elastomer gels made with low cyclic content and compliant with evolving regulatory guidelines. With personalization and wellness becoming key pillars in the beauty sector, elastomer gels are finding new opportunities in customized skincare lines, gender-neutral products, and even stress-relief solutions that deliver sensory comfort. These market shifts are positioning elastomer gels as not just an ingredient, but a performance differentiator that helps brands meet the multi-sensory demands of a new generation of users.

Where Is the Industry Headed with Advancements in Gel Technology?

Technological advancements in elastomer gel manufacturing are opening the door to more specialized applications and expanded use across new product categories. Modern formulation science has evolved to create gels with varying densities, cross-linking properties, and sensory profiles, allowing brands to tailor textures to specific functions—from ultra-matte primers to flexible-hold hair stylers and fast-absorbing under-eye creams. The industry is also witnessing a rise in multi-phase gel systems that combine water-based actives with oil-based aesthetics, enabled by elastomer gels` unique ability to stabilize complex emulsions. Suppliers are developing new elastomer gel formats that are compatible with natural and organic ingredients, broadening their utility in the increasingly important clean and green beauty segments.

Additionally, elastomer gels are gaining momentum in the men’s grooming segment, where lightweight, fast-absorbing, and mattifying textures are highly valued. In haircare, they are being used for scalp serums and leave-in treatments where non-dripping, smooth textures improve user control and application precision. The combination of functionality and sensoriality is also being explored in multi-use beauty balms, solid skincare sticks, and travel-friendly products that align with the on-the-go consumer lifestyle. Innovation is further supported by advanced delivery systems, including elastomer-encapsulated actives that release gradually, improving bioavailability and efficacy over time. As the industry pivots toward smart, performance-driven formulations, elastomer gels are evolving from simple texture enhancers to active carriers, format enablers, and crucial components of next-generation personal care technologies.

What Are the Real Drivers Behind the Market Growth of Elastomer Gels in Personal Care?

The growth in the elastomer gel in personal care market is driven by several factors directly linked to technological evolution, application-specific demand, consumer preferences, and market-level product diversification. Technologically, continuous improvements in cross-linked silicone elastomers, hybrid polymer structures, and rheology modifiers are enabling the development of highly customizable gel textures with superior stability, blendability, and compatibility. This has opened up their use across a wide range of skincare and color cosmetic formulations. From an end-use perspective, the increasing demand for multi-functional, sensorially rich, and quick-absorbing products—especially in segments like primers, moisturizers, and BB creams—is accelerating the adoption of elastomer gels across product lines.

In consumer behavior, the rising emphasis on luxury experience, minimalistic routines, and high-performance skincare is shaping the appeal of products that feel indulgent without being greasy or heavy. Millennials and Gen Z consumers, in particular, are driving demand for products that offer both immediate skin feel and long-term benefits, creating a strong pull for elastomer gel-enhanced offerings. Additionally, the growing use of these gels in hybrid beauty categories—such as skincare-makeup hybrids and cosmeceuticals—is expanding their relevance beyond traditional use cases. Regionally, growth in emerging economies with rising disposable incomes and strong beauty spending is further boosting market penetration. The rise of online beauty platforms and influencer marketing is also contributing to rapid product discovery and consumer education around textures and performance. Combined with greater regulatory clarity around silicone usage and the entry of cleaner, skin-safe elastomer alternatives, these dynamics are creating a robust foundation for sustained growth in the elastomer gel personal care market globally.

SCOPE OF STUDY:

The report analyzes the Elastomer Gel in Personal Care market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Single Segment

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 37 Featured) -

• 3M Company
• Arkema S.A.
• Ashland Global Holdings Inc.
• BASF SE
• Dow Chemical Company
• Eastman Chemical Company
• Elkem ASA
• Evonik Industries
• Ferro Corporation
• Grant Industries, Inc.
• Innospec Inc.
• Momentive Performance Materials Inc.
• PMC Group Inc.
• PolyOne Corporation
• Sensient Technologies Corporation
• Shin-Etsu Chemical Co., Ltd.
• Sunjin Beauty Science
• Vedzon Healthcare Private Limited
• Wacker Chemie AG
• Wanda Chemical

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.