Dried herbs

Global Dried herbs Market to Reach US$4.6 Billion by 2030

The global market for Dried herbs estimated at US$3.8 Billion in the year 2024, is expected to reach US$4.6 Billion by 2030, growing at a CAGR of 3.4% over the analysis period 2024-2030. Basil, one of the segments analyzed in the report, is expected to record a 3.2% CAGR and reach US$1.2 Billion by the end of the analysis period. Growth in the Dill segment is estimated at 4.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.0 Billion While China is Forecast to Grow at 6.3% CAGR

The Dried herbs market in the U.S. is estimated at US$1.0 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$914.4 Million by the year 2030 trailing a CAGR of 6.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.4% and 2.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.9% CAGR.

Global Dried Herbs Market – Key Trends & Drivers Summarized

Is the Shift Toward Natural Flavors and Plant-Based Ingredients Throwing the Spotlight on Dried Herbs?

As the global food industry moves toward natural, plant-based, and minimally processed ingredients, dried herbs are gaining renewed importance as essential components in both home and commercial kitchens. Consumers are increasingly seeking ways to enhance food flavor naturally, avoiding synthetic additives and chemical flavor enhancers—driving a strong resurgence in the use of herbs like basil, oregano, thyme, rosemary, parsley, sage, and dill in their dried form. Dried herbs offer not only long shelf life and convenience but also a concentrated flavor profile that aligns with modern culinary trends emphasizing authenticity, regional cuisine, and home-cooked meals. The global surge in home cooking, particularly after the COVID-19 pandemic, has led to increased pantry stocking of versatile, multi-use dried herbs. Additionally, the rising demand for ethnic cuisines—such as Mediterranean, Middle Eastern, and Asian dishes—has contributed to the popularity of specific herbs in global households and foodservice. Clean-label trends in packaged foods are pushing brands to reformulate products using recognizable, natural flavor sources, with dried herbs serving as key components in everything from pasta sauces to seasoning blends and salad dressings. This growing shift from synthetic to natural ingredients is placing dried herbs at the heart of culinary innovation, where flavor meets functionality and health consciousness.

How Are Advancements in Drying Technologies and Quality Control Enhancing the Market for Dried Herbs?

Technological improvements in herb processing and drying methods are significantly enhancing the quality, shelf stability, and nutritional retention of dried herbs, enabling suppliers to meet increasingly strict standards in global food production. Traditional air drying methods are now being supplemented or replaced by advanced techniques such as freeze-drying, vacuum drying, and microwave-assisted drying—all of which help preserve volatile aromatic compounds, essential oils, color, and flavor with minimal degradation. These improvements are particularly critical for premium culinary applications and herbal supplements, where potency and visual appeal are paramount. Enhanced sorting, cleaning, and sterilization techniques are also ensuring that dried herbs meet global safety and hygiene regulations, reducing the risk of microbial contamination and pesticide residues. Additionally, innovations in automated harvesting and sorting equipment are increasing throughput and efficiency for large-scale producers. Quality control tools, including high-resolution moisture analyzers and chromatography testing, allow producers to guarantee consistent product quality from batch to batch. These advances have enabled dried herbs to move from commodity status to value-added ingredients in premium food, beverage, and nutraceutical formulations. Packaging innovations—such as UV-protective pouches, resealable containers, and portion-controlled sachets—are further enhancing shelf life and consumer convenience. These improvements in production and post-harvest handling are solidifying dried herbs as not only a staple pantry item but also a key ingredient in the high-performance, globalized food supply chain.

Is Consumer Interest in Wellness and Functional Foods Expanding the Applications of Dried Herbs?

The growing intersection between culinary enjoyment and wellness is driving an expansion in the applications of dried herbs, which are increasingly valued not just for their flavor, but for their health-promoting properties. Herbs like turmeric, basil, oregano, thyme, and sage are rich in antioxidants, flavonoids, and antimicrobial compounds that align with consumer interest in natural remedies, immune-boosting diets, and functional foods. As a result, dried herbs are increasingly used in the development of herbal teas, detox blends, dietary supplements, and clean-label functional beverages. In both Eastern and Western herbal traditions, dried herbs have long been employed for their medicinal qualities, and this traditional wisdom is now being adapted into modern formats such as capsules, gummies, infused oils, and wellness powders. Food manufacturers are also capitalizing on the nutritional halo of herbs by adding them to soups, snacks, dips, and sauces marketed as “healthy” or “natural.” The use of herbs in plant-based meat and dairy alternatives is on the rise, where they help replicate authentic flavor profiles without artificial ingredients. Additionally, the expansion of organic farming and sustainable agriculture is promoting herb production that aligns with eco-conscious consumer values. Lifestyle influencers, wellness coaches, and nutritionists are promoting the regular inclusion of dried herbs in meals for both flavor and holistic benefits, further expanding consumer usage. As dried herbs continue to straddle the line between food and nutraceutical, their role in everyday health and wellness regimens is becoming increasingly central.

What Are the Key Growth Drivers Fueling the Global Dried Herbs Market?

The growth in the dried herbs market is driven by a combination of culinary, nutritional, technological, and consumer lifestyle factors that are reshaping food and health ecosystems worldwide. One of the strongest drivers is the sustained global demand for natural flavoring agents that enhance taste without relying on artificial ingredients or chemical additives. The widespread embrace of ethnic cuisines—especially Mediterranean, Indian, Thai, and Mexican—has led to higher usage of specific dried herbs both in home cooking and foodservice. The rising popularity of plant-based diets is encouraging consumers to experiment with herbs to enhance the flavor complexity of vegetarian and vegan dishes. Meanwhile, the growing consumer focus on clean labels and transparency in ingredients is pushing food manufacturers to opt for herbs as recognizable and wholesome additions to their formulations. The increase in demand for herbal supplements, teas, and natural remedies is broadening the market reach of dried herbs beyond culinary use. Global expansion of the wellness economy—including spas, health cafes, and holistic medicine practices—is also creating demand for premium, traceable herb products. Technological improvements in drying, preservation, and packaging are enabling broader distribution while maintaining quality, especially in emerging markets. Lastly, the rise in e-commerce and direct-to-consumer health and grocery platforms is increasing product visibility and accessibility, especially for organic and specialty herb varieties. Together, these drivers are solidifying the global market for dried herbs as one poised for continued growth, innovation, and expansion across food, health, and lifestyle sectors.

SCOPE OF STUDY:

The report analyzes the Dried herbs market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Basil, Oregano, Rosemary, Thyme, Parsley, Mint, Bay Leaves, Chives, Coriander / Cilantro, Dill, Other Types); Form (Whole Form, Powdered Form, Crushed Form, Flakes Form, Minced Form); Application (Food & Beverages Application, Personal Care & Cosmetics Application, Pharmaceuticals Application, Aromatherapy & Essential Oils Application, Animal Feed Application, Other Applications); Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online Distribution Channel, Direct Sales, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Aum Agri Freeze Foods
• Avi Naturals
• Banyan Botanicals LLC
• British Pepper & Spice Company
• Cherry Valley Organics LLC
• DF World of Spices GmbH
• Elite Spice
• Euroma
• Frontier Co-op
• Fuchs Group
• Hamps Bio Private Limited
• Husarich GmbH
• Indiana Botanic Gardens Inc.
• Kraft Heinz Company
• Kräuter Mix GmbH
• Larsen & Toubro Limited
• Maduras Herbals Private Limited
• MartinBauer
• McCormick & Company
• Mevive International

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

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INDIA
176 OTHER COUNTRIES.

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