DIY Home Décor

Global DIY Home Décor Market to Reach US$352.5 Billion by 2030

The global market for DIY Home Décor estimated at US$282.6 Billion in the year 2024, is expected to reach US$352.5 Billion by 2030, growing at a CAGR of 3.7% over the analysis period 2024-2030. DIY Home Décor Furniture, one of the segments analyzed in the report, is expected to record a 4.8% CAGR and reach US$147.5 Billion by the end of the analysis period. Growth in the DIY Home Décor Textile segment is estimated at 3.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$77.0 Billion While China is Forecast to Grow at 7.1% CAGR

The DIY Home Décor market in the U.S. is estimated at US$77.0 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$71.7 Billion by the year 2030 trailing a CAGR of 7.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.4% and 2.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.2% CAGR.

Global DIY Home Décor Market - Key Trends & Drivers Summarized

Why Is DIY Home Décor Capturing the Attention of Modern Consumers?

DIY home décor has gained popularity as consumers seek affordable, personalized ways to enhance living spaces. It allows individuals to creatively transform their environments using self-directed design approaches and materials readily available through retail or digital platforms. With growing interest in self-expression and home aesthetics, DIY décor offers both a creative outlet and a sense of accomplishment, while avoiding the expense of professional services.

Projects range from furniture painting, wall art, and lighting customization to upcycled décor and seasonal crafts. The flexibility and variety in project types allow participation across different skill levels, making it accessible to broader age groups and demographics. Social media platforms have also played a significant role in popularizing DIY trends, offering inspiration and step-by-step tutorials that encourage experimentation and sharing.

How Are Digital Platforms and Retail Channels Supporting Market Growth?

Online marketplaces and specialized retailers now offer comprehensive DIY kits, tools, and curated material bundles. These pre-packaged solutions are designed to simplify the process for consumers, making it easier to execute projects without extensive planning or sourcing. Retailers are also using in-store workshops, product demonstrations, and mobile apps to engage customers and drive product discovery.

Digital influencers and content creators contribute to trend formation by showcasing budget-friendly makeovers, small-space improvements, and holiday décor ideas. Online video platforms and craft-focused communities serve as educational hubs where users learn new skills and connect with others who share similar interests. The convergence of e-commerce and content delivery is creating an interactive ecosystem where DIY décor is continuously fueled by visual inspiration and on-demand access to materials.

Which Consumer Segments and Preferences Are Shaping DIY Product Demand?

Younger homeowners and renters are driving adoption of DIY home décor, especially those living in urban apartments or starter homes where customization is both limited and desired. This group prioritizes functionality and space-saving design, often favoring modular shelving, compact furniture hacks, and decorative storage solutions. Meanwhile, families with children tend to explore DIY décor as a shared activity that combines creativity and bonding.

Eco-conscious consumers are contributing to demand for recycled, biodegradable, and upcycled material options. There is growing interest in DIY projects that emphasize minimalism, sustainability, and cultural themes. As lifestyles become more home-centered due to hybrid work and wellness trends, consumers are investing more time in creating spaces that reflect comfort, identity, and practicality.

What Is Driving Growth in the DIY Home Décor Market?

Growth in the DIY home décor market is driven by several factors related to consumer lifestyle shifts, digital content availability, and evolving retail strategies. Increased time spent at home and the desire for personalization are motivating consumers to take an active role in home improvement. The rise of visual platforms and short-form tutorials is lowering barriers to entry by simplifying complex projects into achievable steps.

Product innovation in ready-to-use kits, multi-purpose tools, and user-friendly materials is expanding project possibilities and boosting accessibility. Retail integration of e-commerce, community content, and DIY-friendly packaging is supporting market expansion. Additionally, growing interest in cost-saving, sustainability, and creative self-expression is reinforcing the appeal of DIY décor across a wide range of consumer demographics.

SCOPE OF STUDY:

The report analyzes the DIY Home Décor market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (DIY Home Décor Furniture, DIY Home Décor Textile, DIY Home Floor Décor Covering, DIY Home Décor Lightning); Distribution Channel (Supermarkets / Hypermarkets, Specialty Stores, Online Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Ashley Furniture Industries Inc.
• Bauhaus AG
• Bed Bath & Beyond
• Diptyque
• Duresta Upholstery Limited
• Etsy Inc.
• Forbo Holding AG
• H&M Home
• Hobbycraft
• Hornbach Baumarkt AG
• IKEA
• Kirkland`s Inc.
• Lowe`s Companies, Inc.
• OBI (OBI Bau- und Heimwerkermärkte)
• Pepperfry
• Scentsy
• The Home Depot
• Urban Outfitters, Inc. (home décor)
• Wayfair Inc.
• West Elm (Williams-Sonoma, Inc.)
• Zara Home

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