Cultured Foods

Global Cultured Foods Market to Reach US$59.4 Billion by 2030

The global market for Cultured Foods estimated at US$37.0 Billion in the year 2024, is expected to reach US$59.4 Billion by 2030, growing at a CAGR of 8.2% over the analysis period 2024-2030. Dairy-based Cultured Foods, one of the segments analyzed in the report, is expected to record a 9.2% CAGR and reach US$26.5 Billion by the end of the analysis period. Growth in the Plant-based Cultured Foods segment is estimated at 8.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$9.7 Billion While China is Forecast to Grow at 7.9% CAGR

The Cultured Foods market in the U.S. is estimated at US$9.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$9.5 Billion by the year 2030 trailing a CAGR of 7.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.7% and 6.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 6.5% CAGR.

Global Cultured Foods Market – Key Trends & Growth Drivers Summarized

Why Are Cultured Foods Gaining Popularity in the Health and Wellness Industry?

Cultured foods, which undergo fermentation through beneficial bacteria, yeast, or fungi, have witnessed a surge in popularity due to their health benefits, natural preservation properties, and rich flavors. Products such as yogurt, kefir, kombucha, kimchi, sauerkraut, miso, tempeh, and sourdough bread are not only valued for their taste but also for their probiotic content, which supports gut health and digestion. Growing awareness of the link between gut microbiota and overall well-being has fueled consumer interest in probiotic-rich foods, positioning cultured foods as a staple in the health and wellness industry.

The rise of functional foods and personalized nutrition trends has further propelled the demand for cultured foods. Consumers are actively seeking food options that support immune function, metabolic health, and mental well-being, leading to the incorporation of probiotic and prebiotic ingredients in daily diets. Additionally, as dietary preferences shift toward natural and minimally processed foods, cultured foods are increasingly viewed as clean-label alternatives to artificially preserved products. Despite their growing market potential, challenges such as maintaining live cultures during packaging, balancing taste with fermentation control, and educating consumers about probiotic efficacy remain hurdles in widespread adoption.

What Are the Technological Advancements in Cultured Food Production?

The cultured food industry has embraced technological innovations to enhance product quality, shelf life, and probiotic viability. One of the most significant advancements is microencapsulation technology, which protects probiotic strains from environmental factors such as heat, moisture, and acidity, ensuring they remain active and effective when consumed. This breakthrough has enabled the expansion of probiotic-rich foods beyond traditional dairy products, allowing for the inclusion of live cultures in baked goods, snacks, and even beverages.

Another major innovation is precision fermentation, a method that optimizes bacterial or fungal fermentation to create specific functional ingredients, flavors, and textures. Precision fermentation is widely used in the alternative dairy sector, where companies produce plant-based yogurts and cheeses with enhanced probiotic properties. Additionally, artificial intelligence (AI) and machine learning are being leveraged to analyze fermentation patterns, optimize microbial activity, and develop new cultured food formulations with improved sensory profiles. These advancements are making it easier for manufacturers to control fermentation processes while ensuring consistency in taste, texture, and probiotic potency.

How Are Market Trends and Consumer Preferences Shaping the Cultured Food Industry?

The cultured food industry is being driven by shifting consumer preferences, evolving dietary habits, and regulatory policies promoting gut health research. The rising demand for plant-based and dairy-free fermented foods has led to the proliferation of non-dairy yogurts, probiotic nut-based cheeses, and fermented plant-based protein products. With the growing vegan and flexitarian movement, manufacturers are developing cultured alternatives that cater to consumers looking for both health benefits and ethical food choices. Additionally, interest in ancient and traditional fermentation techniques is driving a resurgence in artisanal and locally produced cultured foods, with many small-batch brands gaining popularity for their authenticity and nutritional value.

Regulatory changes are also shaping the market, particularly in how probiotic claims are marketed and labeled. Governments and food safety agencies are enforcing stricter regulations to ensure that probiotic-rich foods contain live cultures that deliver scientifically validated health benefits. Countries such as the United States, Canada, and those in the European Union require clearer labeling and clinical evidence to support health claims related to gut health and immunity. Meanwhile, the foodservice industry is integrating more fermented foods into menus, with restaurants and fast-casual chains offering kimchi-topped burgers, kombucha-based cocktails, and probiotic-infused smoothies, further mainstreaming cultured food consumption.

What Is Driving the Growth of the Cultured Foods Market?

The growth in the cultured foods market is driven by several factors, including rising consumer awareness of gut health, increasing demand for natural and functional foods, and advancements in fermentation technology. As scientific research continues to highlight the role of probiotics in digestion, immunity, and mental health, consumers are actively seeking foods that provide tangible health benefits. The expansion of distribution channels, including e-commerce, specialty health stores, and direct-to-consumer brands, has made cultured foods more accessible to a global audience, further boosting market growth.

End-use expansion is another key growth driver, with cultured foods being incorporated into a wide range of products, from snacks and beverages to dietary supplements and functional ingredients. The trend toward sustainable food production is also influencing the cultured food market, as fermentation-based foods require fewer preservatives, reduce food waste, and can be produced with minimal environmental impact. Additionally, the growing interest in DIY fermentation at home has led to increased sales of fermentation kits, starter cultures, and educational content related to cultured food preparation. As demand for probiotic-rich, clean-label, and health-focused foods continues to rise, the cultured foods market is expected to experience sustained growth, fueled by innovation, consumer education, and expanding dietary applications.

SCOPE OF STUDY:

The report analyzes the Cultured Foods market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Dairy-based Cultured Foods, Plant-based Cultured Foods, Kombucha, Other Product Types); Distribution Channel (Supermarkets and Hypermarkets Distribution Channel, Convenience Stores Distribution Channel, Online Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 48 Featured) -

• Alive Ferments
• Anheuser-Busch InBev SA/NV
• BioGaia AB
• Britt`s Fermented Foods
• Bubbies Fine Foods
• Chobani Inc.
• Chr. Hansen A/S
• Constellation Brands, Inc.
• Danone S.A.
• Fermented Food Holdings
• Fonterra Co-operative Group
• Heineken N.V.
• Lactalis Group
• Nestlé S.A.
• PepsiCo, Inc.
• The Boston Beer Company
• The Crafty Pickle Co.
• The Cultured Food Company
• Topcultures
• Yakult Honsha Co., Ltd.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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