Cleaning and Hygiene Products

Global Cleaning and Hygiene Products Market to Reach US$216.3 Billion by 2030

The global market for Cleaning and Hygiene Products estimated at US$159.0 Billion in the year 2024, is expected to reach US$216.3 Billion by 2030, growing at a CAGR of 5.3% over the analysis period 2024-2030. Detergents & Degreasers, one of the segments analyzed in the report, is expected to record a 6.9% CAGR and reach US$32.1 Billion by the end of the analysis period. Growth in the Abrasives segment is estimated at 5.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$43.3 Billion While China is Forecast to Grow at 8.5% CAGR

The Cleaning and Hygiene Products market in the U.S. is estimated at US$43.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$43.6 Billion by the year 2030 trailing a CAGR of 8.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.5% and 5.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR.

Global Cleaning and Hygiene Products Market – Key Trends & Drivers Summarized

Why Are Cleaning and Hygiene Products at the Center of Public Health and Consumer Lifestyle Priorities?

Cleaning and hygiene products have evolved from basic household essentials to critical components of global public health, consumer wellbeing, and institutional safety protocols. The COVID-19 pandemic significantly heightened awareness around hygiene practices, triggering a lasting behavioral shift that continues to influence product demand across consumer and commercial markets. Household disinfectants, surface cleaners, hand hygiene products, laundry detergents, air sanitizers, and personal hygiene items have become non-negotiables in daily routines, reinforcing the perception of cleanliness as a pillar of wellness. Beyond homes, institutional sectors—including healthcare, food processing, hospitality, education, and transportation—have integrated stringent hygiene protocols that require consistent use of specialized cleaning agents and equipment. Rising urbanization, growing middle-class populations in emerging economies, and increased spending on health and wellness are all contributing to the sustained expansion of this market. Moreover, cleaning products are now positioned not only as functional tools but also as lifestyle enhancers—offering pleasant scents, aesthetic packaging, and multi-surface performance benefits. As global health consciousness deepens and expectations around hygiene standards evolve, cleaning and hygiene products are increasingly being viewed as essential lifestyle commodities rather than optional maintenance items.

How Are Consumer Expectations and Sustainability Trends Transforming Product Formulations?

The modern consumer is more informed and environmentally conscious than ever, driving a profound shift in the way cleaning and hygiene products are formulated, marketed, and consumed. Conventional products that contain harsh chemicals, synthetic fragrances, and non-biodegradable surfactants are being replaced by safer, eco-friendly alternatives that align with clean label principles and sustainability values. Key trends such as "green cleaning," plant-based surfactants, biodegradable packaging, and refillable product formats are reshaping product development pipelines across categories. Brands are responding with low-toxicity, skin-friendly, dermatologically tested, and pH-balanced formulations that cater to sensitive consumers while ensuring effective cleaning performance. Natural antimicrobials, enzyme-based cleaners, probiotic cleaners, essential oils, and bio-derived disinfectants are being integrated into mainstream portfolios, supporting claims such as “non-toxic,” “zero VOC,” “phosphate-free,” and “cruelty-free.” Transparency around ingredients, third-party certifications (e.g., EPA Safer Choice, Ecolabel, USDA BioPreferred), and sustainability labeling have become critical purchase influencers. Packaging innovations, including compostable wipes, reusable containers, and concentrated formulas in dissolvable pods or tablets, are gaining traction in both consumer and institutional segments. As sustainability becomes a brand differentiator and purchasing criterion, cleaning and hygiene product manufacturers are under increasing pressure to reformulate responsibly, minimize their ecological footprint, and deliver solutions that are safe for people and planet.

Is Innovation in Delivery Formats and Functional Claims Redefining Market Differentiation?

Product innovation is a key pillar of growth in the cleaning and hygiene products market, with manufacturers continually developing new formats, delivery systems, and multi-functional solutions to meet evolving user expectations. Convenience, portability, and ease of use are driving demand for innovations such as pre-moistened wipes, no-rinse sanitizers, foaming sprays, refill cartridges, touchless dispensers, and auto-dosing systems. In the laundry and dishwashing segments, single-dose capsules, concentrated powders, and enzyme-rich liquid detergents are being favored for their dosing accuracy and reduced packaging waste. Functional claims such as "antibacterial," "antiviral," "odor neutralizing," "deep-cleaning," and "long-lasting freshness" are playing a major role in product positioning and marketing differentiation. Scent technology is also being used strategically, with extended fragrance release systems and mood-enhancing essential oil blends enhancing the sensorial appeal of cleaning products. Smart cleaning technologies—such as robotic floor cleaners, sensor-based dispensers, and UV-based sterilization tools—are merging the domains of hygiene and home automation, especially in premium consumer and institutional settings. Furthermore, digitization of cleaning protocols in industries like healthcare, foodservice, and hospitality is fostering the use of monitoring systems, compliance tracking, and automated refill systems to ensure hygiene consistency. The fusion of performance enhancement, digital innovation, and user-centric design is creating a competitive edge for brands that deliver high-efficiency cleaning solutions while simplifying user experience.

What’s Fueling the Global Growth Momentum in Cleaning and Hygiene Product Markets?

The growth in the cleaning and hygiene products market is driven by a confluence of factors tied to health consciousness, infection control mandates, innovation in product design, and expanding applications across sectors. Heightened awareness of hygiene as a preventive healthcare tool is a primary growth catalyst—especially in the wake of global outbreaks and antimicrobial resistance challenges. Governments, regulatory bodies, and public institutions continue to emphasize hygiene compliance in public settings, driving large-scale procurement and institutional adoption. Rising household incomes, increasing participation of women in the workforce, and urban living trends are fueling consumer demand for convenient, effective, and aesthetically appealing cleaning solutions. The foodservice, hospitality, and travel sectors are adopting more stringent hygiene protocols, translating into greater demand for specialized cleaning agents, sanitizers, and disinfectants. The surge in online retail and D2C channels has further widened access to niche, natural, and premium cleaning brands, creating opportunities for smaller players to scale. Additionally, the proliferation of health-oriented marketing and clean living movements is encouraging multi-category product expansion—from hard surface care to fabric sanitization and air hygiene. As environmental and health priorities converge, and as product formulations and delivery systems continue to evolve, the cleaning and hygiene market is poised for robust, sustained growth—anchored by rising consumer expectations, institutional safety standards, and the global pursuit of healthier living environments.

SCOPE OF STUDY:

The report analyzes the Cleaning and Hygiene Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Detergents and Degreasers, Abrasives, Acids, Bleaches, Sanitizers, Other Types); Application (Laundry Application, Toilet Application, Kitchen Application, Floor Application, Surface Application, Hand/Personal Care Application, Other Applications); End-Use (Household End-Use, Commercial End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• 3M Company
• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Dow, Inc.
• Dropps
• Ecolab, Inc.
• Henkel AG & Co. KGaA
• Kao Corporation
• McBride PLC
• Procter & Gamble Company
• Reckitt Benckiser Group PLC
• S.C. Johnson & Son, Inc.
• Solenis LLC
• The Clorox Company
• Unilever Plc

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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