Clean Beauty

Global Clean Beauty Market to Reach US$21.3 Billion by 2030

The global market for Clean Beauty estimated at US$9.3 Billion in the year 2024, is expected to reach US$21.3 Billion by 2030, growing at a CAGR of 14.8% over the analysis period 2024-2030. Clean Skincare, one of the segments analyzed in the report, is expected to record a 16.6% CAGR and reach US$12.4 Billion by the end of the analysis period. Growth in the Clean Color Cosmetics segment is estimated at 13.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.5 Billion While China is Forecast to Grow at 20.0% CAGR

The Clean Beauty market in the U.S. is estimated at US$2.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.7 Billion by the year 2030 trailing a CAGR of 20.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 10.7% and 13.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.8% CAGR.

Global Clean Beauty Market – Key Trends & Drivers Summarized

Why Is Clean Beauty Reshaping the Global Cosmetics and Personal Care Industry?

The clean beauty movement has transitioned from a niche trend to a global industry-defining force, fundamentally reshaping consumer expectations and brand strategies in the cosmetics and personal care landscape. Defined by a commitment to non-toxic, transparent, ethically sourced, and environmentally safe formulations, clean beauty challenges the legacy norms of conventional beauty products. At its core, the clean beauty movement reflects rising consumer awareness around ingredient safety, product transparency, environmental sustainability, and ethical sourcing practices. Consumers today are demanding products free from parabens, phthalates, sulfates, synthetic fragrances, and other potentially harmful chemicals. The shift is particularly prominent among millennial and Gen Z demographics, who actively research ingredients and seek products that align with their health-conscious and eco-friendly values. Moreover, the broader wellness movement and the convergence of beauty with holistic health have elevated the role of clean beauty products in daily self-care routines. As a result, global beauty brands—both legacy players and indie startups—are rapidly reformulating product lines, repositioning portfolios, and expanding into clean skincare, haircare, makeup, and body care segments to meet surging consumer demand. The clean beauty movement is no longer just a trend—it’s a cultural and commercial shift that is redefining industry standards globally.

How Are Transparency, Label Literacy, and Ethical Consumption Shaping Product Development?

Clean beauty is more than just ingredient exclusion; it is deeply rooted in transparency, traceability, and ethical consumerism. Today’s consumers are highly label-literate, scrutinizing product labels not only for safety but also for source origin, processing methods, and sustainability practices. Ingredient transparency has become a non-negotiable expectation, with buyers seeking clarity on what is in a product—and what has been intentionally left out. This shift has prompted brands to embrace full-disclosure labeling, third-party certifications (e.g., EWG Verified, COSMOS, Ecocert), and digital traceability tools that allow consumers to verify sourcing and ethical compliance. Ethical consumption also plays a major role in shaping clean beauty preferences, as consumers increasingly align purchases with values such as cruelty-free testing, vegan formulations, carbon-neutral production, and plastic-free packaging. Clean beauty is intrinsically linked to sustainability, prompting brands to overhaul packaging design with recyclable, refillable, or biodegradable solutions. Moreover, clean beauty aligns with broader social impact goals, including fair trade sourcing, support for smallholder ingredient suppliers, and inclusion of indigenous botanicals with respect to traditional knowledge. This deep alignment with ethical, social, and environmental consciousness is driving a radical transformation in product development, compelling companies to create products that satisfy both performance and purpose.

Is Ingredient Innovation and Green Chemistry Unlocking New Frontiers in Clean Beauty Formulation?

The evolution of clean beauty is being powered by rapid advancements in ingredient science, green chemistry, and sustainable biotechnology. As brands strive to create high-performance formulations without synthetic or harmful components, demand for plant-derived actives, bio-fermented compounds, upcycled ingredients, and lab-grown botanical analogs is accelerating. Bio-based alternatives to silicones, parabens, and preservatives are being developed using novel extraction techniques, enzyme-assisted processing, and molecular engineering. Functional naturals—such as bakuchiol (a natural alternative to retinol), squalane derived from sugarcane, and hyaluronic acid obtained from microbial fermentation—are helping clean beauty products deliver results traditionally achieved through synthetic counterparts. In addition, advancements in delivery systems such as microencapsulation, liposomal carriers, and slow-release botanical actives are enhancing efficacy and product stability, allowing clean beauty formulations to rival their conventional counterparts in performance. Ingredient transparency platforms and digital product mapping tools are also gaining momentum, enabling manufacturers to assess safety, sourcing impact, and lifecycle footprint in real time. At the same time, R&D efforts are increasingly focused on multi-functional, minimalist formulations that reduce the need for multiple products and cater to consumer preference for simplicity. As ingredient innovation accelerates, clean beauty brands are equipped with the scientific tools necessary to meet elevated consumer expectations while advancing sustainability and safety benchmarks in the beauty industry.

What’s Fueling the Strong Global Growth of the Clean Beauty Market?

The growth in the clean beauty market is driven by several converging factors related to consumer lifestyle shifts, regulatory momentum, retail expansion, and product innovation. The rise of health-conscious and sustainability-oriented consumers is driving demand for beauty products that are safe for both skin and planet. Social media, beauty influencers, and digital transparency have amplified clean beauty awareness, turning ingredient safety into a mainstream concern and enabling small, mission-driven brands to gain rapid traction. Simultaneously, regulatory agencies and watchdog organizations are tightening standards around cosmetic labeling, toxicology, and environmental safety—prompting proactive reformulation by brands and paving the way for clean beauty to become an industry-wide norm. The expansion of clean beauty into mainstream retail—from niche apothecaries to major department stores, drugstores, and e-commerce platforms—is increasing accessibility and visibility, accelerating market penetration across diverse consumer segments. Additionally, the rise of D2C (direct-to-consumer) models is enabling agile clean beauty startups to engage customers more personally and build community around product values. Private-label clean beauty lines, subscription boxes, and curated assortments are further democratizing access to clean beauty. Meanwhile, improved formulation science, third-party certifications, and sustainable packaging innovations are eliminating performance and aesthetic trade-offs, making clean beauty a compelling choice across all product categories—from skincare and makeup to haircare and fragrance. As the clean beauty movement continues to mature, it is becoming a foundational pillar of the global beauty industry—driving innovation, reshaping competitive dynamics, and opening new growth frontiers in conscious consumer markets worldwide.

SCOPE OF STUDY:

The report analyzes the Clean Beauty market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Clean Skincare, Clean Color Cosmetics, Clean Haircare); Gender (Clean Beauty Products for Women, Clean Beauty Products for Men); Distribution Channel (Hypermarkets and Supermarkets, Specialty Stores, Online Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 47 Featured) -

• Alima Pure
• Ami Colé
• Beautycounter
• Drunk Elephant
• Ere Perez
• Ethique
• Herbivore Botanicals
• ILIA Beauty
• Inika Organic
• Juice Beauty
• Kjaer Weis
• Kosas
• Lush
• OSEA Malibu
• RMS Beauty
• Tata Harper
• The Honest Company
• Vapour Beauty
• W3LL PEOPLE
• Weleda

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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