Canned Tuna

Global Canned Tuna Market to Reach US$23.8 Billion by 2030

The global market for Canned Tuna estimated at US$19.6 Billion in the year 2024, is expected to reach US$23.8 Billion by 2030, growing at a CAGR of 3.3% over the analysis period 2024-2030. Skipjack Tuna, one of the segments analyzed in the report, is expected to record a 3.8% CAGR and reach US$13.3 Billion by the end of the analysis period. Growth in the Yellowfin Tuna segment is estimated at 3.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.3 Billion While China is Forecast to Grow at 6.2% CAGR

The Canned Tuna market in the U.S. is estimated at US$5.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.7 Billion by the year 2030 trailing a CAGR of 6.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.3% and 2.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.9% CAGR.

Global “Canned Tuna” Market – Key Trends & Drivers Summarized

Why Is Canned Tuna Swimming into Every Kitchen Worldwide?
Canned tuna has cemented its place as a global pantry essential thanks to its convenience, affordability, and high nutritional value—rich in protein and omega-3s. Available in various cuts and preserved in oil, brine, or water, it caters to diverse taste preferences and meal formats. Its versatility makes it popular in sandwiches, salads, pastas, and more, appealing to both home cooks and foodservice operators. It’s also valued for its long shelf life, making it ideal for emergencies and on-the-go consumption. Demand is steady in developed markets like the U.S., Europe, and Japan, while rising urbanization and westernized diets are boosting adoption in Asia and Latin America. Sustainability has become a focus, driving interest in pole-and-line caught tuna and MSC-certified products. Budget-conscious consumers increasingly turn to canned tuna as a reliable protein source during economic uncertainty, adding to its resilience across income levels.

Who’s Hooking Global Demand? Where Is the Market Anchored?
Production is concentrated in nations with rich marine resources and low labor costs, including Thailand, Ecuador, and the Philippines—Thailand being the leading global processor. Major importers like the U.S., Spain, Italy, and Japan show strong demand shaped by cultural and culinary preferences. Southern Europe favors gourmet-style canned tuna, while North America is seeing growth in private labels and value packs. Japan prefers higher-end albacore, and China is emerging as both consumer and producer. Trade flows are influenced by international regulations, tariffs, and sustainability quotas. E-commerce is also reshaping retail dynamics, fueling demand for specialty and artisanal tuna products. Logistics capabilities, free trade agreements, and export certifications play critical roles in maintaining competitive global supply chains.

How Is Innovation Shaping the Canned Tuna of Tomorrow?
The industry is embracing technological innovation across processing, packaging, and sustainability. Automation in loining, cleaning, and sealing has improved efficiency and hygiene. High-pressure processing and flash-freezing enhance safety and quality. Smart packaging—like pouches and QR code labels—caters to consumer convenience and transparency demands. Sustainability tech such as blockchain and vessel tracking is improving traceability and combating IUU fishing. There’s also a push toward new flavors and formats, from spicy fusions to protein-enriched tuna snacks. Nutritional enhancements and sodium-reduced variants are targeting health-focused consumers. Advanced robotics and AI-driven quality checks are reducing labor dependency and increasing consistency, helping producers scale while meeting evolving global standards.

What’s Powering the Surge in Canned Tuna Demand Worldwide?
The growth in the canned tuna market is driven by several factors: evolving dietary habits, expanding usage across meals, and tech-driven efficiency. Urbanization and rising demand for protein-rich, ready-to-eat meals are core demand drivers. Consumers seeking healthier, high-protein diets—especially among millennials and fitness enthusiasts—are embracing tuna. Foodservice adoption is expanding, especially in fast-casual and meal-kit categories. Emerging markets are opening up thanks to better cold chains and modern retail formats. Supply chain transparency and eco-labeling are boosting trust among sustainability-conscious buyers. Innovations in packaging and flavor profiles are attracting new demographics, while private label growth is reshaping pricing and competition. New demand from regions like Eastern Europe, Southeast Asia, and the Middle East is widening the market base, ensuring strong growth across segments and geographies.

SCOPE OF STUDY:

The report analyzes the Canned Tuna market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Skipjack Tuna, Yellowfin Tuna, Other Product Types); Distribution Channel (Hypermarkets and Supermarkets Distribution Channel, Specialty Stores Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 32 Featured) -

• American Tuna, Inc.
• Bolton Group (Rio Mare)
• Bumble Bee Foods, LLC
• Camil Alimentos S.A.
• Century Pacific Food, Inc.
• Chicken of the Sea International
• Dardanel Önentas Gida Sanayi A.S
• Dongwon Industries
• Frinsa Group
• Jealsa Rianxeira, S.A.U.
• Ocean Brands GP
• Princes Group
• PT. Aneka Tuna Indonesia
• Saupiquet
• Sealord Group Ltd
• StarKist Co.
• Thai Union Group PCL
• Tri Marine Group
• Tropical Canning (Thailand) Public Co., Ltd.
• Wild Planet Foods

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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INDIA
176 OTHER COUNTRIES.

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