Canned Alcoholic Beverages

Global Canned Alcoholic Beverages Market to Reach US$141.3 Billion by 2030

The global market for Canned Alcoholic Beverages estimated at US$69.1 Billion in the year 2024, is expected to reach US$141.3 Billion by 2030, growing at a CAGR of 12.7% over the analysis period 2024-2030. Canned Wines, one of the segments analyzed in the report, is expected to record a 14.7% CAGR and reach US$76.1 Billion by the end of the analysis period. Growth in the Canned RTD Cocktails segment is estimated at 11.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$18.8 Billion While China is Forecast to Grow at 17.3% CAGR

The Canned Alcoholic Beverages market in the U.S. is estimated at US$18.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$30.3 Billion by the year 2030 trailing a CAGR of 17.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.0% and 11.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 10.1% CAGR.

Global Canned Alcoholic Beverages Market – Key Trends & Drivers Summarized

Why Are Consumers Cracking Open Cans Over Bottles? What’s Driving The Shift?

Canned alcoholic beverages have exploded in popularity as modern consumers seek convenience, portability, and novelty in their drinking experiences. The rise of ready-to-drink (RTD) culture is challenging the dominance of traditional glass-packaged wine, beer, and spirits, particularly among younger demographics who prioritize ease of consumption, on-the-go formats, and sustainable packaging. Millennials and Gen Z are leading the charge, favoring single-serve, portion-controlled drinks that align with their fast-paced, health-conscious lifestyles. The pandemic further accelerated this trend, as at-home consumption surged and consumers embraced canned cocktails, spiked seltzers, and canned wines as alternatives to mixing or opening full bottles. The rise of casual social drinking in outdoor settings—like beaches, parks, and festivals—has made the portability of cans a huge asset. In parallel, the stigma once associated with canned drinks has all but vanished, replaced by a perception of modernity, innovation, and even craft authenticity. Premiumization within the format is also expanding, with artisan distilleries, craft breweries, and boutique wineries launching high-quality offerings in sleek, eye-catching cans. This shift is not merely aesthetic—it`s driven by consumers demanding transparency, low-calorie options, clean-label ingredients, and flavor variety, all of which the canned format easily accommodates. As drinking becomes more personalized and occasion-based, canned alcoholic beverages are delivering on multiple fronts: quality, accessibility, environmental friendliness, and lifestyle alignment.

How Is Innovation In Ingredients, Flavors, And Formulations Powering This Market?

The canned alcoholic beverage market is thriving on the back of relentless product innovation. What began with hard seltzers has expanded into a dynamic category that includes canned cocktails, canned wine, wine spritzers, sake, craft beer, hard kombucha, and even canned craft spirits. Brands are tapping into flavor experimentation to stand out—offering everything from blood orange margaritas and cucumber gin tonics to lavender-infused rosé and mango chili tequila. Many of these beverages are low in sugar, gluten-free, and made with organic or natural ingredients, which align with the health-forward preferences of modern consumers. The rise of functional alcohol—such as adaptogen-infused or electrolyte-enhanced drinks—is opening new premium segments. Meanwhile, alcohol by volume (ABV) is being tailored for micro occasions, with brands offering low-, mid-, and high-ABV variants to serve both casual and celebratory contexts. Advances in canning technology have also helped preserve carbonation, freshness, and taste integrity, making canned formats a viable option even for traditionally bottle-only drinks like prosecco or craft IPAs. Shelf stability and improved barrier linings ensure that flavor isn`t compromised, while nitrogen-infused options are also gaining traction for smoother, creamier finishes. QR codes, interactive packaging, and AR-enabled labels are further driving consumer engagement and storytelling, helping brands differentiate in a crowded aisle. As consumer palates become more sophisticated, the ability to deliver craft-quality experiences in a can is fueling widespread adoption and repeat purchases across demographics.

Where Is Demand Coming From, And How Are Channels Evolving?

Demand for canned alcoholic beverages is surging across multiple consumption occasions, retail channels, and customer segments. In the off-trade segment, supermarkets, convenience stores, and liquor retailers are aggressively expanding shelf space for RTDs, especially single-serve formats ideal for impulse purchases and trial. Online alcohol delivery platforms and e-commerce channels are also seeing strong growth, as the single-can or variety-pack model fits seamlessly into direct-to-consumer logistics. Subscription boxes, flash sales, and influencer-driven campaigns are helping new brands gain rapid traction. In the on-trade space, bars, hotels, airlines, and stadiums are incorporating canned options for faster service, portion control, and inventory management—particularly post-COVID, where hygiene and single-serve became priorities. Events, outdoor concerts, and sporting venues have become major volume drivers, as canned formats eliminate the need for glass bans and simplify beverage service. In tourism and hospitality, canned cocktails are appearing in minibars and room service menus as high-margin, low-prep options. The category’s accessibility also appeals to underrepresented consumer groups: women are a key growth demographic, particularly for low-ABV and fruit-forward beverages. Older consumers seeking controlled portions and sugar-conscious choices are also embracing the format. The variety of price points—ranging from entry-level to super-premium—makes canned alcohol suitable for both mass-market and niche audiences. Global expansion is underway, with North America, Western Europe, and parts of Asia-Pacific witnessing surging interest, driven by changing drinking cultures, younger populations, and growing openness to new formats.

What’s Powering The Unstoppable Rise Of The Canned Alcoholic Beverage Market?

The growth in the canned alcoholic beverages market is driven by several factors related to evolving consumer preferences, product innovation, retail dynamics, and packaging technology. The shift toward convenience-led drinking and casual, occasion-based consumption is pushing consumers to prefer portable, resealable, and lightweight packaging formats like cans. The demand for low-calorie, low-sugar, and naturally flavored beverages is encouraging manufacturers to develop clean-label formulations that align with wellness-conscious lifestyles. Rapid flavor innovation, multi-serve variety packs, and limited-edition seasonal releases are driving consumer excitement and brand engagement. The availability of advanced canning technologies has enabled producers to offer high-quality preservation of aroma, taste, and carbonation, even for wine, cocktails, and craft brews. Retailers are prioritizing shelf space for single-serve and multi-pack canned formats due to their high turnover and ease of display. Alcohol e-commerce platforms are supporting the growth of direct-to-consumer brands with customizable shipments and rapid fulfillment models. The expanding role of canned beverages in foodservice, travel, and events is further driving volume growth, as operators benefit from portion control, labor reduction, and safety. Younger consumers’ openness to non-traditional formats and desire for novelty are accelerating product trial and category expansion. Additionally, increased focus on sustainability and recycling is making aluminum cans more appealing compared to glass or plastic. With convergence happening across traditional alcohol categories and functional ingredients, the canned format is emerging as a versatile platform for experimentation, premiumization, and market expansion.

SCOPE OF STUDY:

The report analyzes the Canned Alcoholic Beverages market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Canned Wines, Canned RTD Cocktails, Canned Hard Seltzers); Distribution channel (Liquor Stores Distribution Channel, On-Trade Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 43 Featured) -

• Anheuser-Busch InBev
• Asahi Group Holdings, Ltd.
• Avery Brewing Company
• Bacardi Limited
• Brooklyn Brewery
• Brown-Forman Corporation
• CANarchy Craft Brewery Collective
• Carlsberg Group
• Constellation Brands
• Diageo plc
• E. & J. Gallo Winery
• Heineken N.V.
• Kirin Holdings Company Limited
• Kona Brewing Co.
• Molson Coors Beverage Company
• Pernod Ricard
• Stone Brewing Co.
• Suntory Holdings Limited
• The Boston Beer Company
• Treasury Wine Estates

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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