Body Shapewear

Global Body Shapewear Market to Reach US$7.1 Billion by 2030

The global market for Body Shapewear estimated at US$4.5 Billion in the year 2024, is expected to reach US$7.1 Billion by 2030, growing at a CAGR of 7.9% over the analysis period 2024-2030. Shaping Bodysuits, one of the segments analyzed in the report, is expected to record a 7.6% CAGR and reach US$1.5 Billion by the end of the analysis period. Growth in the Shaping Bra segment is estimated at 7.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.2 Billion While China is Forecast to Grow at 12.1% CAGR

The Body Shapewear market in the U.S. is estimated at US$1.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.5 Billion by the year 2030 trailing a CAGR of 12.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.0% and 7.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.2% CAGR.

Global Body Shapewear Market – Key Trends & Drivers Summarized

What Is Driving the Rising Demand for Body Shapewear?
The body shapewear market has seen remarkable growth in recent years, driven by a combination of evolving fashion trends, increased consumer awareness, and technological advancements in fabric engineering. Shapewear is no longer just an occasional-use product but has become a daily essential for many individuals seeking a streamlined silhouette and improved body confidence. This shift is fueled by the increasing influence of social media, celebrity endorsements, and the growing emphasis on self-image in both personal and professional settings. Consumers today are looking for shapewear that not only provides compression but also enhances comfort, breathability, and ease of movement, leading to a significant expansion in product innovation.

Another key factor driving demand is the expansion of inclusive sizing and body-positive marketing. Traditionally, shapewear was marketed primarily to women, but brands are now broadening their target demographic to include plus-size consumers and men. This inclusivity has played a pivotal role in reshaping the perception of shapewear from a restrictive garment to a confidence-boosting fashion staple. Additionally, the integration of advanced seamless technology has led to the development of shapewear that remains invisible under clothing, further appealing to fashion-conscious consumers who seek functional yet stylish solutions.

How Are Innovations in Fabric and Technology Transforming the Market?
The shapewear industry has undergone significant transformation due to innovations in textile technology and material science. The introduction of high-performance fabrics that offer moisture-wicking, breathability, and elasticity has revolutionized the comfort level of shapewear, making it more suitable for extended wear. Lightweight and seamless compression garments are replacing traditional bulky shapewear, providing a second-skin feel that enhances mobility without compromising on support.

Moreover, smart textiles embedded with microencapsulation technology have gained traction in the shapewear industry. These fabrics are infused with skin-nourishing ingredients such as caffeine, aloe vera, and vitamin E, which claim to offer slimming and firming benefits while being worn. Thermal regulating properties have also been incorporated into modern shapewear, allowing consumers to experience temperature control in different climates. The rise of eco-friendly and sustainable fabrics, such as organic cotton, recycled polyester, and bamboo fiber, aligns with the increasing demand for sustainable fashion, making it a crucial factor for growth in the market.

What Are the Dominant Market Trends and Consumer Preferences?
The body shapewear market has expanded beyond traditional foundations, evolving into a diverse category with specialized designs for various body types and needs. The rise of athleisure and active shapewear has contributed to the popularity of compression garments that provide sculpting benefits while also supporting an active lifestyle. Brands are developing hybrid shapewear that doubles as everyday clothing, such as bodysuits, leggings, and shaping camisoles that offer contouring benefits without sacrificing style. This transition from hidden undergarments to visible fashion items has opened up new opportunities for product diversification and brand positioning.

Additionally, the increasing prevalence of e-commerce and direct-to-consumer (DTC) brands has significantly influenced consumer buying behavior. Online platforms provide detailed product descriptions, virtual fitting tools, and customer reviews, allowing consumers to make informed purchasing decisions. The rise of subscription-based shapewear services and influencer-driven marketing campaigns has further boosted brand visibility, making it easier for niche and emerging brands to penetrate the market. Customization and personalized shapewear solutions, where consumers can select their desired level of compression and fit, are also gaining popularity, enhancing consumer engagement and satisfaction.

What Are the Key Growth Drivers Shaping the Future of the Body Shapewear Market?
The growth in the body shapewear market is driven by several factors, including advancements in fabric technology, increasing consumer demand for comfortable and multifunctional apparel, and the expansion of the activewear segment. The shift towards sustainable and eco-friendly fashion is pushing brands to innovate with biodegradable and recyclable materials, addressing both environmental concerns and consumer preferences for ethical products. The integration of AI-driven body scanning and sizing solutions has also enhanced the consumer experience, reducing size-related returns and improving overall satisfaction.

Another major growth driver is the increasing adoption of shapewear among male consumers. As men become more interested in fashion and body confidence, brands are developing compression tops, slimming undershirts, and sculpting shorts tailored specifically for the male demographic. Furthermore, the rise of postpartum and maternity shapewear has expanded the market, catering to women seeking supportive and comfortable solutions during and after pregnancy.

The continued influence of social media and influencer marketing is expected to play a crucial role in the future of the shapewear industry. Consumers are relying on real-life testimonials, try-on videos, and before-and-after comparisons to guide their purchasing decisions. With ongoing innovations in smart textiles, fabric breathability, and customizable fit, the body shapewear market is poised for sustained growth, driven by technological advancements and evolving consumer preferences.

SCOPE OF STUDY:

The report analyzes the Body Shapewear market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Shaping Bodysuits, Shaping Bra, Shaping Leggings, Shaping Briefs and Panties, Waist Cinchers, Thigh Shapers, Shaping Camisoles, Other Types); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Commando, LLC
• CYSM Shapers
• Dermawear
• Fajas Salomé
• Leonisa
• Maidenform Brands
• Miraclesuit
• Nancy Ganz
• Shapermint
• Skims Body, Inc.
• Spanx, LLC
• Squeem LLC
• Triumph International
• Victoria’s Secret
• Yummie

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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INDIA
176 OTHER COUNTRIES.

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