Beauty Supplements

Global Beauty Supplements Market to Reach US$5.2 Billion by 2030

The global market for Beauty Supplements estimated at US$3.2 Billion in the year 2024, is expected to reach US$5.2 Billion by 2030, growing at a CAGR of 8.5% over the analysis period 2024-2030. Collagen Supplement, one of the segments analyzed in the report, is expected to record a 9.9% CAGR and reach US$1.9 Billion by the end of the analysis period. Growth in the Vitamins & Minerals segment is estimated at 8.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$872.2 Million While China is Forecast to Grow at 13.4% CAGR

The Beauty Supplements market in the U.S. is estimated at US$872.2 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.1 Billion by the year 2030 trailing a CAGR of 13.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.2% and 8.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.6% CAGR.

Global Beauty Supplements Market – Key Trends & Drivers Summarized

Why Are Beauty Supplements Revolutionizing Personal Care?

Beauty supplements have emerged as a key player in the personal care industry, offering a holistic approach to enhancing beauty from within. These supplements, available in various forms such as capsules, powders, gummies, and drinks, are formulated with vitamins, minerals, antioxidants, and other nutrients that target skin, hair, and nail health. By addressing beauty concerns at a cellular level, they complement topical products, creating a more comprehensive beauty routine. The rise of beauty supplements reflects a shift in consumer preferences toward wellness-driven beauty solutions. Modern consumers are increasingly adopting proactive measures to maintain youthful skin, lustrous hair, and strong nails. These supplements cater to the growing demand for preventative care, offering benefits such as improved hydration, reduced wrinkles, enhanced collagen production, and protection against environmental stressors. Their appeal lies in their convenience and effectiveness, making them an essential component of modern beauty and wellness routines.

How Are Market Trends Driving the Growth of Beauty Supplements?

The beauty supplements market is being shaped by several influential trends, driven by changing consumer behaviors and advancements in health and wellness. One significant trend is the increasing focus on natural beauty and holistic wellness. Consumers are moving away from superficial, temporary fixes, opting instead for long-term solutions that promote health and vitality. Beauty supplements align perfectly with this trend, providing internal nourishment for visible external benefits. Another major trend is the rising popularity of personalized nutrition. Brands are leveraging advancements in data analytics and diagnostics to offer tailored beauty supplement plans based on individual needs, such as skin type, hair concerns, and dietary preferences. This customization has made beauty supplements more appealing to consumers seeking highly targeted solutions.

The influence of social media and celebrity endorsements has also played a critical role in boosting the popularity of beauty supplements. Platforms like Instagram and TikTok showcase testimonials, transformations, and reviews, driving awareness and encouraging adoption. Influencers and celebrities frequently share their supplement routines, normalizing their use as part of everyday self-care. The growing demand for clean and sustainable beauty products has extended to supplements. Consumers now prioritize formulations with natural, organic, and responsibly sourced ingredients. Many beauty supplement brands highlight their use of cruelty-free practices, plant-based formulas, and eco-friendly packaging, catering to environmentally conscious buyers. Additionally, the rise of multifunctional supplements that offer both beauty and wellness benefits has driven innovation in the market. Products that combine skin-enhancing ingredients with stress-relief, immunity-boosting, or energy-boosting properties appeal to consumers looking for holistic solutions that fit into their busy lifestyles.

What Role Does Innovation Play in Advancing Beauty Supplements?

Innovation is at the heart of the beauty supplements market, enabling brands to deliver more effective, convenient, and appealing products. One major area of innovation is ingredient development. Advanced formulations now include cutting-edge ingredients like collagen peptides, hyaluronic acid, probiotics, biotin, and adaptogens, which are clinically proven to improve skin elasticity, strengthen hair, and enhance overall beauty. The introduction of new delivery formats has also expanded the market. Gummies, dissolvable powders, and ready-to-drink beauty beverages have gained popularity due to their convenience and palatability. These formats make beauty supplements more accessible to a broader audience, particularly younger consumers who prefer enjoyable and easy-to-consume options.

Technology-driven personalization has revolutionized the industry. Brands are offering DNA-based or microbiome-based analysis to recommend supplements tailored to individual genetic or health profiles. This hyper-personalized approach enhances consumer trust and satisfaction, positioning beauty supplements as an essential part of customized wellness plans. Sustainability has become a key focus for innovation. Brands are increasingly using plant-based, vegan-friendly ingredients and biodegradable or recyclable packaging to align with eco-conscious values. Additionally, advancements in sourcing and manufacturing processes have improved the bioavailability and absorption of active ingredients, ensuring better results for consumers. The fusion of beauty and technology is another transformative trend. Smart packaging with QR codes or apps that track supplement usage and progress allow consumers to monitor their beauty journeys. AI-powered tools and virtual consultations are further enhancing the user experience, providing expert guidance and boosting confidence in product efficacy.

What Factors Are Driving Growth in This Market?

The growth in the beauty supplements market is driven by a combination of consumer demand, scientific advancements, and broader wellness trends. One of the primary drivers is the increasing awareness of the connection between internal health and external beauty. Consumers are adopting supplements as a proactive approach to maintaining their appearance and addressing specific concerns like aging, dryness, and hair thinning. The rise of the self-care movement has also fueled market growth. Beauty supplements are marketed as an integral part of self-care routines, promoting not just physical beauty but also mental and emotional well-being. This holistic positioning resonates strongly with modern consumers seeking comprehensive wellness solutions.

Aging populations worldwide are another significant growth factor. As consumers look for ways to combat signs of aging, beauty supplements targeting collagen production, hydration, and elasticity have gained immense popularity. These products appeal to both older demographics and younger consumers interested in preventative care. The influence of digital platforms and e-commerce has made beauty supplements more accessible and popular. Online stores offer detailed product descriptions, user reviews, and subscription models, simplifying the purchasing process. Social media campaigns and influencer partnerships have further driven awareness and credibility for these products.

Clean beauty trends have also shaped consumer preferences, driving demand for supplements with natural and organic formulations. Products free from artificial additives, GMOs, and allergens appeal to health-conscious buyers, while sustainability practices align with eco-conscious values. Finally, the growing emphasis on personalization and innovation has elevated the category. By offering targeted, science-backed solutions in convenient formats, beauty supplement brands have captured the interest of consumers seeking effective, easy-to-integrate options. With the convergence of beauty, health, and technology, the beauty supplements market is poised for sustained growth as consumers continue to prioritize wellness from the inside out.

SCOPE OF STUDY:

The report analyzes the Beauty Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Supplement Type (Collagen Supplement, Vitamins and Minerals, Omega 3 fatty Acids, Antioxidants, Probiotics, Other Supplement Types); Form (Tablets and Capsules Form, Powdered Form, Liquid Form, Gummies and Chews Form, Other Forms); Distribution Channel (Supermarket/Hypermarket Distribution Channel, Pharmacies/Drugstores Distribution Channel, Specialty Stores Distribution Channel, Online Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• Amway Corporation
• The Boots Company PLC
• Nu Skin Enterprises, Inc.
• Perrigo Company PLC
• HUM Nutrition
• GNC Holdings Inc.
• Swisse Wellness Pty., Ltd.
• Natures Bounty, Inc.
• Reserveage Nutrition
• NOW Foods
• Vital Proteins
• NEOCELLCO
• Nature Made
• Briogeo Hair
• Garden of Life
• HUM Nutrition
• Pure Encapsulations, LLC
• Viviscal

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
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EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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